2022 Shortlist


Congratulations to all our 2022 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Finalist Assets

Best Use of Twitter

Coolr & Deliveroo – Sing Your Dialect

Coolr & Walkers – The Return of Prawn Cocktail Wotsits

Dstl External Communications Team – The Science Inside

Kairos Media & Pizza Hut UK

KOMI Group & Fanz – A first of its kind professionally produced Twitter Spaces broadcast

Performics @ Starcom & Samsung Global – Activating the best livestream in Twitter history

Police Scotland – #ThatGuy

Tangerine & Specsavers – It’s Coming Home

Twitter Next & adidas – #FastestFollower

Twitter Next & Netflix UK – #Nestflix

 

Best Use of Facebook

Emma Trim & LADbible Group Ltd – I grew up in a cult without realising

LET’S RUN SOCIAL & CB HEAT PUMPS – A 72-HOUR, MILLION-POUND CAMPAIGN

RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data

 

Best Use of Instagram

Battenhall & Xiaomi – #OwnYourStyle

Carousel & MGA – Achieving lift off for the L.O.L. Surprise! Travel range

Down at the Social – Kampus Curating Manchester’s Garden Neighbourhood For The ‘Gram

Sikh Women’s Aid & Gagan Kang – From Her Kings Are Born

Wilderness Agency & Southern Comfort – Glitter Up for Mardi Gras

 

Best Use of YouTube

There is no shortlist for the category, the winner will be announced at the award ceremony on 9 September

 

Best Use of TikTok

Arke Agency &  Keele University – Undergraduate Engagement

Battenhall & Xiaomi – #OwnYourStyle

borne x CITB & Go Construct – #NAW22

Fanbytes by Brainlabs & LELO: How We Overcame Censorship to Drive Mass Awareness of a Sexual Wellness Brand on TikTok.

Kairos Media & Rovio/Angry Birds – #AngerForGood

Merkle – Tackling Travel Clichés with TikTok

Plus 1 Communications & Hard Rock Cafe – TikTok

Spark Foundry – Putting an end to lockdown isolation

Rise at Seven & PrettyLittleThing – Creating an increase in search demand of 800% for something we already rank #1 for

Be-Hookd Digital – The Fashion Awards 2021, Presented by TikTok

Waitrose –#TooGoodToWaste Hashtag Challenge

Zenith Media & Rimmel – TikTok’s Next Top Model

  

Best Use of Snapchat

There is no shortlist for the category, the winner will be announced at the award ceremony on 9 September

 

Best Audience Engagement Campaign

Buddy Media Group & musicMagpie – #mountrecyclemore

Eleven Sports Media & multiple football clubs – StatZone, fan engagement and the pandemic

Gravity Global & Embraer – Profit Hunter: A Force with Nature

Passion Digital & The Lost Explorer Mezcal – An audience-first approach to social

Police Scotland – #ThatGuy

Spark Foundry – Putting an end to lockdown isolation

RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”

Twitter Next & adidas – #FastestFollower

Twitter Next & Netflix UK – #Nestflix

The River Group & LloydsPharmacy – #HereForSexualHealth

Wiser & Frasers Group – Finding the Fearless

Zenith Media & Rimmel – TikTok’s Next Top Model

33Seconds & Citroën UK – Ami in the UK

 

Best Use of LinkedIn

Amelia Sordell

eight&four & Genesis Motors Europe – Pan-European Brand Launch

FCB Inferno & Virgin Group – Dyslexic Thinking

Mathew Batterbee – Growth & Awareness

psLondon & Bottomline Technologies – Can You Spot the Fraud?

 

Best Social Influencer Campaign

Battenhall & Xiaomi – #OwnYourStyle

Buddy Media Group & musicMagpie – #mountrecyclemore

Brands2Life & LinkedIn – LinkedIn Changemakers

Spark Foundry UK & Takis  – DON’T READ THIS AWARD!

eight&four & Genesis Motors Europe – ‘Genesis Friends’ Ambassador Network

FCB Inferno & BMW – 4 Series

Police Scotland – #ThatGuy

Spark Foundry UK & Rail Delivery Group -Putting an end to lockdown isolation

spottydog communications & Arden Grange — Getting the PAWty started for Arden Grange’s 25th birthday

Smoking Gun & Munchkin – Another Munchkin Miracle

Sky Glass – Made of Magic

Veg Power – #SeasonalVeg

 

Best Use of Social Media in a Crisis

Fanbytes by Brainlabs & Public Health England – Helping to change Gen Z behaviours in response to Covid-19.

Spark Foundry UK & Rail Delivery Group – Putting an end to lockdown isolation

The Met Office – ‘How the Met Office took social media by storm’

 

Best Use of Research & Evaluation

Arke Agency & King’s College London & London School of Economics – Voter Registration Research

Performics @ Starcom & ASICS – Sunrise Minds

Police Scotland – #ThatGuy

 

Most Impactful Social Media Innovation

Eleven Sports Media & multiple football clubs – StatZone, Fan Engagement and the pandemic

Twitter Next & adidas – #FastestFollower

Wavemaker & MGA – L.O.L Surprise! x Roblox

  

Best Low Budget Campaign

Arke Agency & Brighton Chamber – Brighton & Hove Living Wage Campaign

Down at the Social Lands a win for Beartown with Big Jet TV

Dstl External Communications Team – We are Dstl

Hydrogen & South Lanarkshire College – Leading the way in education

Naturally Social & The Clinic – Welcome to The Clinic

SYLO Communications & Müller UK and Ireland – Share The Love with Müller Corner Creations by Dina Asher-Smith

Tangerine & Specsavers – It’s Coming Home

Veg Power

 

Best Use of Social Media for Entertainment

Cubaka & Play OJO – Safe Bets – How a sex education spoof got people self-testing their smarts

DawBell – ABBA Voyage Social Launch

Twitter Next & Netflix UK – #Nestflix

Wilderness Agency & NOW – Succession

33Seconds & Sky – Making Sky TV the Home of Factual Content

 

Best Use of Social Media for Finance

psLondon & Bottomline Technologies – Can You Spot the Fraud?

Stewart Lawley & Taxbuddi – Putting money back in your pocket

 

Best Use of Social Media for Retail

Buddy Media Group & musicMagpie – #mountrecyclemore

Cubaka & Mattel – Pictionary Air – Drawing in new players

Ethnic Reach & Vatika UK – #BeVisible – See the ability, not the difference.

Mosquito Digital & Vileda – #LoveableMess

Rise at Seven & Mark Hill – This is NOT a sex toy

Tangerine &  Specsavers – It’s Coming Home

the tree & Wenzel’s – A growth vision baked into the heart of the community

 

Best Use of Social Media for FMCG

Coolr & Heineken – Shear Genius

Coolr & Walkers – The Return of Prawn Cocktail Wotsits

RocketMill & Huggies – Increasing conversion rates by 135% to deliver DryNites through data

The Wild & Kraft Heinz – Bull’s-Eye’s Cook Strong Community

Wavemaker UK & evian – evian x Twitter: Serving media brilliance for the return of Wimbledon

 

Best Charity / Not for Profit Campaign 

Coolr & Quaker – Fill A Bowl

Cubaka & Plan International UK – Miss-Education

Dstl External Communications Team – We are Dstl

FCB Inferno & Arts Emergency – Break the Glass

FCB Inferno & Virgin Group – Dyslexic Thinking

Mind – The Fight for Mental Health

Paramount Social Responsibility & MTV – Out Loud Proud

psLondon & RNID – Mishearing Something?

Ready10 & Cancer Research UK – Charity Shop Sue’s Race for Life

Motive agency & Guide Dogs – Guide Dogs 90th anniversary social media content

Sightsavers – International Women’s Day Campaign 2022

Veg Power & ITV – Eat Them To Defeat Them

 

Best Long-Term Strategic Use of Social Media

Battenhall & YouTube – UK Creators Engagement Programme

Brands2Life & LinkedIn – LinkedIn Changemakers

eight&four & Genesis Europe (Hyundai) – Pan-European Brand Launch

Gravity Global & Embraer – Profit Hunter – A Force with Nature

Mind -The Fight for Mental Health

spottydog communications & Earth Animal — Helping Earth Animal get its teeth into the UK pet market

Target & Elbow Grease – Cleaning up on Social

Wiser & St Modwen – Transforming perceptions of the construction industry

 

Best Integrated Campaign

Brands2Life & LinkedIn – LinkedIn Changemakers

Coolr & Heineken – Shear Genius

Coolr & Quaker – Fill A Bowl

Spark Foundry UK & Takis – DON’T READ THIS AWARD!

Gravity Global & Embraer – Profit Hunter: A Force with Nature

One Brand Magic & Candy – Candy x ‘The Addams Family’ 2

Peregrine Communications – The ESG Report 2022

Spark Foundry UK & Rail Delivery – Group Putting an end to lockdown isolation

YRS TRULY & ASUS ROG – Any Game. Anywhere.

Veg Power & ITV – Eat Them to Defeat Them

 

Best Direct Response Social Media Campaign

Buddy Media Group & musicMagpie – #mountrecyclemore

Flourish & St Mungo’s – Winter Fundraising Appeal 2021

psLondon & RNID – Mishearing Something?

River Island & Merkle – From Clicks to Clothes: How we used engagement signals to prioritise products and ramp-up revenue

 

Best Use of Paid Social

After Digital & Ellers Farm Distillery – 1K Subscriber Campaign

Hydrogen & Highland Park – From Skal to Santé

Loud Mouth Media & GT Omega – Award-worthy Results? Game ON!

Mighty Social & Arlo & Jacob – Winter Sale / How to generate £500K+ in 5 weeks

RocketMill & USN – Turning the sports nutrition market inside out with “Greatness Inside”

The Social Shepherd & Passenger Clothing

Wilderness & MGM – Bringing Bond to Homes Across Europe

 

Best Social Media Tool

Brandwatch – Brandwatch Consumer Research

Hootsuite as Customer Zero – Hootsuite Amplify

Performics – Social Intelligence

Skai – Skai’s Paid Social solution

Squared.io – Audit and Optimization for Facebook Ads

WYSPR – Friendvertising

 

Mark Hanson Award (Rising Star)

Becky Potter – Wavemaker UK

Ben Halliday – Arke Agency

Charlotte Sawkins – Wilderness Agency

Lou Jones – YRS TRULY

Margarita McGrath – Carousel

Oliver Bourne & Eliot Wood – WYSPR

Olivia Messina – Oktopost

 

Best In-House Team

Dstl External Communications Team

Embryo Social Team

 

Best In-Agency Team

Brands2Life Digital & Social Team

KOMI Group

Wiser Social

 

Best Start-up Agency

Klowt

POD Studios

 

Best Small Agency

Make it Social

Kitch Media

Naturally Social Ltd

Target

Wild PR

YRS TRULY

 

Best Large Agency

Battenhall

Coolr

Digital Natives

eight&four

Hydrogen

Megaphone

The Social Shepherd

the tree