Congratulations to all our 2022 UK Social Media Awards Winners!
Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
Best Use of Facebook
RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data
Best Use of TikTok
Merkle & Hilton – Tackling Travel Clichés with TikTok
Best Use of Social Media in a Crisis
The Met Office – ‘How the Met Office took social media by storm’
Best Use of Twitter
Silver – Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history
Winner – Kairos Media & Pizza Hut UK
Best Use of Social Media for FMCG
The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community
Best Use of Instagram
Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range
Best Direct Response Social Media Campaign
psLondon & RNID – Mishearing Something?
Best Use of Snapchat
Performics @ Starcom & Samsung UK – Creating a personalised shopping experience at home with AR technology
Most Impactful Social Media Innovation
Twitter Next & adidas – #FastestFollower
Best Use of YouTube
Gravity Global & Embraer – Profit Hunter: A Force with Nature
Best Use of Social Media for Retail
Silver – Rise at Seven & Mark Hill – This is NOT a sex toy
Winner – Buddy Media Group & musicMagpie – #mountrecyclemore
Best Use of LinkedIn
Silver – psLondon & Bottomline Technologies – Can You Spot the Fraud?
Winner – FCB Inferno & Virgin Group – Dyslexic Thinking
Best Use of Social Media for Finance
psLondon & Bottomline Technologies – Can You Spot the Fraud?
Best Audience Engagement Campaign
Police Scotland – #ThatGuy
Best Low Budget Campaign
Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign
Best Social Influencer Campaign
Silver – Brands2Life & LinkedIn – LinkedIn Changemakers
Winner – Police Scotland – #ThatGuy
Best Long-Term Strategic Use of Social Media
Target & Elbow Grease – Cleaning up on Social
Best Use of Social Media for Entertainment
Silver – Twitter Next & Wavemaker UK & Netflix UK – #Nestflix
Winner – Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts
Best Use of Research & Evaluation
Police Scotland – #ThatGuy
Best Use of Paid Social
RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”
Best Charity / Not for Profit Campaign
Mind – The Fight for Mental Health
Best Integrated Campaign
Sponsored by Pimento
YRS TRULY & ASUS ROG – Any Game. Anywhere.
Best Social Media Tool
Brandwatch – Brandwatch Consumer Research
Mark Hanson Award (Rising Star)
Becky Potter – Wavemaker UK
Best In-House Team
Embryo Social Team
Best In-Agency Team
Brands2Life Digital & Social Team
Best Start-up Agency
POD Studios
Best Small Agency
Silver – YRS TRULY
Winner – Target
Best Large Agency
Battenhall
28 September 2023
Winner Ceremony