2024 Shortlist

Congratulations to our 2024 UK Social Media Awards finalists

BEST USE OF X

The Kitchen London & Heinz Tomato Ketchup

— Fridge vs. Cupboard

Mindshare & KFC

— The reign of KFC fries: A Finger Lickin’ Social Launch

Weber Shandwick, MRM Spain & DulcoLax

— Talking Sh*t

Fabric Social & Currys

BEST USE OF FACEBOOK

Cubaka & Avanti West Coast

— Driving Change

Fred. Olsen Cruise Lines

— Reaching the Enthusiast

People's Postcode Lottery

— Millionaire Street

BEST USE OF INSTAGRAM

Shakespeare’s Globe

— Shakespaw’s Globe: Dogs in Ruffs!

Carousel & People’s Postcode Lottery

— Linking Play & Purpose: Powering Charities with Millionaire Street

Spin & Ann Summers

— Empowering Women on Social

NatWest Group

— Going native with Team GB

Fred. Olsen Cruise Lines

— Reaching the Enthusiast

Cherry Pick Talent & Playtika

— Solitaire Grand Harvest Glamorous Giveaways

Mindshare UK & Unilever

— Pot Noodle Slurp

Libertine Burger

— ongoing campaign to boost Instagram following and engagement

BEST USE OF YOUTUBE

Itch Media & Canon Europe

— Launch content for RF 24-105mm F2.8L IS USM Z

Ministry of Justice

— Served: Opening a Restaurant in a Prison

BEST USE OF SNAPCHAT

Snap Inc. & Heineken

— Refreshing the cider category with Snapchat and Strongbow

Havas Media Manchester & BBC

— Snapping Up Attention with Youth Audiences

Spark Foundry & Brown Forman

— Create Your Own Label

BEST USE OF TIKTOK

Mind

— tackling the Gen Z mental health crisis on TikTok

Waitrose & Partners

— Easter calls for the GOOD stuff

SheerLuxe

— The Original Workplace Behind The Scenes

Performics @ Starcom & Samsung Global

— Galaxy Watch6 #HRZoneWorkout

SEEN Connects & Mars Wrigley

— Extra Refreshers

Hydrogen & Hydrogen

— Tiny Mic, Huge Results

Cherry Pick Talent & TikTok

— Honoring Black History Month with TikTok’s Trailblazers

The Kitchen London

— Heinz TK TikTok Filter

Kitch & Goodwoof

— A Grand Celebration Of All Things Dog

Mindshare UK & Unilever

— Dove #TurnYourBack

Mindshare UK & Unilever

— CleanTok

BEST USE OF LINKEDIN

Cubaka & Virgin

— Secret Sauce

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

TCS UK & Europe Social Media Team

— London Marathon campaign

StrategiQ & Hemisphere Freight Services

— Creating a logistically brilliant social media campaign

Hurricane Media & AB InBEV

— Cheers to Diversity and Inclusion

Wiser & King

— Amplifying the Kingdom on LinkedIn

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Buddy Media & Aviva

— #MoveWithAviva

Good Morning Digital & Showtown

— ‘If you love Blackpool…’

Electrical Safety First

— Battery Breakdown

Weber Shandwick, MRM Spain & DulcoLax

— Talking Sh*t

VCCP & MGOMD & O2

— How O2 sponsored Love Island without giving fans the ick

Hydrogen & AGS Airports

— Ready for Social Take-off

Gravity Global & Embraer

— Accelerate Opportunity

BEST SOCIAL INFLUENCER CAMPAIGN

Substance Global & Paramount Pictures UK

— Mean Girls (2024)

Buddy Media & Aviva

— #MoveWithAviva

Mindshare & KFC

— The Bariyaki Burger Starring GK Barry

Hurricane & Bupa

— Dr Julie and Better Us. Better World.

Crystal Ski Holidays

— Winter The Wright Way

Hydrogen & Licensed to Charm

— Licensed to Influence

Mindshare UK & Unilever

— Dove #TurnYourBack

eight&four & Genesis (Hyundai)

— Coach

Sushi & Jollibee

— Bringing Joy to AJ Clementine

Disrupt Marketing & Wizz Air

— Let's Get Lost

YRS TRULY & Phoenix Labs

— Fae Farm

Campfire & Thayers

— Poreplay & Skincare Seduction

BEST USE OF RESEARCH & EVALUATION

Pexels

— Becoming photographers’ number #1 fan on social

Zenith UK & Three

— Life Needs A Bigger Social Network

BEST USE OF SOCIAL MEDIA IN A CRISIS

Mind

— Mental health is not your culture war

UM Birmingham & Network Rail

— Triggering Hope

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

UM Birmingham & Network Rail

— Triggering Hope

dentsu & LinkedIn & VCCP

— Breaking the Mould: An innovative approach to Always On brand marketing on Social

Crystal Ski Holidays

— Winter The Wright Way

BEST LOW BUDGET CAMPAIGN

Domino’s UK

— Chelsea Pizza Counter

T&Pm & Hawkstone

— Christmas Advent Calendar Giveaway

University of Oxford

— Exploring Oxford

Oh So Social & Newlyn School of Art

— Year Long Online Landscape Course launch

Naturally Social & Wicked Weather Watch

— Empowering the Next Generation

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

VCCP & MGOMD & O2

— How O2 sponsored Love Island without giving fans the ick

Banijay UK

— Big Brother & Celebrity Big Brother UK

Wilderness Agency & NOW

— Placing NOW at the centre of entertainment conversation

SheerLuxe

— Brand Fandom, putting audience entertainment before the brand.

Havas Media Manchester & BBC

— Do you feel the power of the Gladiators?

YRS TRULY & CI Games

— Lords of the Fallen

IJPR Media & Bad Wolf

— The Winter King

Cherry Pick Talent & Epic Games Store

— Dead Island 2 Launch

Mitre Studios and Lifted Entertainment & ITV

— Jungle Club

BEST USE OF SOCIAL MEDIA FOR FINANCE

Buddy Media & Aviva

— #MoveWithAviva

9 Months of Change

— How HSBC UK transformed social output and contributed to brand uplift and increased awareness

BEST USE OF SOCIAL MEDIA FOR RETAIL

Spark Foundry & ASDA

— Christmas 2023

Coolr, OMD UK & Lidl

— ‘Save Another Way…The Lidl Way’

Mabo & Trade Radiators

— Pinterest-Powered Meta Funnel: Driving Traffic and Boosting Sales for Trade Radiators

Fabric Social & Currys

BEST USE OF SOCIAL MEDIA FOR FMCG

Tangerine Communications

— Essity, Bodyform, Vaginas Uncensored

Bray Leino & Barilla

— Winning Combination Boosts Sales 97%

Eulogy & Staropramen

— StaroRamen

Spark Foundry & Mondelez

— Toblerone Truffles Launch

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Norwich City Football Club

— #YouAreNotAlone

Macmillan Cancer Support & Lovehoney

— We need to talk about sex and cancer

Hydrogen & POWERful Women

— Empowering Her In Energy

Couch to Fitness & ilk agency

— The Cost of Living Campaign

Motive Agency & Guide Dogs UK

— From Childhood to Adulthood

UICC & Spin

— Inviting the World to Close the Cancer Care Gap

Home Marketing & Pure Innovations

— Building Brighter Futures

Electrical Safety First

— Battery Breakdown

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Motive Agency & Guide Dogs UK

— Empowering Independence through Social Media

Zenith UK & Three

— Life Needs A Bigger Social Network

Ireland Before You Die (IB4UD)

— A Decade of Social Media Growth

Houston & MSA Safety

— Safer, Smarter, Connected

Gravity Global & Embraer

— Accelerate Opportunity

Coolr x OMD & LidlGB

— Always-on TikTok

Manchester City Council

— Bringing The Buzz To Social Media

Fabric Social & Currys

Spin & Merrell

— Reaching New Social Peaks with Spin

Mindshare & Farrow&Ball

— A handcrafted approach to Pinterest

Social Chameleon & BKT

— BKT Stories
Sponsored by Pimento

BEST INTEGRATED CAMPAIGN

Waitrose & Partners

— New Lower Prices

Electrical Safety First

— Battery Breakdown

R&T

— Brooklyn Brewery Summer of Music

VCCP & easyJet

— Get Out There

Mischief & Three

— #TalkMoreThanFootball

YRS TRULY & ASUS

— Back to School

Philip Morris International

— Rethink Disruption

Air Social & PK Education

— Inspiring Potential: Helen’s Place Inclusive Education Campaign

Little Red Rooster & Smeg

— Making Life Easy with Smeg's Personal Blender

Cubaka & Avanti West Coast

— Driving Change

Gravity Global & Embraer

— Accelerate Opportunity

Gravity Global & EDGE Strategy

— Real. World. Change.

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Buddy Media & Aviva

— #MoveWithAviva

Bray Leino & Barilla

— Winning Combination Boosts Sales 97%

Havas Media UK & Matalan

— Helping Matalan reconnect with its core audiences

BEST USE OF PAID SOCIAL

Performics @ Starcom & Aldi

— The Golden Ticket to Christmas Success

Mindshare & KFC

— The reign of KFC fries: A Finger Lickin’ Social Launch

The Frankie Shop & Vervaunt

Spin & Magnet Kitchen

— Driving kitchen renovations with paid social innovation

Buddy Media & Zoeva

Arke Agency & Brighton Festival

— Artful Ad Strategies

StrategiQ & Body Talk

— Communicating the value of a strategic paid media approach

Coolr, OMD UK & Lidl

— ‘Save Another Way…The Lidl Way’

Havas Media Manchester & BBC

— Doctor Who 60th Anniversary Special

Little Dot Studios & Girls Day School Trust

— Spotlight Films

Hydrogen & Visit Isle of Man

— Delivering 100 x more impressions than the population

Whalar & Versuni

— Philips Black Friday TikTok Live Giveaway

NEW TO 2024: BEST USE OF AI IN SOCIAL MEDIA

fAIth & VMO2

— Bubl Generator

Waitrose & Partners

— New Lower Prices

BEST SOCIAL MEDIA TOOL

Campfire

— Spark

eight&four & Genesis (Hyundai)

— Coach

Hootsuite & The Gym Group

— Hootsuite’s Social Media Performance Engine

MARK HANSON AWARD (RISING STAR)

Abby Reilly

— Wilderness Agency

Chloe Bullard

— Fred. Olsen Cruise Lines

Lauren Grubb

— StrategiQ

Matt d'Henin

— Little Dot Studios

Mollie Lyons

— Wilderness Agency

Naila Barrett

— Shakespeare's Globe

BEST IN-HOUSE TEAM

Domino’s UK

— In House Social Team

Philip Morris International

TCS UK & Europe Social Media Team

Team Waitrose

BEST IN-AGENCY TEAM

Brands2Life

Coolr Studios

Mindshare UK

Social Chameleon

VCCP Creator Team

Whalar / Media Solutions Team

BEST START-UP AGENCY

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST SMALL AGENCY

Kitch

Motive Agency

Swwim

YRS TRULY

BEST LARGE AGENCY

Battenhall

Buddy Media Group

Coolr

Social Chameleon

Tangerine Communications

The Social Shepherd

Vervaunt

Whalar

Our Event Sponsors & Partners

Pimento
Don\'t Panic
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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
Award Ceremony
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