Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

The awards will be judged by some of the biggest names in Social Media, who will meet to discuss the highest scoring entries and then agree the winner for each category.

Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between July 2019 — July 2020.

17 JULY

Entry Deadline

19 AUGUST

Judging Session

21 AUGUST

Shortlist Announced

13 OCTOBER

Awards Ceremony

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Total budget
Objectives
Strategy & target audience
Creativity & implementation
Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Individual Awards

Judges will be looking to reward the brightest and most promising social media communicator who has demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Please note: in order to enter the Mark Hanson Award, the individual must be under 30 years old (on the day of the awards). 

Each entry must include information under the following headings:
Details of the individual
Recent work example
Recent achievements
Challenges
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

In-House / Agency Awards

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to social media. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:
Details of the team / agency
Team / agency objectives
Recent work example
Recent achievements
Challenges
Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including client testimonials.

Confidentiality

All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.