2022 Winners

Congratulations to all our 2022 UK Social Media Awards Winners!

Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Winners Assets

Best Use of Facebook

RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data


Best Use of TikTok

Merkle & Hilton – Tackling Travel Clichés with TikTok

Best Use of Social Media in a Crisis

The Met Office – ‘How the Met Office took social media by storm’


Best Use of Twitter

Silver – Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history

Winner – Kairos Media & Pizza Hut UK


Best Use of Social Media for FMCG

The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community


Best Use of Instagram

Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range


Best Direct Response Social Media Campaign

psLondon & RNID – Mishearing Something?


Best Use of Snapchat

Performics @ Starcom & Samsung UK – Creating a personalised shopping experience at home with AR technology


Most Impactful Social Media Innovation

Twitter Next & adidas – #FastestFollower


Best Use of YouTube

Gravity Global & Embraer – Profit Hunter: A Force with Nature


Best Use of Social Media for Retail

Silver – Rise at Seven & Mark Hill – This is NOT a sex toy

Winner – Buddy Media Group & musicMagpie – #mountrecyclemore


Best Use of LinkedIn

Silver – psLondon & Bottomline Technologies – Can You Spot the Fraud?

Winner – FCB Inferno & Virgin Group – Dyslexic Thinking


Best Use of Social Media for Finance

psLondon & Bottomline Technologies – Can You Spot the Fraud?


Best Audience Engagement Campaign

Police Scotland – #ThatGuy


Best Low Budget Campaign

Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign


Best Social Influencer Campaign

Silver – Brands2Life & LinkedIn – LinkedIn Changemakers

Winner – Police Scotland – #ThatGuy


Best Long-Term Strategic Use of Social Media

Target & Elbow Grease – Cleaning up on Social


Best Use of Social Media for Entertainment

Silver – Twitter Next & Wavemaker UK & Netflix UK – #Nestflix

Winner – Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts


Best Use of Research & Evaluation

Police Scotland – #ThatGuy


Best Use of Paid Social

RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”


Best Charity / Not for Profit Campaign 

Mind – The Fight for Mental Health


Best Integrated Campaign

Sponsored by Pimento

YRS TRULY & ASUS ROG – Any Game. Anywhere.


Best Social Media Tool

Brandwatch – Brandwatch Consumer Research


Mark Hanson Award (Rising Star)

Becky Potter – Wavemaker UK


Best In-House Team

Embryo Social Team


Best In-Agency Team

Brands2Life Digital & Social Team


Best Start-up Agency

POD Studios


Best Small Agency

Silver – YRS TRULY

Winner – Target


Best Large Agency



28 September 2023

Winner Ceremony