2022 Winners

Congratulations to all our 2022 UK Social Media Awards Winners!

Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Winners Assets

Best Use of Facebook

RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data

 

Best Use of TikTok

Merkle & Hilton – Tackling Travel Clichés with TikTok

Best Use of Social Media in a Crisis

The Met Office – ‘How the Met Office took social media by storm’

 

Best Use of Twitter

Silver – Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history

Winner – Kairos Media & Pizza Hut UK

 

Best Use of Social Media for FMCG

The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community

 

Best Use of Instagram

Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range

 

Best Direct Response Social Media Campaign

psLondon & RNID – Mishearing Something?

 

Best Use of Snapchat

Performics @ Starcom & Samsung UK – Creating a personalised shopping experience at home with AR technology

 

Most Impactful Social Media Innovation

Twitter Next & adidas – #FastestFollower

 

Best Use of YouTube

Gravity Global & Embraer – Profit Hunter: A Force with Nature

 

Best Use of Social Media for Retail

Silver – Rise at Seven & Mark Hill – This is NOT a sex toy

Winner – Buddy Media Group & musicMagpie – #mountrecyclemore

 

Best Use of LinkedIn

Silver – psLondon & Bottomline Technologies – Can You Spot the Fraud?

Winner – FCB Inferno & Virgin Group – Dyslexic Thinking

 

Best Use of Social Media for Finance

psLondon & Bottomline Technologies – Can You Spot the Fraud?

 

Best Audience Engagement Campaign

Police Scotland – #ThatGuy

 

Best Low Budget Campaign

Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign

 

Best Social Influencer Campaign

Silver – Brands2Life & LinkedIn – LinkedIn Changemakers

Winner – Police Scotland – #ThatGuy

 

Best Long-Term Strategic Use of Social Media

Target & Elbow Grease – Cleaning up on Social

 

Best Use of Social Media for Entertainment

Silver – Twitter Next & Wavemaker UK & Netflix UK – #Nestflix

Winner – Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts

 

Best Use of Research & Evaluation

Police Scotland – #ThatGuy

 

Best Use of Paid Social

RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”

 

Best Charity / Not for Profit Campaign 

Mind – The Fight for Mental Health

 

Best Integrated Campaign

Sponsored by Pimento

YRS TRULY & ASUS ROG – Any Game. Anywhere.

  

Best Social Media Tool

Brandwatch – Brandwatch Consumer Research

 

Mark Hanson Award (Rising Star)

Becky Potter – Wavemaker UK

 

Best In-House Team

Embryo Social Team

 

Best In-Agency Team

Brands2Life Digital & Social Team

 

Best Start-up Agency

POD Studios

 

Best Small Agency

Silver – YRS TRULY

Winner – Target

 

Best Large Agency

Battenhall

 

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