UniHomes shortlisted for Best Collaboration with an influencer at the UK Social Media Awards

A Post by UniHomes

We’re delighted to share that our UniHomes House Tours’ TikTok series with influencer Angry Ginge has been shortlisted for ‘Best Collaboration with an Influencer’ at the UK Social Media Awards 2025.

This category recognises those partnerships that have really made waves and left audiences asking for more, with a collaboration that just works…

Who we are

UniHomes is the market-leading student accommodation advertising platform and service provider.

Established in 2015 by our co-founders’ frustrations as both students and student lettings landlords, Phil, Brad and Luca recognised the complexity and complete lack of

transparency facing students needing homes and utilities. They also understood the challenges facing letting agents marketing to ever-evolving, tech-savvy students.

UniHomes uniquely solves these problems by simplifying market complexity in one straightforward platform. It connects students with its established and extensive

letting agent and operator networks, while adding its student utility bills package, which can be added to any student home, and presenting the student with one all-inclusive price.

Having helped hundreds of thousands of students find their perfect all-inclusive university ‘home from home’ and sort their utility bills, the platform now operates in all major university towns and cities across the UK.

UniHomes is revolutionising the UK student rental accommodation market to open the door to stress-free living.

Our campaign

At a time when students were focusing on exams, making Easter and summer plans, and needing to find and secure accommodation and sort their utility services for next year, we delivered our ‘UniHomes House Tours’ campaign to maximise brand reach and promote our all-inclusive student property marketplace and utilities package.

Harnessing the TikTok trend of house tours, we took it to the next level, amplifying its impact by collaborating with influencer Angry Ginge to produce a unique ‘behind-the-scenes’ look into student living, in what is now a ‘viral’ series. 

In a UniHomes branded taxi, Angry Ginge visited properties that were reflective of all types of student living arrangements and student groups, ‘rating and slating’ homes and giving them an official rating, focusing on different house themes: 

1. Fridge/Freezer & Food Offering 
2. Decor/Aesthetics 
3. ‘Party Potential’ 
4. General ‘Vibes’ 

This took the viewer on a journey of education and discovery, while seamlessly integrating with our brand and raising awareness of the benefits and advantages of our all-inclusive student utilities package. He even rated and slated our office!  

Why did this work

With the timing of the campaign, we utilised a trending theme on TikTok to deliver procrastination-worthy on-brand and on-message content.

Providing university students light-hearted relief at a time of stress, we found a clever and fun way to engage them, while subtly highlighting and championing our offering.

Taking inspiration from popular 90’s ‘MTV Cribs’ series, episodes were edited together and released weekly as an ongoing series, with short-form content spliced thereafter to maximise exposure and build anticipation for the full episode drop. 

The popularity of the campaign was such that we created a ‘miniseries’, recognising the value of the content and relevance to our audience. ‘Rate My Fridge’ spin-off episodes took viewers through fridge/freezer contents, highlighting how students shop on a budget alongside the rising cost of living.

As an up-and-coming influencer, Angry Ginge was the perfect collaboration for the campaign. An avid gamer, he tied in with a key USP of our utilities package, superfast broadband provision, while his following directly correlated with our target audience.

Known for his strong opinions and blunt sense of humour, he was the ideal choice for reviewing homes in a way that would engage and resonate with university students.

Overall, the campaign highlighted the value of influencer collaboration. They are authentic and natural content creators so yes, they may not stick to the brief, but they can present additional and sometimes much more value than expected.  

In this instance the ‘Rate My Fridge’ miniseries, as well as various spin off episodes featuring jelly cats, crocs and stanley cups. The plan for unplanned approach delivering super-relevant and on-trend content that all continues to add valuable engagement and awareness of the brand.   

Why the nomination matters

Our social media strategy is a core component of our student brand activation, with influencer campaigns amplifying reach we are thrilled with the impact and performance of this campaign, especially as we attracted thousands of students to our platform at a crucial time of year for us and our letting agent partners.

Therefore, to not only enter these awards but to be recognised for innovative content that attracts, informs, engages and retains audiences, alongside high-calibre entrants across all categories from a multitude of industries across the UK, is something we’re absolutely honoured and excited to share. 

We’re looking forward to joining our peers at the award ceremony in October.