Congratulations to all our 2022 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
Best Use of Facebook
Emma Trim & LADbible Group Ltd – I grew up in a cult without realising
LET’S RUN SOCIAL & CB HEAT PUMPS – A 72-HOUR, MILLION-POUND CAMPAIGN
RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data
Best Use of TikTok
Arke Agency & Keele University – Undergraduate Engagement
Battenhall & Xiaomi – #OwnYourStyle
borne x CITB & Go Construct – #NAW22
Fanbytes by Brainlabs & LELO: How We Overcame Censorship to Drive Mass Awareness of a Sexual Wellness Brand on TikTok.
Kairos Media & Rovio/Angry Birds – #AngerForGood
Merkle – Tackling Travel Clichés with TikTok
Plus 1 Communications & Hard Rock Cafe – TikTok
Spark Foundry – Putting an end to lockdown isolation
Rise at Seven & PrettyLittleThing – Creating an increase in search demand of 800% for something we already rank #1 for
Be-Hookd Digital – The Fashion Awards 2021, Presented by TikTok
Waitrose –#TooGoodToWaste Hashtag Challenge
Zenith Media & Rimmel – TikTok’s Next Top Model
Best Use of Social Media in a Crisis
Fanbytes by Brainlabs & Public Health England – Helping to change Gen Z behaviours in response to Covid-19.
Spark Foundry UK & Rail Delivery Group – Putting an end to lockdown isolation
The Met Office – ‘How the Met Office took social media by storm’
Best Use of Twitter
Coolr & Deliveroo – Sing Your Dialect
Coolr & Walkers – The Return of Prawn Cocktail Wotsits
Dstl External Communications Team – The Science Inside
Kairos Media & Pizza Hut UK
KOMI Group & Fanz – A first of its kind professionally produced Twitter Spaces broadcast
Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history
Police Scotland – #ThatGuy
Tangerine & Specsavers – It’s Coming Home
Twitter Next & adidas – #FastestFollower
Twitter Next & Netflix UK – #Nestflix
Best Use of Social Media for FMCG
Coolr & Heineken – Shear Genius
Coolr & Walkers – The Return of Prawn Cocktail Wotsits
RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data
The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community
Wavemaker UK & evian – evian x Twitter: Serving media brilliance for the return of Wimbledon
Best Use of Instagram
Battenhall & Xiaomi – #OwnYourStyle
Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range
Down at the Social – Kampus Curating Manchester’s Garden Neighbourhood For The ‘Gram
Sikh Women’s Aid & Gagan Kang – From Her Kings Are Born
Wilderness Agency & Southern Comfort – Glitter Up for Mardi Gras
Best Direct Response Social Media Campaign
Buddy Media Group & musicMagpie – #mountrecyclemore
Flourish & St Mungo’s – Winter Fundraising Appeal 2021
psLondon & RNID – Mishearing Something?
River Island & Merkle – From Clicks to Clothes: How we used engagement signals to prioritise products and ramp-up revenue
Best Use of Snapchat
There is no shortlist for the category, the winner will be announced at the award ceremony on 8 September
Most Impactful Social Media Innovation
Eleven Sports Media & multiple football clubs – StatZone, Fan Engagement and the pandemic
Twitter Next & adidas – #FastestFollower
Wavemaker & MGA – L.O.L Surprise! x Roblox
Best Use of YouTube
There is no shortlist for the category, the winner will be announced at the award ceremony on 8 September
Best Use of Social Media for Retail
Buddy Media Group & musicMagpie – #mountrecyclemore
Cubaka & Mattel – Pictionary Air – Drawing in new players
Ethnic Reach & Vatika UK – #BeVisible – See the ability, not the difference.
Mosquito Digital & Vileda – #LoveableMess
Rise at Seven & Mark Hill – This is NOT a sex toy
Tangerine & Specsavers – It’s Coming Home
the tree & Wenzel’s – A growth vision baked into the heart of the community
Best Use of LinkedIn
Amelia Sordell
eight&four & Genesis Motors Europe – Pan-European Brand Launch
FCB Inferno & Virgin Group – Dyslexic Thinking
Mathew Batterbee – Growth & Awareness
psLondon & Bottomline Technologies – Can You Spot the Fraud?
Best Use of Social Media for Finance
psLondon & Bottomline Technologies – Can You Spot the Fraud?
Stewart Lawley & Taxbuddi – Putting money back in your pocket
Best Audience Engagement Campaign
Buddy Media Group & musicMagpie – #mountrecyclemore
Eleven Sports Media & multiple football clubs – StatZone, fan engagement and the pandemic
Gravity Global & Embraer – Profit Hunter: A Force with Nature
Passion Digital & The Lost Explorer Mezcal – An audience-first approach to social
Police Scotland – #ThatGuy
Spark Foundry – Putting an end to lockdown isolation
RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”
Twitter Next & adidas – #FastestFollower
Twitter Next & Netflix UK – #Nestflix
The River Group & LloydsPharmacy – #HereForSexualHealth
Wiser & Frasers Group – Finding the Fearless
Zenith Media & Rimmel – TikTok’s Next Top Model
33Seconds & Citroën UK – Ami in the UK
Best Low Budget Campaign
Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign
Down at the Social Lands a win for Beartown with Big Jet TV
Dstl External Communications Team – We are Dstl
Hydrogen & South Lanarkshire College – Leading the way in education
Naturally Social & The Clinic – Welcome to The Clinic
SYLO Communications & Müller UK and Ireland – Share The Love with Müller Corner Creations by Dina Asher-Smith
Tangerine & Specsavers – It’s Coming Home
Veg Power
Best Social Influencer Campaign
Battenhall & Xiaomi – #OwnYourStyle
Buddy Media Group & musicMagpie – #mountrecyclemore
Brands2Life & LinkedIn – LinkedIn Changemakers
Spark Foundry UK & Takis – DON’T READ THIS AWARD!
eight&four & Genesis Motors Europe – ‘Genesis Friends’ Ambassador Network
FCB Inferno & BMW – 4 Series
Police Scotland – #ThatGuy
Spark Foundry UK & Rail Delivery Group -Putting an end to lockdown isolation
spottydog communications & Arden Grange — Getting the PAWty started for Arden Grange’s 25th birthday
Smoking Gun & Munchkin – Another Munchkin Miracle
Sky Glass – Made of Magic
Veg Power – #SeasonalVeg
Best Long-Term Strategic Use of Social Media
Battenhall & YouTube – UK Creators Engagement Programme
Brands2Life & LinkedIn – LinkedIn Changemakers
eight&four & Genesis Europe (Hyundai) – Pan-European Brand Launch
Gravity Global & Embraer – Profit Hunter – A Force with Nature
Mind -The Fight for Mental Health
spottydog communications & Earth Animal — Helping Earth Animal get its teeth into the UK pet market
Target & Elbow Grease – Cleaning up on Social
Wiser & St Modwen – Transforming perceptions of the construction industry
Best Use of Social Media for Entertainment
Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts
DawBell – ABBA Voyage Social Launch
Twitter Next & Netflix UK – #Nestflix
Wilderness Agency & NOW – Succession
33Seconds & Sky – Making Sky TV the Home of Factual Content
Best Use of Research & Evaluation
Arke Agency & King’s College London & London School of Economics – Voter Registration Research
Performics @ Starcom & ASICS – Sunrise Minds
Police Scotland – #ThatGuy
Best Use of Paid Social
After Digital & Ellers Farm Distillery – 1K Subscriber Campaign
Hydrogen & Highland Park – From Skal to Santé
Loud Mouth Media & GT Omega – Award-worthy Results? Game ON!
Mighty Social & Arlo & Jacob – Winter Sale / How to generate £500K+ in 5 weeks
RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”
The Social Shepherd & Passenger Clothing
Wilderness & MGM – Bringing Bond to Homes Across Europe
Best Charity / Not for Profit Campaign
Coolr & Quaker – Fill A Bowl
Cubaka & Plan International UK – Miss-Education
Dstl External Communications Team – We are Dstl
FCB Inferno & Arts Emergency – Break the Glass
FCB Inferno & Virgin Group – Dyslexic Thinking
Mind – The Fight for Mental Health
Paramount Social Responsibility & MTV – Out Loud Proud
psLondon & RNID – Mishearing Something?
Ready10 & Cancer Research UK – Charity Shop Sue’s Race for Life
Motive agency & Guide Dogs – Guide Dogs 90th anniversary social media content
Sightsavers – International Women’s Day Campaign 2022
Veg Power & ITV – Eat Them To Defeat Them
Best Integrated Campaign
Brands2Life & LinkedIn – LinkedIn Changemakers
Coolr & Heineken – Shear Genius
Coolr & Quaker – Fill A Bowl
Spark Foundry UK & Takis – DON’T READ THIS AWARD!
Gravity Global & Embraer – Profit Hunter: A Force with Nature
One Brand Magic & Candy – Candy x ‘The Addams Family’ 2
Peregrine Communications – The ESG Report 2022
Spark Foundry UK & Rail Delivery – Group Putting an end to lockdown isolation
YRS TRULY & ASUS ROG – Any Game. Anywhere.
Veg Power & ITV – Eat Them to Defeat Them
Best Social Media Tool
Brandwatch – Brandwatch Consumer Research
Hootsuite as Customer Zero – Hootsuite Amplify
Performics – Social Intelligence
Skai – Skai’s Paid Social solution
Squared.io – Audit and Optimization for Facebook Ads
WYSPR – Friendvertising
Mark Hanson Award (Rising Star)
Becky Potter – Wavemaker UK
Ben Halliday – Arke Agency
Charlotte Sawkins – Wilderness Agency
Lou Jones – YRS TRULY
Margarita McGrath – Carousel
Oliver Bourne & Eliot Wood – WYSPR
Olivia Messina – Oktopost
Best In-House Team
Dstl External Communications Team
Embryo Social Team
Best In-Agency Team
Brands2Life Digital & Social Team
KOMI Group
Wiser Social
Best Start-up Agency
Klowt
POD Studios
Best Small Agency
Make it Social
Kitch Media
Wild PR
YRS TRULY
Best Large Agency
Battenhall
Coolr
Digital Natives
Hydrogen
The Social Shepherd
the tree