2022 Winners

Congratulations to all our 2022 UK Social Media Awards Winners!

Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Winners Assets

BEST USE OF FACEBOOK

Winner 2022

RocketMill & Huggies

— Increasing conversion rates by 135% to deliver DryNites through data

BEST USE OF TIKTOK

Winner 2022

Merkle & Hilton

— Tackling Travel Clichés with TikTok

BEST USE OF SOCIAL MEDIA IN A CRISIS

Winner 2022

The Met Office

— ‘How the Met Office took social media by storm’

BEST USE OF TWITTER

Winner 2022

Kairos Media & Pizza Hut UK

BEST USE OF TWITTER

Silver

Performics @ Starcom & Samsung Global

— Activating the best livestream in Twitter history

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2022

The Wild & Kraft Heinz

— Bull’s-Eye’s Cook Strong Community

BEST USE OF INSTAGRAM

Winner 2022

The Wild & Kraft Heinz

— Bull’s-Eye’s Cook Strong Community

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Winner 2022

psLondon & RNID

— Mishearing Something?

BEST USE OF SNAPCHAT

Winner 2022

Performics @ Starcom & Samsung UK

— Creating a personalised shopping experience at home with AR technology

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Winner 2022

Twitter Next & adidas

— #FastestFollower

BEST USE OF YOUTUBE

Winner 2022

Gravity Global & Embraer

— Profit Hunter: A Force with Nature

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2022

Buddy Media Group & musicMagpie

— #mountrecyclemore

BEST USE OF SOCIAL MEDIA FOR RETAIL

Silver

Rise at Seven & Mark Hill

— This is NOT a sex toy

BEST USE OF LINKEDIN

Winner 2022

FCB Inferno & Virgin Group

— Dyslexic Thinking

BEST USE OF LINKEDIN

Winner 2022

psLondon & Bottomline Technologies

— Can You Spot the Fraud?

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2022

psLondon & Bottomline Technologies

— Can You Spot the Fraud?

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2022

Police Scotland

— #ThatGuy

BEST LOW BUDGET CAMPAIGN

Winner 2022

Arke Agency & Brighton Chamber

— Brighton & Hove Living Wage Campaign

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2022

Police Scotland

— #ThatGuy

BEST SOCIAL INFLUENCER CAMPAIGN

Silver

Brands2Life & LinkedIn

— LinkedIn Changemakers

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2022

Target & Elbow Grease

— Cleaning up on Social

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Winner 2022

Cubaka & Play OJO – Safe Bets

— How a sex education spoof got people self-testing their smarts

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Silver

Twitter Next & Wavemaker UK & Netflix UK

— #Nestflix

BEST USE OF RESEARCH & EVALUATION

Winner 2022

Police Scotland

— #ThatGuy

BEST USE OF PAID SOCIAL

Winner 2022

RocketMill & USN

— Turning the sports nutrition market inside out with “Greatness Inside”

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Winner 2022

Mind

— The Fight for Mental Health

BEST INTEGRATED CAMPAIGN

Winner 2022

YRS TRULY & ASUS ROG

— Any Game. Anywhere.

BEST SOCIAL MEDIA TOOL

Winner 2022

Brandwatch

— Brandwatch Consumer Research

MARK HANSON AWARD (RISING STAR)

Winner 2022

Becky Potter

— Wavemaker UK

BEST IN-HOUSE TEAM

Winner 2022

Embryo Social Team

BEST IN-AGENCY TEAM

Winner 2022

Brands2Life Digital & Social Team

BEST START-UP AGENCY

Winner 2022

POD Studios

BEST SMALL AGENCY

Winner 2022

Target

BEST SMALL AGENCY

Silver

YRS TRULY

BEST LARGE AGENCY

Winner 2022

Battenhall

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
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