2022 Winners


Congratulations to all our 2022 UK Social Media Awards Winners!

Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Winners Assets

Best Use of Facebook

RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data

 

Best Use of TikTok

Merkle & Hilton – Tackling Travel Clichés with TikTok

Best Use of Social Media in a Crisis

The Met Office – ‘How the Met Office took social media by storm’

 

Best Use of Twitter

Silver – Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history

Winner – Kairos Media & Pizza Hut UK

 

Best Use of Social Media for FMCG

The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community

 

Best Use of Instagram

Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range

 

Best Direct Response Social Media Campaign

psLondon & RNID – Mishearing Something?

 

Best Use of Snapchat

Performics @ Starcom & Samsung UK – Creating a personalised shopping experience at home with AR technology

 

Most Impactful Social Media Innovation

Twitter Next & adidas – #FastestFollower

 

Best Use of YouTube

Gravity Global & Embraer – Profit Hunter: A Force with Nature

 

Best Use of Social Media for Retail

Silver – Rise at Seven & Mark Hill – This is NOT a sex toy

Winner – Buddy Media Group & musicMagpie – #mountrecyclemore

 

Best Use of LinkedIn

Silver – psLondon & Bottomline Technologies – Can You Spot the Fraud?

Winner – FCB Inferno & Virgin Group – Dyslexic Thinking

 

Best Use of Social Media for Finance

psLondon & Bottomline Technologies – Can You Spot the Fraud?

 

Best Audience Engagement Campaign

Police Scotland – #ThatGuy

 

Best Low Budget Campaign

Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign

 

Best Social Influencer Campaign

Silver – Brands2Life & LinkedIn – LinkedIn Changemakers

Winner – Police Scotland – #ThatGuy

 

Best Long-Term Strategic Use of Social Media

Target & Elbow Grease – Cleaning up on Social

 

Best Use of Social Media for Entertainment

Silver – Twitter Next & Wavemaker UK & Netflix UK – #Nestflix

Winner – Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts

 

Best Use of Research & Evaluation

Police Scotland – #ThatGuy

 

Best Use of Paid Social

RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”

 

Best Charity / Not for Profit Campaign 

Mind – The Fight for Mental Health

 

Best Integrated Campaign

Sponsored by Pimento

YRS TRULY & ASUS ROG – Any Game. Anywhere.

  

Best Social Media Tool

Brandwatch – Brandwatch Consumer Research

 

Mark Hanson Award (Rising Star)

Becky Potter – Wavemaker UK

 

Best In-House Team

Embryo Social Team

 

Best In-Agency Team

Brands2Life Digital & Social Team

 

Best Start-up Agency

POD Studios

 

Best Small Agency

Silver – YRS TRULY

Winner – Target

 

Best Large Agency

Battenhall

 


19 May 2023

Early Bird Close

02 June 2023

Entry Deadline

28 June 2023

Judging Session

30 June 2023

Shortlist Announced

14 September 2023

Winner Ceremony