2023 Winners

BEST USE OF INSTAGRAM

Winner 2023

Goodstuff & Ella’s Kitchen

— Eat Play Love: Food Time Stories
Silver

StrategiQ & CAROL Bike

— Turning customers into a community

BEST USE OF YOUTUBE

Winner 2023

Warner Bros. Discovery Sports Europe and Little Dot Sport

— Eurosport Youtube Channel

BEST USE OF X, FORMERLY KNOWN AS TWITTER

Winner 2023

Heineken & Twitter Next

— Strongbow #TamaGOATchi
Silver

SocialChain & KFC UK&I

— World Cup 2022

BEST USE OF SNAPCHAT

Winner 2023

Havas Media Manchester & BBC

— Leveraging Snapchat to Bring Freeze the Fear To Life

BEST USE OF LINKEDIN

Winner 2023

StrategiQ & Beta Lucca

— Rise Of The Multi

BEST USE OF FACEBOOK

Winner 2023

ROAST & Kate Barton

BEST USE OF TIKTOK

Winner 2023

Spinnaker London & Sony Pictures Releasing UK

— Matilda’s Musical TikTok Revolt

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2023

StrategiQ & CAROL Bike

— Turning customers into a community
Silver

Heineken & Twitter Next

— Strongbow #TamaGOATchi

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2023

Purple Goat & Currys

— Currys Tech Hacks
Silver

SEEN Connects & Tommee Tippee

— The Truth Is

BEST USE OF RESEARCH & EVALUATION

Winner 2023

Carat UK & Wickes

— #DIYIsGoodForYou

BEST USE OF SOCIAL MEDIA IN A CRISIS

Winner 2023

Mindshare UK & Yorkshire Building Society

— Empowering Families through Savings in Times of Crisis and Recession

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Winner 2023

VCCP & Virgin Media

— Catch The Virgin Media Cow

BEST LOW BUDGET CAMPAIGN

Winner 2023

Mischief & Women’s Aid

— He’s Coming Home

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Winner 2023

IJPR Media & Bad Wolf

— His Dark Materials Season 3

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2023

Heineken & Twitter Next

— Strongbow #TamaGOATchi

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2023

Equator & The Mortgage Lender

— Integrated LinkedIn Campaign

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2023

We Are Social & McCain

— Anything Goes

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Winner 2023

Mischief & Women’s Aid

— He’s Coming Home

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2023

Mustard Media

— How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social - Social media campaigns and creative, and branding

BEST INTEGRATED CAMPAIGN

Winner 2023

Mosquito Digital & Astonish Cleaners

— That Clean Feeling

BEST USE OF PAID SOCIAL

Winner 2023

Anicca Digital & Books2Door

— Meta CAPI triggers book-sale bonanza
Silver

Extreme & Henry

— say hello to Henry Quick

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Winner 2023

The Social Shepherd & Passenger

— Green Friday

BEST SOCIAL MEDIA TOOL

Winner 2023

Performics

— Understanding Competitors with Social Intelligence

MARK HANSON AWARD (RISING STAR)

Winner 2023

Evie Clifton & Mindshare UK

— Rising to the Top

BEST IN-HOUSE TEAM

Winner 2023

NatWest Group Social Media Team

BEST IN-AGENCY TEAM

Winner 2023

The LBG OneTeam at Zenith

BEST START-UP AGENCY

Winner 2023

Antler Social

BEST SMALL AGENCY

Winner 2023

Naturally Social

BEST LARGE AGENCY

Winner 2023

The Social Shepherd

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics