Congratulations to our 2021 UK Social Media Awards finalists.
Best Use of Twitter
Sponsored by One Minute Briefs
Frank & Weetabix – Weetabix n Beanz
Manifest & Hotels.com – Hotel Room 101
Starcom & Samsung – Samsung Galaxy S21 UK Launch
Twitter UK & adidas – Ghost Speed Challenge
Twitter UK & Great Ormond Street Hospital Charity – #Whamageddon
Whalecake & Loneliness Awareness Week 2020 (Marmalade Trust) – One Less Lonely Voice
Best Use of Facebook
Coolr & The Nurse Heroes – Nurse Heroes Live!
The Good Marketer – The House Outfit
Best Use of Instagram
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Curtis Gabriel & Taste of Hilton – Celebrating Hilton’s Exceptional Food & Drink Portfolio
HIGHLIGHT PR & MOST WANTED WINES – #MostWantedTunesChallenge
Low Cost Vans – Ford Transit Custom worth £26,000 Giveaway
PlayOJO & Cubaka – Compulsion
Superdrug team – COVID social media retainer
Best Use of Youtube
Gravity Global & Embraer – Incredible Journeys
Superdrug TV
Best Use of Snapchat
Havas Media & BBC – Little Mix, The Search
Starcom & Samsung – Not A School
Best Use of TikTok
Coolr & Pepsi Global – Pepsi Global TikTok
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Havas Media, VCCP & O2 – O2 Bubl Dance
JD – #JDSmashingIt
Potato, part of ITV Studios – Brainiac TikTok Account
Pulse Advertising & Beats by Dr Dre – #BeatsDaisyChallenge
Starcom & Samsung – #danceAwesome TikTok Challenge
YRS TRULY & Wizards of the Coast – #MTGin60s
Best Use of LinkedIn
AmbitionABM & Fortinet – Addressing the Power of One Audience
Savills – UK Cross Sector Outlook
Best Audience Engagement Campaign
Buddy Media Group & Spotify – More Than Just Music
Frank & Weetabix – Weetabix ‘n’ Beanz
Loud Mouth Media & Discover NI – Promoting the ‘Giant Spirit’ Closer to Home
Manifest & Hotels.com – Hotel Room 101
Ready10 & McDonald’s UK – Using Brand Truths to Drive Online Conversation
Starcom & Samsung – #FromMyWindow Galaxy S20 Launch
Summit & Joules – Maximising audience engagement through social during peak
The Open University – #OU50Words
Twitter UK & Great Ormond Street Hospital Charity – #Whamageddon
YRS TRULY & ASUS ROG – React to Survive
Best Social Influencer Campaign
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
33Seconds & Sky TV – Discussions on Trauma, as depicted in ‘I Hate Suzie’
33Seconds & Vauxhall – Unbox Your World With The New Mokka
Born Social & Air Wick – No Scent Like Home
Brands2Life & LinkedIn – LinkedIn Changemakers
Kate Johnson Low Cost Vans – Ford Transit Custom worth £26,000 Giveaway
Merkle & C&G baby club – #LoveDontJudge
OneFifty Consultancy & Green Cola – 21 Days
Sky Cinema – Promising Young Woman Influencer Campaign
Best Use of Social Media in a Crisis
BoltLDN & Runway East – Co-working
Cedar & Tesco – Meeting the real-time needs of the nation
Gravity Global & MAN Truck and Bus – Superhuman
Incredible Content Limited & Leeds Credit Union – ‘Protecting Communities During Covid’
Kaplan UK – Instagram Live Series: COVID:19
Merkle & Danone – Supporting Parents through a Pandemic
Starcom & ASICS – Winning the UK’s race for freedom
the tree & Anglo American – COVID-19 response
Most Impactful Social Media Innovation
Curtis Gabriel – Helping the taxi industry survive and thrive through lockdown
Twitter UK & adidas – Ghost Speed Challenge
Whalecake & Loneliness Awareness Week 2020 (Marmalade Trust) – One Less Lonely Voice
YRS TRULY & Wizards of the Coast – Strixhaven on Gather
Best Low Budget Campaign
Altecnic Ltd – The Altecnic 12 Days of Christmas
Carousel & Paddington Bear – Inviting families to #PawsWithPaddington
Clockwork Social, TableZero & CONRAD – Table Zero Launch
DNRG & The Golf Factory
Frank & Weetabix – Weetabix n Beanz
Loud Mouth Media & Red Torpedo – Riding Through the Fast Lane of Digital Marketing
Somebody Digital & Ultra Commerce – How quick customisation converted customers at a low cost
The Open University – #OU50Words
University of Oxford – Oxford at Home & COVID Conversations livestreams
Whalecake & Loneliness Awareness Week 2020 (Marmalade Trust) – One Less Lonely Voice
Best Use of Social Media for Entertainment
33Seconds & Sky TV – Art Is For Everyone
Curtis Gabriel & DJMS Festival – Live Like 85 + The North East NHS & Frontline Thank You Fest
PlayOJO & Cubaka – Compulsion
Best Use of Social Media for Finance
Sponsored by Silverchip
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Incredible Content Limited & Leeds Credit Union – ‘Saving Christmas’
OneFifty & Sage UK – Your Local
Punch Comms & Legal & General – The Power of Us
Best Use of Social Media for Retail
Finn Partners & Hobbycraft – The nation adopts craft with #CraftTogether & Kids’ Craft Club from Hobbycraft
Immediate Future & Auto Trader – This is NOT a car advert
Loud Mouth Media & GT Omega – Staying Ahead of the Game
Summit & Joules – Maximising retail peak through Paid Social
Best Use of Social Media for FMCG
Frank & Weetabix – Weetabix n Beanz
Impression & The Ice Co. – Stick Christmas on Ice
RocketMill & Huggies Pull-Ups – The Big Kid Game
Spark Foundry & Jungle Creations for Boursin – From the cheeseboard to the picnic blanket
Best Charity / Not-for-profit Campaign
Anicca Digital & Leicestershire NHS – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for hospital consultation
Curtis Gabriel & Operation Healing Forces – Increasing Exposure and building Social Media Presence to help secure invaluable donations
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Facebook UK & The Trussell Trust – Hunger Free Future Campaign
Merkle & WWF UK – Purpose, not profit
One Minute Briefs & WWF – #WorldWithoutNature
Twitter UK & Great Ormond Street Hospital Charity – #Whamageddon
Welcome to Yorkshire – Walkshire
Whalecake & Loneliness Awareness Week 2020 (Marmalade Trust) – One Less Lonely Voice
Zenith UK & Macmillan Cancer Support – World’s Biggest Coffee Morning Goes Virtual
Best Long-term Strategic Use of Social Media
Brands2Life & LinkedIn – LinkedIn Changemakers
Carat & Wickes – Evolving Paid Social to drive business growth for Showrooms
Earthtopia & 33Seconds – Building TikTok’s Biggest Eco Community
Merkle & Virgin Media Small Business – From driving awareness to generating ultra-fast conversion growth on Facebook
Noise Media & NOW TV
RocketMill & Missoma – Feel Good Weekend
Slimming World – Touching hearts, changing lives
the tree & Arlo – European Social and Content Strategy
Best Integrated Campaign
december19 Material Focus & Truant – Hypnocat says Recycle your Electricals
Gravity Global & Embraer – The Profit Hunter
Gravity Global & MAN Truck and Bus – Superhuman
Republic of Media, The Scottish Government & Parent Club – Here For You
Rise at Seven, GAME & PlayStation – Search for the Shapes
RocketMill & Breathe – With Breathe You Can
RocketMill & Missoma – Feel Good Weekend
Slimming World – With Love from Slimming World
Somebody Digital & 1E – An Integrated Campaign That Turned Heads and Delivered Targets
The Media Image & Wander Beauty – Leveraging Paid Search & Social For Greater ROAS
Best Direct Response Social Media Campaign
Green Cola & OneFifty Consultancy – 21 Days
Stand Out Digital & Akt London – Born to perform
Best Use of Paid Social
Sponsored by Agorapulse
Anicca Digital & Leicestershire NHS – Using paid media to ensure participation from Minority and ‘hard-to-reach’ communities for hospital consultation
Born Social & Bravissimo – More Than A Measure
Extreme & Coco Boo Loves – A paid social strategy that paid off
Hydrogen & Highland Park – Inner Circle Acquisition
Loud Mouth Media & BES – Bursting Through a Leaky Strategy
PMW & SEAS – Promotion of Spring Live event
ROAST, Tin Man & Get It Right (From a Genuine Site) – Get It Right
Somebody Digital & 1E – An Integrated Campaign That Turned Heads and Delivered Targets
Starcom & Samsung – #danceAwesome TikTok Challenge
The Good Marketer – The House Outfit
Best Social Media Tool
There is no shortlist in this category. The winner will be announced at the awards ceremony on Thursday 8th July 2021.
Mark Hanson Award
Lisa Boyles, giffgaff
Carrie Rose, Rise at Seven
Best In-agency Team
Brands2Life
The Good Marketer
Best Start-up Agency
Art of the Possible
BoltLDN
Make it Social London
Motor Socials Ltd
Rise at Seven
SOUP. Agency
Best Small Agency
Sponsored by Agorapulse
Art of the Possible
Dadsnet
Naturally Social
Oh So Social
One Minute Briefs
Whalecake
YRS TRULY
Best Large Agency
Sponsored by Tribe Global
The judges have decided, due to the quality of entries, there will be a Winner and Silver Award.
Battenhall
Billion Dollar Boy
Born Social
Coolr
Mighty Social – A Small(ish) team with a MIGHTY heart
OneFifty Consultancy
Pulse Advertising
The Good Marketer
The Media Image
the tree