Congratulations to all our 2022 UK Social Media Awards Winners!
Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
Best Use of Facebook
RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data
Best Use of TikTok
Merkle & Hilton – Tackling Travel Clichés with TikTok
Best Use of Social Media in a Crisis
The Met Office – ‘How the Met Office took social media by storm’
Best Use of Twitter
Silver – Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history
Winner – Kairos Media & Pizza Hut UK
Best Use of Social Media for FMCG
The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community
Best Use of Instagram
Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range
Best Direct Response Social Media Campaign
psLondon & RNID – Mishearing Something?
Best Use of Snapchat
Performics @ Starcom & Samsung UK – Creating a personalised shopping experience at home with AR technology
Most Impactful Social Media Innovation
Twitter Next & adidas – #FastestFollower
Best Use of YouTube
Gravity Global & Embraer – Profit Hunter: A Force with Nature
Best Use of Social Media for Retail
Silver – Rise at Seven & Mark Hill – This is NOT a sex toy
Winner – Buddy Media Group & musicMagpie – #mountrecyclemore
Best Use of LinkedIn
Silver – psLondon & Bottomline Technologies – Can You Spot the Fraud?
Winner – FCB Inferno & Virgin Group – Dyslexic Thinking
Best Use of Social Media for Finance
psLondon & Bottomline Technologies – Can You Spot the Fraud?
Best Audience Engagement Campaign
Police Scotland – #ThatGuy
Best Low Budget Campaign
Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign
Best Social Influencer Campaign
Silver – Brands2Life & LinkedIn – LinkedIn Changemakers
Winner – Police Scotland – #ThatGuy
Best Long-Term Strategic Use of Social Media
Target & Elbow Grease – Cleaning up on Social
Best Use of Social Media for Entertainment
Silver – Twitter Next & Wavemaker UK & Netflix UK – #Nestflix
Winner – Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts
Best Use of Research & Evaluation
Police Scotland – #ThatGuy
Best Use of Paid Social
RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”
Best Charity / Not for Profit Campaign
Mind – The Fight for Mental Health
Best Integrated Campaign
Sponsored by Pimento
YRS TRULY & ASUS ROG – Any Game. Anywhere.
Best Social Media Tool
Brandwatch – Brandwatch Consumer Research
Mark Hanson Award (Rising Star)
Becky Potter – Wavemaker UK
Best In-House Team
Embryo Social Team
Best In-Agency Team
Brands2Life Digital & Social Team
Best Start-up Agency
POD Studios
Best Small Agency
Silver – YRS TRULY
Winner – Target
Best Large Agency
Battenhall
26 May 2023
Early Bird Close
09 June 2023
Entry Deadline
28 June 2023
Judging Session
30 June 2023
Shortlist Announced
28 September 2023
Winner Ceremony