2022 Shortlist

Congratulations to all our 2022 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards

Finalist Assets

BEST USE OF FACEBOOK

Emma Trim & LADbible Group Ltd

— I grew up in a cult without realising

LET’S RUN SOCIAL & CB HEAT PUMPS

— A 72-HOUR, MILLION-POUND CAMPAIGN

RocketMill & Huggies

— Increasing conversion rates by 135% to deliver DryNites through data

BEST USE OF TIKTOK

Arke Agency & Keele University

— Undergraduate Engagement

Battenhall & Xiaomi

— #OwnYourStyle

borne x CITB & Go Construct

— #NAW22

Fanbytes by Brainlabs & LELO

— How We Overcame Censorship to Drive Mass Awareness of a Sexual Wellness Brand on TikTok.

Kairos Media & Rovio/Angry Birds

— #AngerForGood

Merkle

— Tackling Travel Clichés with TikTok

Plus 1 Communications & Hard Rock Cafe

— TikTok

Spark Foundry

— Putting an end to lockdown isolation

Rise at Seven & PrettyLittleThing

— Creating an increase in search demand of 800% for something we already rank #1 for

Be-Hookd Digital

— The Fashion Awards 2021, Presented by TikTok

Waitrose

— #TooGoodToWaste Hashtag Challenge

Zenith Media & Rimmel

— TikTok’s Next Top Model

BEST USE OF SOCIAL MEDIA IN A CRISIS

Fanbytes by Brainlabs & Public Health England

— Helping to change Gen Z behaviours in response to Covid-19.

Spark Foundry UK & Rail Delivery Group

— Putting an end to lockdown isolation

The Met Office

— ‘How the Met Office took social media by storm’

BEST USE OF TWITTER

Coolr & Deliveroo

— Sing Your Dialect

Coolr & Walkers

— The Return of Prawn Cocktail Wotsits

Dstl External Communications Team

— The Science Inside

Kairos Media & Pizza Hut UK

KOMI Group & Fanz

— A first of its kind professionally produced Twitter Spaces broadcast

Performics @ Starcom & Samsung Global

— Activating the best livestream in Twitter history

Police Scotland

— #ThatGuy

Tangerine & Specsavers

— It’s Coming Home

Twitter Next & adidas

— #FastestFollower

Twitter Next & Netflix UK

— #Nestflix

BEST USE OF SOCIAL MEDIA FOR FMCG

Coolr & Heineken

— Shear Genius

Coolr & Walkers

— The Return of Prawn Cocktail Wotsits

RocketMill & Huggies

— Increasing conversion rates by 135% to deliver DryNites through data

The Wild & Kraft Heinz

— Bull’s-Eye’s Cook Strong Community

Wavemaker UK & evian

— evian x Twitter: Serving media brilliance for the return of Wimbledon

BEST USE OF INSTAGRAM

Battenhall & Xiaomi

— #OwnYourStyle

Carousel & MGA

— Achieving lift off for the L.O.L. Surprise! Travel range

Down at the Social

— Kampus Curating Manchester’s Garden Neighbourhood For The ‘Gram

Sikh Women’s Aid & Gagan Kang

— From Her Kings Are Born

Wilderness Agency & Southern Comfort

— Glitter Up for Mardi Gras

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Buddy Media Group & musicMagpie

— #mountrecyclemore

Flourish & St Mungo’s

— Winter Fundraising Appeal 2021

psLondon & RNID

— Mishearing Something?

River Island & Merkle

— From Clicks to Clothes: How we used engagement signals to prioritise products and ramp-up revenue

BEST USE OF SNAPCHAT

There is no shortlist for the category, the winner will be announced at the award ceremony.

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Eleven Sports Media & multiple football clubs

— StatZone, Fan Engagement and the pandemic

Twitter Next & adidas

— #FastestFollower

Wavemaker & MGA

— L.O.L Surprise! x Roblox

BEST USE OF YOUTUBE

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST USE OF SOCIAL MEDIA FOR RETAIL

Buddy Media Group & musicMagpie

— #mountrecyclemore

Cubaka & Mattel

— Pictionary Air – Drawing in new players

Ethnic Reach & Vatika UK

— #BeVisible – See the ability, not the difference.

Mosquito Digital & Vileda

— #LoveableMess

Rise at Seven & Mark Hill

— This is NOT a sex toy

Tangerine & Specsavers

— It’s Coming Home

the tree & Wenzel’s

— A growth vision baked into the heart of the community

BEST USE OF LINKEDIN

Amelia Sordell

eight&four & Genesis Motors Europe

— Pan-European Brand Launch

FCB Inferno & Virgin Group

— Dyslexic Thinking

Mathew Batterbee

— Growth & Awareness

psLondon & Bottomline Technologies

— Can You Spot the Fraud?

BEST USE OF SOCIAL MEDIA FOR FINANCE

psLondon & Bottomline Technologies

— Can You Spot the Fraud?

Stewart Lawley & Taxbuddi

— Putting money back in your pocket

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Buddy Media Group & musicMagpie

— #mountrecyclemore

Eleven Sports Media & multiple football clubs

— StatZone, fan engagement and the pandemic

Gravity Global & Embraer

— Profit Hunter: A Force with Nature

Passion Digital & The Lost Explorer Mezcal

— An audience-first approach to social

Police Scotland

— #ThatGuy

Spark Foundry

— Putting an end to lockdown isolation

RocketMill & USN

— Turning the sports nutrition market inside out with “Greatness Inside”

Twitter Next & adidas

— #FastestFollower

Twitter Next & Netflix UK

— #Nestflix

The River Group & LloydsPharmacy

— #HereForSexualHealth

Wiser & Frasers Group

— Finding the Fearless

Zenith Media & Rimmel

— TikTok’s Next Top Model

33Seconds & Citroën UK

— Ami in the UK

BEST LOW BUDGET CAMPAIGN

Arke Agency & Brighton Chamber

— Brighton & Hove Living Wage Campaign

Down at the Social

— Lands a win for Beartown with Big Jet TV

Dstl External Communications Team

— We are Dstl

Hydrogen & South Lanarkshire College

— Leading the way in education

Naturally Social & The Clinic

— Welcome to The Clinic

SYLO Communications & Müller UK and Ireland

— Share The Love with Müller Corner Creations by Dina Asher-Smith

Tangerine & Specsavers

— It’s Coming Home

Veg Power

BEST SOCIAL INFLUENCER CAMPAIGN

Battenhall & Xiaomi

— #OwnYourStyle

Buddy Media Group & musicMagpie

— #mountrecyclemore

Brands2Life & LinkedIn

— LinkedIn Changemakers

Spark Foundry UK & Takis

— DON’T READ THIS AWARD!

eight&four & Genesis Motors Europe

— ‘Genesis Friends’ Ambassador Network

FCB Inferno & BMW

— 4 Series

Police Scotland

— #ThatGuy

Spark Foundry UK & Rail Delivery Group

— Putting an end to lockdown isolation

spottydog communications & Arden Grange

— Getting the PAWty started for Arden Grange’s 25th birthday

Smoking Gun & Munchkin

— Another Munchkin Miracle

Sky Glass

— Made of Magic

Veg Power

— #SeasonalVeg

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Battenhall & YouTube

— UK Creators Engagement Programme

Brands2Life & LinkedIn

— LinkedIn Changemakers

eight&four & Genesis Europe (Hyundai)

— Pan-European Brand Launch

Gravity Global & Embraer

— Profit Hunter – A Force with Nature

Mind

— The Fight for Mental Health

spottydog communications & Earth Animal

— Helping Earth Animal get its teeth into the UK pet market

Target & Elbow Grease

— Cleaning up on Social

Wiser & St Modwen

— Transforming perceptions of the construction industry

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Cubaka & Play OJO – Safe Bets

— How a sex education spoof got people self-testing their smarts

DawBell

— ABBA Voyage Social Launch

Twitter Next & Netflix UK

— #Nestflix

Wilderness Agency & NOW

— Succession

33Seconds & Sky

— Making Sky TV the Home of Factual Content

BEST USE OF RESEARCH & EVALUATION

Arke Agency & King’s College London & London School of Economics

— Voter Registration Research

Performics @ Starcom & ASICS

— Sunrise Minds

Police Scotland

— #ThatGuy

BEST USE OF PAID SOCIAL

After Digital & Ellers Farm Distillery

— 1K Subscriber Campaign

Hydrogen & Highland Park

— From Skal to Santé

Loud Mouth Media & GT Omega

— Award-worthy Results? Game ON!

Mighty Social & Arlo & Jacob

— Winter Sale / How to generate £500K+ in 5 weeks

RocketMill & USN

— Turning the sports nutrition market inside out with “Greatness Inside”

The Social Shepherd & Passenger Clothing

Wilderness & MGM

— Bringing Bond to Homes Across Europe

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Coolr & Quaker

— Fill A Bowl

Cubaka & Plan International UK

— Miss-Education

Dstl External Communications Team

— We are Dstl

FCB Inferno & Arts Emergency

— Break the Glass

FCB Inferno & Virgin Group

— Dyslexic Thinking

Mind

— The Fight for Mental Health

Paramount Social Responsibility & MTV

— Out Loud Proud

psLondon & RNID

— Mishearing Something?

Ready10 & Cancer Research UK

— Charity Shop Sue’s Race for Life

Motive agency & Guide Dogs

— Guide Dogs 90th anniversary social media content

Sightsavers

— International Women’s Day Campaign 2022

Veg Power & ITV

— Eat Them To Defeat Them

BEST INTEGRATED CAMPAIGN

Brands2Life & LinkedIn

— LinkedIn Changemakers

Coolr & Heineken

— Shear Genius

Coolr & Quaker

— Fill A Bowl

Spark Foundry UK & Takis

— DON’T READ THIS AWARD!

Gravity Global & Embraer

— Profit Hunter: A Force with Nature

One Brand Magic & Candy

— Candy x ‘The Addams Family’ 2

Peregrine Communications

— The ESG Report 2022

Spark Foundry UK & Rail Delivery

— Group Putting an end to lockdown isolation

YRS TRULY & ASUS ROG

— Any Game. Anywhere.

Veg Power & ITV

— Eat Them to Defeat Them

BEST SOCIAL MEDIA TOOL

Brandwatch

— Brandwatch Consumer Research

Hootsuite as Customer Zero

— Hootsuite Amplify

Performics

— Social Intelligence

Skai

— Skai’s Paid Social solution

Squared.io

— Audit and Optimization for Facebook Ads

WYSPR

— Friendvertising

MARK HANSON AWARD (RISING STAR)

Becky Potter

— Wavemaker UK

Ben Halliday

— Arke Agency

Charlotte Sawkins

— Wilderness Agency

Lou Jones

— YRS TRULY

Margarita McGrath

— Carousel

Oliver Bourne & Eliot Wood

— WYSPR

Olivia Messina

— Oktopost

BEST IN-HOUSE TEAM

Dstl External Communications Team

Embryo Social Team

BEST IN-AGENCY TEAM

Brands2Life Digital & Social Team

KOMI Group

Wiser Social

BEST START-UP AGENCY

Klowt

POD Studios

BEST SMALL AGENCY

Make it Social

Kitch Media

Naturally Social Ltd

Target

Wild PR

YRS TRULY

BEST LARGE AGENCY

Battenhall

Coolr

Digital Natives

eight&four

Hydrogen

Megaphone

The Social Shepherd

the tree

Our Event Sponsors & Partners

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Don\'t Panic
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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
Award Ceremony
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