Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The 2022 line-up will be announced soon. You can see the 2021 panel below.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Federica Allegro | Marketing Manager | Nuffield Health 

Federica is a marketing and branding professional with over five years of experience in the wellness and healthcare sectors, where she learned how to be creative and innovative while operating within a strongly regulated industry such as the healthcare sector. Before finding her way within the marketing field, she leveraged social media to grow her online presence and turn her passion for social media and the digital landscape into a new profession. Federica now works at Nuffield Health, the UK's largest healthcare charity, where she supported the launch and delivered the brand proposition of Nuffield Health at St Bartholomew’s Hospital: the City of London's only independent hospital and the first Nuffield Health Hospital in London.

Lauren Auguste | Social Media Manager | Howden

Lauren kick-started her marketing career with an apprenticeship and is now the Social Media Manager at Howden, the leading international insurance group with employee ownership at its heart. She has gone from a generalist marketer to a LinkedIn specialist, training thousands of people on the platform – from CEOs to graduates. At the age of 28, she already has 11 years of marketing experience under her belt with leading companies in recruitment, accountancy, construction and insurance, including BDO and Turner & Townsend (T&T). She’s rolled out successful content/account strategies, paid social campaigns and employee advocacy programmes, and bolstered T&T’s LinkedIn followers from 90-380k. Lauren knows a good personal brand when she sees one and will be looking for authentic and diverse content submissions!

LinkedIn profile

Kira Chidlow | Social Media & Insights Manager | Carpetright

Kira is a Social Media Marketing & content specialist with 6+ years experience building retail brands (F&F Clothing, Boux Avenue & more) organic social presence, engagement & sentiment. Working across organic, paid social & influencer activity bridging the gap to help drive business objectives.

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for social media and content at Legal & General. Established in 1836, it is a leading financial services and investment management company

Eden Cooke | Head of Content + Publishing | Hill+Knowlton Strategies

Eden is the Head of Content + Publishing for Sport at Hill+Knowlton Strategies, leading on creative output as well as multi-channel distribution strategies to drive best-in-class editorial and brand storytelling - across paid, owned, shared and earned channels. Throughout his time at H+K he has worked on award-winning campaigns across a number of clients, but his main remit sits within the adidas business, heading up the creative & content team responsible for some of the most impactful PR & Social campaigns seen in the sport and youth culture space. Eden is passionate about how ideas are crafted with distribution and audience front-of-mind, an interest that comes from having a varied background in media and marketing - from leading digital sports publisher Copa90, where he spent his time honing his creative and content capabilities, to Publicis Groupe, where he was responsible for creating, implementing and managing the media strategies of some of the world’s biggest brands, including the Heineken portfolio.

Rachael Courtney | Studio Three Lead | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the in-house social media team at Three UK, and manages Studio Three, Three UK’s content studio, event space and VIP lounge.

Leighton Friend | Director & Lead Digital Strategist | Pather-Friend Digital

Leighton is an experienced digital marketing strategist, whose career spans over a decade in the industry. Leighton has crafted his skills at an award-winning agency, developed digital marketing strategies for world-renowned brands, including National Geographic and Fox International Channels, and built the digital marketing presence for one of the UK's largest independent Real Estate Management companies. Leighton has recently launched his own property marketing consultancy, where he helps property companies achieve their business objectives through advanced digital marketing strategies and implementation.

George Hughes | Founder / Creative Director | Small Films

George is the Founder/Creative Director of Small Films, a video production company specialising in the food and drink sector. They use video content and digital marketing to help brands reach a wider audience. Since founding Small Films in 2016, the business has worked with dozens of high profile brands, charities and businesses from Aldi and Tilda Rice to EDF Energy and the World Food Programme. George founded Small Films off the back of a 14 year career in the television industry where he produced and directed for all the major networks including BBC, Channel 4, Discovery Channel and National Geographic. Across the years George has produced programmes with some of the world's leading names in the industry including Jamie Oliver, Gordon Ramsay and Cherry Healey. His work took him around the world filming a wide variety of different subjects from witchdoctors in the Amazon to the Chicago criminal underworld. With a passion for helping brands make a positive impact with video content, in 2019 George set up his own podcast 'The Big Chat' where he regularly interviews top brands such as Deliveroo and Depop on an array of topics from content creation to business strategy.

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

John Jones | Corporate and Forensic Partner | Beever and Struthers

John leads Beever and Struthers' Corporate Team, having been made a Partner in 1999. Beever and Struthers is an award-winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London, and currently rank in the Top 50 firms nationally and Top 10 firms in the North West. John is a local council member of Greater Manchester Chamber of Commerce and has been co-opted to the Partnership Steering Group of the Business Growth Hub. He was Chairman of Pro-Manchester from 2014 - 2015.

George Lee | Social Media Manager | Krispy Kreme UK and Ireland

George is Social Media Manager for Krispy Kreme UK and Ireland. Having joined in 2019, George is responsible for social media strategy, content, reporting and occasional taste tester. The day-to-day can vary in the world of social, but George’s guiding belief is that social should always connect brand, culture and community. All the while not taking himself too seriously, you may even see him appear in a Krispy Kreme TikTok or two…

Dylan McLaren | Founder | Content Merchants

Dylan has worked as a strategist, copywriter, attorney, creative director, and director. Working with some of the biggest brands in the world in dynamic digital campaigns. After many years in the legal and advertising industries, he founded Content Merchants. An anomaly agency helping global clients navigate digital landscapes through innovative content marketing solutions and strategies. Dylan believes that targeted, integrated, interactive, mobile communications are the future of branding and marketing around the world.

Lauren Millward | Communication & Engagement Lead | GMCA |

Lauren is Communication & Engagement Lead at Greater Manchester Combined Authority, showcasing the region’s digital ambitions through delivery of a Digital Blueprint for Greater Manchester. With over 15 years’ experience of public sector communication, specialising in digital transformation, Lauren is passionate about Greater Manchester’s digital sector, the opportunity digital can bring and the integral role communication must play in that. Previous roles have included time with local authority, civil service, and NHS.

LinkedIn profile

Anastasia Nicholl | Industry Lead, Technology and Gaming Partnerships | TikTok

Anastasia Nicholl is TikTok's Industry Lead for Technology and Gaming Partnerships where she leads the team that supports brands with their marketing and advertising campaigns on TikTok. In her role, Anastasia is responsible for delivering client success and driving revenue for TikTok, building a team that consults brands including Apple, Samsung and Microsoft on how to be successful on TikTok. Joining TikTok in October 2018 just a few months after the company was launched, Anastasia has had roles across CPG and Beauty before assuming her current position. Prior to TikTok she was Head of Client Services at Facebook and Linkedin Marketing Partner Driftrock, and was a Client Partner at Facebook for two years before that.

Tiago Perdigao | CEO | Fractal Mind

Bianca Spada | Global Senior Social Media Manager | Red Bull

I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Paul Sutton | Digital Marketing & Social Media Consultant

Paul has 20 years experience working in marketing communications and has been an independent consultant since 2014. He now works with organisations, agencies and individuals to devise and implement strategic digital campaigns and training programmes that meet defined business goals. Paul also runs the Digital Download podcast, is a commentator on the social media industry for the likes of the BBC News and ITV News, and won the CIPR Practitioner of the Year award in 2020.

LinkedIn profile

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