2023 Shortlist

BEST USE OF X, FORMERLY KNOWN AS TWITTER

Coolr & Burger King UK

— Nick Pope Goes Viral

Coolr & Lyft

— Tweet Davidson

Heineken & Twitter Next

— Strongbow #TamaGOATchi

SocialChain & KFC UK&I

— World Cup 2022

BEST USE OF FACEBOOK

dentsu & LinkedIn & VCCP

— Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on social

ROAST & Kate Barton

BEST USE OF INSTAGRAM

Campfire & NYX Cosmetics

Goodstuff & Ella’s Kitchen

— Eat Play Love: Food Time Stories

StrategiQ & CAROL Bike

— Turning customers into a community

Wagada Digital delivering Quartzite

— Launch of GymRhino

BEST USE OF YOUTUBE

PMI: The Future Reimagined

Warner Bros. Discovery Sports Europe and Little Dot Sport

— Eurosport Youtube Channel

BEST USE OF SNAPCHAT

Havas Media Manchester & BBC

— Leveraging Snapchat to Bring Freeze the Fear To Life

RocketMill

— Transforming a once abandoned channel into a key media player

VCCP & Compare the Market

— Confessions of a Wombat

BEST USE OF TIKTOK

Antler Social & Rosa’s Thai

Canny Social

— Addie App

Extreme & Alcotraz

— serving up criminally good organic TikTok results

Little Dot Studios

— Absolute History

NestléOne at Publicis Media & KitKat

— Break the Internet, Break a KitKat: A TikTok Sensation

Spinnaker London & Sony Pictures Releasing UK

— Matilda’s Musical TikTok Revolt

VCCP & Virgin Media

— Catch The Virgin Media Cow

BEST USE OF LINKEDIN

Equator & The Mortgage Lender

— Integrated Organic and Paid Social Campaign

FCB London & Virgin Group with Made By Dyslexia

— DyslexAI

Hydrogen & Be.Scot

— Making a Reel Impression on LinkedIn

PMI Global Studio

— Best Use of Linked In

Roche Diagnostics UK & Ireland

— Our People, Our Purpose: generating awareness of the value of diagnostics

StrategiQ & Beta Lucca

— Rise Of The Multi

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Battenhall & YouTube

— World Cup Global Reaction Room

Buddy Media Group

— Match Masters

Electrical Safety First

— Don’t Be Electricked

Electrical Safety First

— Don’t Be Next

Goodstuff & The AA

— No Stopping (The Real) You

Heineken & Twitter Next

— Strongbow #TamaGOATchi

Mischief & Just Eat

— Deli-VAR-y

SocialChain & KFC UK&I

— World Cup 2022

StrategiQ & CAROL Bike

— Turning customers into a community

BEST SOCIAL INFLUENCER CAMPAIGN

Buddy Media Group

— Farfetch

Buddy Media Group

— Match Masters

Cherry Pick Talent & Mediatonic (Epic Games)

— Fall Guys: Free-for-All Launch

eight&four & Genesis Motor Europe (GME)

— Influencer Campaign

Mischief & Just Eat

— Deli-VAR-y

Motive Agency & Guide Dogs

— Volunteering with Faye Winter

Purple Goat & Currys

— Currys Tech Hacks

SEEN Connects & Tommee Tippee

— The Truth Is

TOTUM & Samsung

— ‘Never Done Before’ Media

VCCP & LinkedIn

— #TheTeammates

VCCP & Virgin Media

— Catch The Virgin Media Cow

BEST USE OF RESEARCH & EVALUATION

Carat UK & Wickes

— #DIYIsGoodForYou

Electrical Safety First

— Don’t Be Next

BEST USE OF SOCIAL MEDIA IN A CRISIS

There is no shortlist for the category, the winner will be announced at the award ceremony.

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Havas Media Manchester & BBC

— Red Rose: A Drop Dead Good Campaign

Twitter Next & Heineken

— Strongbow #TamaGOATchi

VCCP & Virgin Media

— Catch The Virgin Media Cow

VCCP, easyJet & Spotify

— Listen & Book

BEST LOW BUDGET CAMPAIGN

Birmingham Hippodrome

— Birmingham Hippodrome Dick Whittington Pantomime Campaign

Coolr & Burger King

— Nick Pope Goes Viral

Coolr & Lyft

— Tweet Davidson

DNRG & Caerphilly Skips

— Cleaning Up

FINN Partners & Little Caesars

— Fish & Chips Pizza

Mischief & Women’s Aid

— He’s Coming Home

Sunshine The Social Agency & Macsween

TOTUM & Samsung

— ‘Never Done Before’ Media

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Coolr & The 1% Club

— The 1% Club

IJPR Media & Bad Wolf

— His Dark Materials Season 3

Little Dot Studios & So Television

— The Graham Norton Show

YRS TRULY & Wizards of the Coast

— Kamigawa: Neon Dynasty

BEST USE OF SOCIAL MEDIA FOR FINANCE

Bumbl & Newcastle Building Society

— Let’s Get Moving

Dentsu UK & Standard Chartered Bank

— Organic Social Retainer, 2022

Equator & The Mortgage Lender

— Integrated LinkedIn Campaign

FTI Consulting & LGIM

— COP27 Coral Swim campaign

Hootsuite & Julius Bär — Banking on employee advocacy to win on social

Mindshare UK & Yorkshire Building Society (YBS)

— Helping Real Life Happen: Unlocking Financial Security through Social Media

NatWest Group & TikTok

— Financial Health Check Campaign

Zenith & Lloyds Banking Group

— Unmasking Meta’s True Potential: Lloyds Banking Group’s Turnaround in the Data Landscape

BEST USE OF SOCIAL MEDIA FOR RETAIL

Anicca Digital & Books2Door

— Meta CAPI triggers book-sale bonanza

Buddy Media Group

— Farfetch

connective3 & Tapi

— Supercharging Social

Heineken & Twitter Next

— Strongbow #TamaGOATchi

Publicis Media Luxe & Sephora

— Sephora UK
"Store Launch"

SparkFoundry & ASDA

— Winning Hearts at Christmas with Buddy the Elf

BEST USE OF SOCIAL MEDIA FOR FMCG

FINN Partners & Little Caesars

— Fish & Chips Pizza

Fork The Waffle & Jam Shed Wines

— Mean Reviews

the tree & Boost Drinks

— Choose Now

We Are Social & McCain

— Anything Goes

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

2041 School

— Champions of Antarctica

Electrical Safety First

— Don’t Be Electricked

Electrical Safety First

— Don’t Be Next

FCB London & Virgin Group with Made By Dyslexia

— DyslexAI

Hydrogen & Tiny Changes

— Tiny campaign, big results

Mindshare UK & KFC

— Eating as an Act of Charity

Mischief & Women’s Aid

— He’s Coming Home

Motive Agency & Guide Dogs

— St Paul’s Cathedral Carol Concert

Naturally Social & Wiltshire Digital Drive

— #DonateYourDigital

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

eight&four

— Genesis Motor Europe (GME)

Motive Agency & Guide Dogs

— Social Media Strategy

Mustard Media

— How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social
"Social media campaigns and creative, and branding"

Sky UK (Digital Service)

— Help Proactive Strategy

Transport for London & IFS Cloud Cable Car

— long-term social strategy

VCCP & LinkedIn UK

— #TheTeammates

BEST INTEGRATED CAMPAIGN

Antler Social & Hospitality Rising

— Rise Fast Work Young

Buddy Media Group

— Match Masters

Electrical Safety First

— Don’t Be Electricked

Electrical Safety First

— Don’t Be Next

Extreme & Henry

— say hello to Henry Quick

Hydrogen & POWERful Women

— Empowering a new generation

Mosquito Digital & Astonish Cleaners

— That Clean Feeling

SEEN Connects & eBay

— OG Drops

YRS TRULY & Wizards of the Coast

— Kamigawa: Neon Dynasty

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Buddy Media Group

— Farfetch

The Social Shepherd & Passenger

— Green Friday

BEST USE OF PAID SOCIAL

Anicca Digital & Books2Door

— Meta CAPI triggers book-sale bonanza

Battenhall & Morgan Motor Company

— Revolutionising the Road: Morgan For a New Generation

Bumbl & Bandai Namco

DNRG & Marshall Meadows Manor

— Saying ‘I do’ with Facebook

Extreme & Alcotraz

— criminally good ROI on Meta

Extreme & Henry

— say hello to Henry Quick

Hydrogen & Ramblers Scotland

— Striding to a conversion rate 490% higher than average

iCrossing UK & Visit Wales

— Year of Trails

Mindshare UK & KFC

— KFC Rewards Arcade: A Finger Lickin’ Good Social Campaign

Mindshare UK & M&S

— Unrapping the Power of Paid Social

BEST SOCIAL MEDIA TOOL

Flashtalking Social Ads Manager, Mediaocean

Performics

— Understanding Competitors with Social Intelligence

MARK HANSON AWARD (RISING STAR)

Charlie Morgan

— Vervaunt

Corrie David, Digital and Social Media Content Creator

— British Transport Police

Evie Clifton & Mindshare UK

— Rising to the Top

Holly Felstead

— Berkshire Healthcare NHS Foundation Trust

Kenny Metham

— connective3

Lucy Culpin

— Ticketmaster Sport

Mckenna Fernandez

— Little Dot Studios

BEST IN-HOUSE TEAM

NatWest Group Social Media Team

The University of Manchester

— Social media team

BEST IN-AGENCY TEAM

Brands2Life Digital & Social Team

re:act

StrategiQ

The LBG OneTeam at Zenith

BEST START-UP AGENCY

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST SMALL AGENCY

Antler Social

Buddy Media Group

Bumbl

Kitch Media

Motive Agency

Naturally Social

NXTWEB Agency

YRS TRULY

BEST LARGE AGENCY

Anicca Digital

Battenhall

Coolr

eight&four

Little Dot Studios

The Social Shepherd

the tree

Vervaunt

Our Event Sponsors & Partners

Pimento
Don\'t Panic
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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
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