The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

Judges’ Top Tips Become a Judge Previous Judges


Carlotta Bonafini | SEO Product Owner | Vodafone

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge

Nicole Correia | Senior Social Media Executive | Ocado

Nicole started her social journey from her student halls bedroom when she worked with local businesses and start-ups. Since leaving uni, her career has taken her from major players like Coca-Cola, Schweppes and Lucozade and even a stint with Pokemon. In her current role at Ocado Retail, she is responsible for maximising the 'value' Ocado's followers provide the business and, mutually, the value that social media provides Ocado customers. This includes constantly seeking out trends, opportunities and efficiencies from content creation, amplification and community management - which she knows she'll see lots of in this year's submissions.

Rachael Courtney | Studio Three Lead | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the in-house social media team at Three UK, and manages Studio Three, Three UK’s content studio, event space and VIP lounge.

Paris de Reuck | Content and Facebook Advertising Strategist | Consultant

Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups creating and managing their content, or improving the outputs of their staff, giving a fresh perspective on how to make content and social media efforts more effective.

Lyndsey Evans | Founder | Collaborative Folks

Lyndsey runs the PR & communications freelance network, Collaborative Folks, which she launched after 20 years working in both inhouse and agency marketing communications roles, spanning PR, content marketing and brand strategy. Prior to this she headed up comms at retailers AO.com and Iceland Foods, as well as worked at some of the north west’s biggest agencies. Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers and Marks & Spencer. At AO.com, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about emerging online retailers over a four year period. She also introduced the company’s first PR, content and influencer team and after inheriting a decimated search profile brought the business' search rankings back to page 1 from page 100 following a Google penalty. Lyndsey has won many industry awards and has been named a top 50 in-house communicator in the north.

Neil Hardy | Digital Director | MID COUNTIES COOP

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

George Hughes | Founder / Creative Director | Small Films

George is the Founder/Creative Director of Small Films, a video production company specialising in the food and drink sector. They use video content and digital marketing to help brands reach a wider audience. Since founding Small Films in 2016, the business has worked with dozens of high profile brands, charities and businesses from Aldi and Tilda Rice to EDF Energy and the World Food Programme. George founded Small Films off the back of a 14 year career in the television industry where he produced and directed for all the major networks including BBC, Channel 4, Discovery Channel and National Geographic. Across the years George has produced programmes with some of the world's leading names in the industry including Jamie Oliver, Gordon Ramsay and Cherry Healey. His work took him around the world filming a wide variety of different subjects from witchdoctors in the Amazon to the Chicago criminal underworld. With a passion for helping brands make a positive impact with video content, in 2019 George set up his own podcast 'The Big Chat' where he regularly interviews top brands such as Deliveroo and Depop on an array of topics from content creation to business strategy.

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

Niusha Koucheksarai | Brand Partnerships Lead | TikTok

Niusha Koucheksarai is Head of Brand Partnerships for Global Business Solutions for TikTok, the short-form video and entertainment platform. In this role, Niusha oversees brand & client partnerships across key accounts, empowering vertical brand experts to drive TikTok for Business solutions and value for our customers. Prior to joining TikTok, Niusha has nearly 15 years Agency experience specialising in TV, Video and Trading, most recently as Head of AV for Havas Media Group

Steve Kuncewicz | Head Of Creative, Digital & Marketing Sector Group | BLM Law |

Steve is a Partner within BLM’s Commercial Advisory Business Stream, and leads the firm’s Creative, Digital & Marketing Sector Group. Specialising in intellectual property, media, marketing and privacy-related issues, Steve is also the Honorary Solicitor to the Manchester Publicity Association and a co-founder of the Bulletproof Agency Network, working with agencies and clients who deal with them to leverage legal expertise and a commercial approach for the benefit of his clients.

Dylan McLaren | Founder | Content Merchants

Dylan has worked as a strategist, copywriter, attorney, creative director, and director. Working with some of the biggest brands in the world in dynamic digital campaigns. After many years in the legal and advertising industries, he founded Content Merchants. An anomaly agency helping global clients navigate digital landscapes through innovative content marketing solutions and strategies. Dylan believes that targeted, integrated, interactive, mobile communications are the future of branding and marketing around the world.

Lauren Millward | Communication & Engagement Lead | GMCA |

Lauren is Communication & Engagement Lead at Greater Manchester Combined Authority, showcasing the region’s digital ambitions through delivery of a Digital Blueprint for Greater Manchester. With over 15 years’ experience of public sector communication, specialising in digital transformation, Lauren is passionate about Greater Manchester’s digital sector, the opportunity digital can bring and the integral role communication must play in that. Previous roles have included time with local authority, civil service, and NHS.

LinkedIn profile

Matt Read | Global Social Media Director | GSMA

Matt Read is the Global Director of Social Media at the GSMA. An award-winning social & content strategist with over 12 years of experience in the industry, Matt's innovative approach to social media marketing and relentless drive to stay ahead of the game has afforded him many opportunities to create forward-thinking strategies for some of the world's leading brands and organisations.

Joana Sinel | Tech SEO Manager | Property Finder

Joana has 10 years’ experience working in the world of digital & performance marketing, with in-depth specialist knowledge of Search Engine Optimisation (SEO) and Google Marketing Products. She gained valuable experience working on the agency side which immersed her fully in the fast-moving digital marketing culture, with a variety of SEO clients of different sizes in different industries such as banking, hotels, airlines, finance, travel and eCommerce.

Danielle Smith | Managing Director | Communicator London

An agency leader with considerable experience in building strong senior client relationships; providing strategic direction and driving commercial success. Danielle has strong a track record of leading and executing social, digital and integrated campaigns for numerous top tier brands, (including McDonald’s, Coke, Jack Daniel’s, Kellogg’s and Heineken) that resonate with consumers, drive sales for clients and create agency growth

Lynsey Smith | Global Communications Senior Manager | Dove

Lynsey is a Global Senior Communications Manager for Dove. With over 12 years of experience (agency side and in-house) she has worked across a broad range of industry sectors, both internationally and within the UK. A strong believer in the power of social, Lynsey has a proven track record of creating and implementing impactful PR, influencer marketing and social media strategies that drives sales and achieve coverage in the editorial and influencer environment.

Bianca Spada | Global Senior Social Media Manager | Red Bull

I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Matthew Tasker | Head of Digital Channels | United Utilities

Matt leads the digital channels team at United Utilities, the largest listed water company in the UK serving more than 3 million homes and businesses in the North West. Matt’s team looks after digital customer service including social media and webchat, digital marketing and optimising the customer experience, and the performance of a range of digital customer journeys across various platforms. Prior to working at United Utilities, Matt started his career as a business management graduate at RWE npower before moving on to hold various marketing and digital roles at npower, Vax and British Gas. Outside of work he’s also the chairman of Hale Barns Cricket Club.

Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson |

Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

LinkedIn profile

Become a judge

Would you like to join one of our judging panels? Complete the form below and we’ll be in touch.