Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

ENTRY TIPS

Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.

CAMPAIGN AWARDS

Best Use of Twitter

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Facebook

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Instagram

To inform or entertain, serve or defend, motivate or campaign…

Best Use of YouTube

To inform or entertain, serve or defend, motivate or campaign…

Best Use of Snapchat

To inform or entertain, serve or defend, motivate or campaign…

Best Use of TikTok

To inform or entertain, serve or defend, motivate or campaign…

Best Use of LinkedIn

To inform or entertain, serve or defend, motivate or campaign…

Best Audience Engagement Campaign

Recognition of the best use of social media to develop, manage and engage online audiences.

Best Social Influencer Campaign

Recognition of a campaign or business that has utilised Social Influencers for the good of their brands – either to drive awareness, launch a brand or drive sales.

Best Use of Research & Evaluation

Recognition of the best use of social media channels to research and evaluate and/or the best use of research and evaluation to inform a social media campaign.

Best Use of Social Media in a Crisis

An award to recognise positive or successful use of social media in extraordinary circumstances.

Most Impactful Social Media Innovation

Recognition of an innovative use of social media as part of a wider campaign or an innovative use of technology to further a social media campaign.

Best Low Budget Campaign

Social media on a shoestring – an award for the greatest results for the minimal outlay (maximum overall campaign budget of £10k, including agency fees and media spend).

Best Use of Social Media for Entertainment

Best use of social media by an entertainment brand or on a campaign within the entertainment vertical.

Best Use of Social Media for Finance

Best use of social media by a finance brand or on a campaign within the finance vertical.

Best Use of Social Media for Retail

Best use of social media by a retail brand or on a campaign within the retail vertical.

Best Use of Social Media for FMCG

Best use of social media by a retail brand or on a campaign within the FMCG vertical.

Best Charity / Not for Profit Campaign

Best use of social media to communicate issues or information by a charity / not for profit organisation. This may be as standalone activity or an element of a wider media or communications strategy.

Best Long-Term Strategic Use of Social Media

Recognition of a genuinely strategic social media campaign – where social media has been used to bridge the gap between where a business was and where it wanted to be.

Best Integrated Campaign

An award to recognise an outstanding piece of social media work that was integral to the success of a wider campaign.

Best Direct Response Social Media Campaign

An award to recognise an outstanding social campaign that delivered exceptional results against a defined objective and KPI – be that awareness, reach, engagement, ROI etc.

Best Use of Paid Social

An award for the best overall social media campaign.

INDIVIDUAL AWARDS

Mark Hanson Award

An award in honour of our colleague Mark Hanson to recognise the brightest and most promising social media communicator under 30 years old (on the date of the awards ceremony). This award is free to enter.

IN-HOUSE / AGENCY TEAM AWARDS

Best In-House Team

Consistently great understanding and use of social media by an in-house team.

Best In-Agency Team

Best social team that area part of a wider agency, i.e. a social team in an SEO/Media/PR/Advertising Agency.

Best Small Agency (10 or fewer employees)

Consistently great understanding and use of social media by an agency with 10 or fewer employees.

Best Large Agency (over 10 employees)

Consistently great understanding and use of social media by an agency with over 10 staff.