Judges read and pre-score all entry forms, considering the structure, presentation and clarity of each section and the supporting materials submitted. Judges score each section on the entry form and these scores will be combined to give an overall score for each entry. All judges’ pre-scores will be combined, and the highest-scoring entries will determine the shortlist.

Winners are determined at a judging session where judges will discuss the shortlist and agree on a winner for each category.

Our Judges

Abbi McGregor
Abbi McGregor | Social Media Manager | Barclays
Abbi has had a long career in Financial Services which has given her a deep understanding of customer needs, motivations and behaviours. An avid consumer of social media herself, she has lead on a number of social media campaigns for Barclays UK across a range of segments from home-ownership to wealth management and everything in between. Most recently her focus has been on engaging at an ultra-local level with customers and communities across the UK working with agencies, professionals and colleagues to build the value of the Barclays brand.
Adam Etherington
Adam Etherington | Head of Social Media | Myprotein
I am Head of Social Media for Myprotein, responsible for ensuring our brand is disrupting and making noise across all of our key activations, from partnerships with Williams Racing F1 Team, to campaigns, to ambassador content days with the biggest names in the fitness industry. I previously spent six years at Sky Betting and Gaming and have worked within social and the sports industry for over 10 years.
Alex Noble
Alex Noble | Head of Social Media | The Bank of London
Head of Social Media at The Bank of London. You’ll find me building dynamic and bold strategies enabling brands to be seen and heard by key audiences. All with the goal of building brand awareness, meaningful customer relationships, and ultimately business momentum.
Andy Green
Andy Green | Co-founder | AndyGreenCreativity
Andy Green FCIPR FRSA is cofounder of the Dublin Conversations, the Modern Cockney Festival, and wrote 21years ago, the very first book on ‘Creativity in Public Relations’. He is a consultant in identifying purpose, brand storytelling, creativity, and managing Fake Purpose to enable his clients to fulfil their greater potential and make the most of opportunities. He is also a part-time university lecturer. Andy has written six books, translated into eight languages and believing inspiration can come from the unlikeliest of sources, even runs creativity classes on the London Tube.
Bianca Spada
Bianca Spada | Social Media & Creators Lead | Meta
I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.
Brendan Keegan
Brendan Keegan | Assistant Professor | Maynooth University
Brendan Keegan is an Assistant Professor in marketing at Maynooth University. Interested in digital placemaking, digital and social media analytics and agency-client relation- ships, his research is published in various journals including European Journal of Marketing, European Management Review, and Management Decision. Brendan is also part of the GOGREENROUTES Horizon 2020 project investigating the role of digital placemaking and its relationship with the psychology of wellbeing through interconnected green corridors in public spaces.
Charlotte Boyce
Charlotte Boyce | Head of PR and Social Media | PizzaExpress
Charlotte is the Head of PR and Social Media at PizzaExpress, overseeing consumer communications across a broad spectrum of mediums and disciplines. With over 20 years experience in the hospitality industry in a vast array of marketing and communications roles, you can expect Charlotte to know her ketchup from Passata.
Claire Hubble
Claire Hubble | Head of Audience | i news
Claire Hubble is Head of Audience at the I newspaper, overseeing Social, Newsletters, Homepage and SEO. Previously she headed up the Telegraph's Social team and before that, she oversaw exponential social growth at Reach PLC’s local news brand MyLondon. She has written about social media and digital culture for Vice, Refinery29 and Dazed.
Daniel Saunders
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London Ltd
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Davina Lines
Davina Lines | Managing Director | Mixing Digital
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Elyssia Gill
Elyssia Gill | Social Media Manager | Mortgage Advice Bureau
Elyssia started her career in social media whilst studying for a degree in International Fashion Business at Nottingham Trent University. Since graduating, her career has taken her from a role as a Celebrity and Brand Partnership Executive - working with brands such as Legal and General and Studio.co.uk - to a role in an agency as a Senior Digital PR Executive working on a variety of campaigns. Her current role is in-house as a Social Media Manager for Mortgage Advice Bureau, one of the UK’s leading mortgage intermediary brands. Elyssia enjoys leveraging the power of social media to inform and educate customers at every stage of their homebuying journey.
Erin Portsmouth
Erin Portsmouth | Director of Corporate Affair | Oldham Cares
Erin is a Chartered public relations practitioner who started her career in private sector marketing and communications consultancies, but for the past eleven years has worked in the National Health Service. She is currently Director of Corporate Affairs at NHS Oldham Clinical Commissioning Group where she oversees a portfolio including communications, engagement, public affairs, equality and diversity, organisational development and governance. She has a Masters degree in public relations, and served on the Chartered Institute of Public Relations North West Group Committee as a volunteer for ten years, also holding a three year term as Chair. She was appointed to the Board of Trustees of homelessness charity Emmaus Salford in 2017.
Helen Crossley
Helen Crossley | Head of Social Media | Aston Martin F1 Team
Helen is the Head of Social Media for the Aston Martin F1 Team. With a decade of experience in digital, social and fan engagement, she previously led the social teams at Chelsea FC and McLaren F1. Her profound understanding of fandom has revolutionised the way that teams connect with fans online. She leverages her keen insight into social media trends and audiences to amplify the team's online presence, ensuring the Aston Martin brand not only resonates with F1 fans globally, but also attracts new followers.
Izzy Price
Izzy Price | Head of Social Media & Digital Sentiment | St. James's Place
Izzy Price has 10 years’ experience within financial services marketing. After setting up the St. James’s Place social media team in 2019, she has developed their social media presence across multiple channels and increased followership by over 50%. With a degree in English Literature, a Certificate in Financial Services, and a Chartered Marketer, Izzy showed an interest in social media at the tender age of 13 - back then, it was all about MySpace! As a ‘third culture kid’ with friends living across the world, social media allowed Izzy to share life’s milestones online. With a love for all things social media, she loves to learn about the new and exciting trends: figuring out how these can be used by brands to build brand awareness and generate opportunities. She has a passion for telling stories; even better when these stories help develop consumer knowledge of the importance of financial wellbeing.
Jaime Hill
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Jesse Alter
Jesse Alter | Head of Social Media and Video | Imperial College London
Jesse Alter has been working in social media since the days of the Fail Whale. He is currently the Head of Social Media and Video at Imperial College London, setting the strategy and leading a team of content creators across a range of social platforms. Prior to higher education, Jesse worked in the museums sector in a variety of digital and social-focused roles.
Jessica Archer
Jessica Archer | Head of Digital Marketing | Access Creative College
Jess Archer, Head of Digital Marketing for Access Education Group (AEG), has close to a decade of experience in digital marketing, social media, content creation and community management for the automotive and education sectors, taking in a wide range of platforms and audiences. A big believer in the power of people, Jess leverages her psychology degree and management experience to promote an inclusive, positive team culture. Focusing on mental health support, equal opportunities and upskilling, she is committed to leading on the development of ‘people first’ workplaces. Her passion for people directly feeds into her work in digital marketing, utilising her skills to champion the young creatives who study with AEG.
Joanna Bodley
Joanna Bodley | Manchester Metropolitan University | Senior Lecturer
With over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme. She also runs her own consultancy, Jo & Co.
Lauren Pogson
Lauren Pogson | Head of PR & Social | Evri
Lauren has over 16 years of in house and agency experience for major UK brands. Lauren joined Evri in April 2024 in the newly created role of Head of PR and Social, where she is responsible for building and leading a new team as part of a business wide investment in customer service and shifting brand perception. Starting out her career in an international tech PR agency at a time when social media use began to boom, Lauren then went on to spend 13 years at the Co-op where she managed the social media presence for Co-op Bank during a period of crisis before going on to support and lead on consumer and corporate PR activity across wider Co-op businesses. She is specialised in crisis and issues management and experienced in leading award-winning teams to deliver integrated communications campaigns.
Luan Wise
Luan Wise | Independent Social Media Consultant and Editor | The Lighthouse
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked with clients across B2C and B2B, providing both hands-on support and strategic consultancy. In addition, Luan writes and delivers social media marketing training programmes for in-house teams, plus organisations including LinkedIn, Facebook, Google, professional bodies, and university business schools.
Natalie Messingham
Natalie Messingham | Senior Social Media & PR Manager | Domino’s Pizza UK & Ireland
Natalie is currently heading up Social Media and PR. She has 10 years of experience of working within social media, content and PR roles at Marks & Spencers, Currys and Tesco.
Neville Hobson
Neville Hobson is a social strategist, communicator, and podcaster. He works independently, consulting with a number of organizations to help them create and build foundations for authentic engagement that enable them to develop and expand their online presence, reach and influence. He is also a non-executive director of a Web3 start-up that’s bringing innovation to NFT marketplaces. He has been helping organizations leverage his experiences, knowledge and subject-matter expertise over a 20-year period of social networks, social media strategy development, marketing, analytics and insights reporting. He connects this expertise with a 15-year career in traditional public relations, marketing communication, corporate communication, employee, compensation and benefits communication, and investor relations.
Paris de Reuck
Paris de Reuck | Content and Facebook Advertising Strategist | Consultant
Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups creating and managing their content, or improving the outputs of their staff, giving a fresh perspective on how to make content and social media efforts more effective.
Rachael Courtney
Rachael Courtney | Head of Social and Content | Virgin Media O2
Rachael started out in PR & Events and now has over 17 years’ experience running social media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Rachael now heads up Social & Content at Virgin Media O2 leading the team to deliver on Strategy & Creative that meets brand and business objectives.
Rejoice Ojiaku
Rejoice Ojiaku | Freelance SEO Specialist & Content Strategist  |
Rejoice Ojiaku is an SEO Specialist & Content Strategist, as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.
Ric Rodriguez
Ric Rodriguez | Chief Growth Officer | Raze
Ric Rodriguez is an experienced growth leader with more than ten years working across marketing, digital and technology. Ric is Chief Growth Officer at Raze, a community changing how people engage with - and earn from - advertising. Ric is driven and his career to date speaks to his ambition - from being a co-founder at a sustainable fashion marketplace to holding a senior role at a fine jewellery disruptor - and he has represented all sides of the table; brand, agency and technology. Ric is a respected industry contributor; he has co-authored two books, is regularly an award judge and speaks at conferences internationally.
Sam Hall
Sam Hall | Global Head of Communications | Samsara
With 20 years experience within the brand, media, content and communications world, across both corporate, consumer and employee leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation be it in terms of brand value or contribution to the bottom line. I have a proven track record in campaign management, content creation, social media strategy creation and execution, people and agency management at both a Pan EMEA and local market level, supported by solid contacts across both UK and international media and influencers.
Sarah Cook
Sarah Cook | Head of Content |
Sarah has worked in communications for over 15 years: both in-house and for agencies. Most recently, she's been responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and started her career as a communications consultant, working at PR agencies in London.
Steve Kuncewicz
Steve Kuncewicz | Partner and Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner within BLM’s Commercial Advisory Business Stream, and leads the firm’s Creative, Digital & Marketing Sector Group. Specialising in intellectual property, media, marketing and privacy-related issues, Steve is also the Honorary Solicitor to the Manchester Publicity Association and a co-founder of the Bulletproof Agency Network, working with agencies and clients who deal with them to leverage legal expertise and a commercial approach for the benefit of his clients.
Steven Lynch
Steven Lynch | Head of Digital Marketing | Parkdean Resorts
Steven has over 15 years of experience in multi-channel digital marketing, and is currently Head of Digital Marketing at Parkdean Resorts, the UKs largest holiday park operator. Starting his career in affiliate marketing, Steven has worked in agencies and in-house. He specialises in PPC and SEO, as well as other paid media, social and content channels, with a track-record in delivering change and implementing successful long-term growth strategies aligned to business goals.
Veronika Höller
Veronika Höller | Global Senior SEO Manager | CompuGroup Medical
Veronika is a Global SEO Lead and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.

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"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
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