2024 Shortlist

Congratulations to our 2024 UK Social Media Awards finalists

BEST USE OF X

Fabric Social & Currys

Mindshare & KFC

— The reign of KFC fries: A Finger Lickin’ Social Launch

The Kitchen London & Heinz Tomato Ketchup

— Fridge vs. Cupboard

Weber Shandwick, MRM Spain & DulcoLax

— Talking Sh*t

BEST USE OF FACEBOOK

Cubaka & Avanti West Coast

— Driving Change

Fred. Olsen Cruise Lines

— Reaching the Enthusiast

People's Postcode Lottery

— Millionaire Street

BEST USE OF INSTAGRAM

Carousel & People’s Postcode Lottery

— Linking Play & Purpose: Powering Charities with Millionaire Street

Cherry Pick Talent & Playtika

— Solitaire Grand Harvest Glamorous Giveaways

Fred. Olsen Cruise Lines

— Reaching the Enthusiast

Libertine Burger

— ongoing campaign to boost Instagram following and engagement

Mindshare UK & Unilever

— Pot Noodle Slurp

NatWest Group

— Going native with Team GB

Shakespeare’s Globe

— Shakespaw’s Globe: Dogs in Ruffs!

Spin & Ann Summers

— Empowering Women on Social

BEST USE OF YOUTUBE

Itch Media & Canon Europe

— Launch content for RF 24-105mm F2.8L IS USM Z

Ministry of Justice

— Served: Opening a Restaurant in a Prison

BEST USE OF SNAPCHAT

Havas Media Manchester & BBC

— Snapping Up Attention with Youth Audiences

Snap Inc. & Heineken

— Refreshing the cider category with Snapchat and Strongbow

Spark Foundry & Brown Forman

— Create Your Own Label

BEST USE OF TIKTOK

Cherry Pick Talent & TikTok

— Honoring Black History Month with TikTok’s Trailblazers

Hydrogen & Hydrogen

— Tiny Mic, Huge Results

Kitch & Goodwoof

— A Grand Celebration Of All Things Dog

Mind

— tackling the Gen Z mental health crisis on TikTok

Mindshare UK & Unilever

— Dove #TurnYourBack

Mindshare UK & Unilever

— CleanTok

Performics @ Starcom & Samsung Global

— Galaxy Watch6 #HRZoneWorkout

SEEN Connects & Mars Wrigley

— Extra Refreshers

SheerLuxe

— The Original Workplace Behind The Scenes

The Kitchen London

— Heinz TK TikTok Filter

Waitrose & Partners

— Easter calls for the GOOD stuff

BEST USE OF LINKEDIN

Cubaka & Virgin

— Secret Sauce

Hurricane Media & AB InBEV

— Cheers to Diversity and Inclusion

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

StrategiQ & Hemisphere Freight Services

— Creating a logistically brilliant social media campaign

TCS UK & Europe Social Media Team

— London Marathon campaign

Wiser & King

— Amplifying the Kingdom on LinkedIn

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Buddy Media & Aviva

— #MoveWithAviva

Electrical Safety First

— Battery Breakdown

Good Morning Digital & Showtown

— ‘If you love Blackpool…’

Gravity Global & Embraer

— Accelerate Opportunity

Hydrogen & AGS Airports

— Ready for Social Take-off

VCCP & MGOMD & O2

— How O2 sponsored Love Island without giving fans the ick

Weber Shandwick, MRM Spain & DulcoLax

— Talking Sh*t

BEST SOCIAL INFLUENCER CAMPAIGN

Buddy Media & Aviva

— #MoveWithAviva

Campfire & Thayers

— Poreplay & Skincare Seduction

Crystal Ski Holidays

— Winter The Wright Way

Disrupt Marketing & Wizz Air

— Let's Get Lost

eight&four & Genesis (Hyundai)

— Coach

Hurricane & Bupa

— Dr Julie and Better Us. Better World.

Hydrogen & Licensed to Charm

— Licensed to Influence

Mindshare & KFC

— The Bariyaki Burger Starring GK Barry

Mindshare UK & Unilever

— Dove #TurnYourBack

Substance Global & Paramount Pictures UK

— Mean Girls (2024)

Sushi & Jollibee

— Bringing Joy to AJ Clementine

YRS TRULY & Phoenix Labs

— Fae Farm

BEST USE OF RESEARCH & EVALUATION

Pexels

— Becoming photographers’ number #1 fan on social

Zenith UK & Three

— Life Needs A Bigger Social Network

BEST USE OF SOCIAL MEDIA IN A CRISIS

Mind

— Mental health is not your culture war

UM Birmingham & Network Rail

— Triggering Hope

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Crystal Ski Holidays

— Winter The Wright Way

dentsu & LinkedIn & VCCP

— Breaking the Mould: An innovative approach to Always On brand marketing on Social

UM Birmingham & Network Rail

— Triggering Hope

BEST LOW BUDGET CAMPAIGN

Domino’s UK

— Chelsea Pizza Counter

Naturally Social & Wicked Weather Watch

— Empowering the Next Generation

Oh So Social & Newlyn School of Art

— Year Long Online Landscape Course launch

T&Pm & Hawkstone

— Christmas Advent Calendar Giveaway

University of Oxford

— Exploring Oxford

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Banijay UK

— Big Brother & Celebrity Big Brother UK

Cherry Pick Talent & Epic Games Store

— Dead Island 2 Launch

Havas Media Manchester & BBC

— Do you feel the power of the Gladiators?

IJPR Media & Bad Wolf

— The Winter King

Mitre Studios and Lifted Entertainment & ITV

— Jungle Club

SheerLuxe

— Brand Fandom, putting audience entertainment before the brand.

VCCP & MGOMD & O2

— How O2 sponsored Love Island without giving fans the ick

Wilderness Agency & NOW

— Placing NOW at the centre of entertainment conversation

YRS TRULY & CI Games

— Lords of the Fallen

BEST USE OF SOCIAL MEDIA FOR FINANCE

9 Months of Change

— How HSBC UK transformed social output and contributed to brand uplift and increased awareness

Buddy Media & Aviva

— #MoveWithAviva

BEST USE OF SOCIAL MEDIA FOR RETAIL

Coolr, OMD UK & Lidl

— ‘Save Another Way…The Lidl Way’

Fabric Social & Currys

Mabo & Trade Radiators

— Pinterest-Powered Meta Funnel: Driving Traffic and Boosting Sales for Trade Radiators

Spark Foundry & ASDA

— Christmas 2023

BEST USE OF SOCIAL MEDIA FOR FMCG

Bray Leino & Barilla

— Winning Combination Boosts Sales 97%

Eulogy & Staropramen

— StaroRamen

Spark Foundry & Mondelez

— Toblerone Truffles Launch

Tangerine Communications

— Essity, Bodyform, Vaginas Uncensored

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Couch to Fitness & ilk agency

— The Cost of Living Campaign

Electrical Safety First

— Battery Breakdown

Home Marketing & Pure Innovations

— Building Brighter Futures

Hydrogen & POWERful Women

— Empowering Her In Energy

Macmillan Cancer Support & Lovehoney

— We need to talk about sex and cancer

Motive Agency & Guide Dogs UK

— From Childhood to Adulthood

Norwich City Football Club

— #YouAreNotAlone

UICC & Spin

— Inviting the World to Close the Cancer Care Gap

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Coolr, OMD & LidlGB

— Always-on TikTok

Fabric Social & Currys

Gravity Global & Embraer

— Accelerate Opportunity

Houston & MSA Safety

— Safer, Smarter, Connected

Ireland Before You Die (IB4UD)

— A Decade of Social Media Growth

Manchester City Council

— Bringing The Buzz To Social Media

Mindshare & Farrow&Ball

— A handcrafted approach to Pinterest

Motive Agency & Guide Dogs UK

— Empowering Independence through Social Media

Social Chameleon & BKT

— BKT Stories

Spin & Merrell

— Reaching New Social Peaks with Spin

Zenith UK & Three

— Life Needs A Bigger Social Network
Sponsored by Pimento

BEST INTEGRATED CAMPAIGN

Air Social & PK Education

— Inspiring Potential: Helen’s Place Inclusive Education Campaign

Cubaka & Avanti West Coast

— Driving Change

Electrical Safety First

— Battery Breakdown

Gravity Global & EDGE Strategy

— Real. World. Change.

Gravity Global & Embraer

— Accelerate Opportunity

Little Red Rooster & Smeg

— Making Life Easy with Smeg's Personal Blender

Mischief & Three

— #TalkMoreThanFootball

Philip Morris International

— Rethink Disruption

R&T

— Brooklyn Brewery Summer of Music

VCCP & easyJet

— Get Out There

Waitrose & Partners

— New Lower Prices

YRS TRULY & ASUS

— Back to School

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Bray Leino & Barilla

— Winning Combination Boosts Sales 97%

Buddy Media & Aviva

— #MoveWithAviva

Havas Media UK & Matalan

— Helping Matalan reconnect with its core audiences

BEST USE OF PAID SOCIAL

Arke Agency & Brighton Festival

— Artful Ad Strategies

Buddy Media & Zoeva

Coolr, OMD UK & Lidl

— ‘Save Another Way…The Lidl Way’

Havas Media Manchester & BBC

— Doctor Who 60th Anniversary Special

Hydrogen & Visit Isle of Man

— Delivering 100 x more impressions than the population

Little Dot Studios & Girls Day School Trust

— Spotlight Films

Mindshare & KFC

— The reign of KFC fries: A Finger Lickin’ Social Launch

Performics @ Starcom & Aldi

— The Golden Ticket to Christmas Success

Spin & Magnet Kitchen

— Driving kitchen renovations with paid social innovation

StrategiQ & Body Talk

— Communicating the value of a strategic paid media approach

The Frankie Shop & Vervaunt

Whalar & Versuni

— Philips Black Friday TikTok Live Giveaway

BEST USE OF AI IN SOCIAL MEDIA

fAIth & VMO2

— Bubl Generator

Waitrose & Partners

— New Lower Prices

BEST SOCIAL MEDIA TOOL

Campfire

— Spark

eight&four & Genesis (Hyundai)

— Coach

Hootsuite & The Gym Group

— Hootsuite’s Social Media Performance Engine

MARK HANSON AWARD (RISING STAR)

Abby Reilly

— Wilderness Agency

Chloe Bullard

— Fred. Olsen Cruise Lines

Lauren Grubb

— StrategiQ

Matt d'Henin

— Little Dot Studios

Mollie Lyons

— Wilderness Agency

Naila Barrett

— Shakespeare's Globe

BEST IN-HOUSE TEAM

Domino’s UK

— In House Social Team

Philip Morris International

TCS UK & Europe Social Media Team

Team Waitrose

BEST IN-AGENCY TEAM

Brands2Life

Coolr Studios

Mindshare UK

Social Chameleon

VCCP Creator Team

Whalar

— Media Solutions Team

BEST START-UP AGENCY

There is no shortlist for this category the winner will be announced virtually on Thursday 11th September 2025.

BEST SMALL AGENCY

Kitch

Motive Agency

Swwim

YRS TRULY

BEST LARGE AGENCY

Battenhall

Buddy Media Group

Coolr

Social Chameleon

Tangerine Communications

The Social Shepherd

Vervaunt

Whalar

Our Event Sponsors & Partners

Pimento
Don\'t Panic
BOOST
DIGITAL AGENCY NETWORK
Tribe Global

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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners." Alex Blomfield
Motive Agency
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