Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.
All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.
2024 Winners
BEST USE OF X
Winner 2024
The Kitchen London & Heinz Tomato Ketchup
— Fridge vs. CupboardBEST USE OF FACEBOOK
Winner 2024
Cubaka & Avanti West Coast
— Driving ChangeBEST USE OF INSTAGRAM
Winner 2024
Shakespeare's Globe
— Shakespaw's Globe: Dogs in Ruffs!BEST USE OF YOUTUBE
Winner 2024
Itch Media & Canon Europe
— Launch content for RF 24-105mm F2.8L IS USM ZBEST USE OF SNAPCHAT
Winner 2024
Snap Inc. & Heineken
— Refreshing the cider category with Snapchat and StrongbowBEST USE OF TIKTOK
Winner 2024
Mind
— tackling the Gen Z mental health crisis on TikTokBEST USE OF LINKEDIN
Winner 2024
Cubaka & Virgin
— Secret SauceBEST AUDIENCE ENGAGEMENT CAMPAIGN
Winner 2024
Electrical Safety First
— Battery BreakdownBEST SOCIAL INFLUENCER CAMPAIGN
Winner 2024
Substance Global & Paramount Pictures UK
— Mean Girls (2024)Silver 2024
Disrupt Marketing & Wizz Air
— Let's Get LostBEST USE OF RESEARCH & EVALUATION
Winner 2024
Pexels
— Becoming photographers' number #1 fan on socialBEST USE OF SOCIAL MEDIA IN A CRISIS
Winner 2024
Mind
— Mental health is not your culture warMOST IMPACTFUL SOCIAL MEDIA INNOVATION
Winner 2024
UM Birmingham & Network Rail
— Triggering HopeBEST LOW BUDGET CAMPAIGN
Winner 2024
Domino's UK
— Chelsea Pizza CounterBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Winner 2024
VCCP & MGOMD & O2
— How O2 sponsored Love Island without giving fans the ickSilver 2024
Mitre Studios and Lifted Entertainment & ITV
— Jungle ClubBEST USE OF SOCIAL MEDIA FOR FINANCE
Winner 2024
Buddy Media & Aviva
— #MoveWithAvivaBEST USE OF SOCIAL MEDIA FOR RETAIL
Winner 2024
Coolr, OMD UK & Lidl
— 'Save Another Way...The Lidl Way'Silver 2024
Spark Foundry & ASDA
— Christmas 2023BEST USE OF SOCIAL MEDIA FOR FMCG
Winner 2024
Tangerine Communications
— Essity, Bodyform, Vaginas UncensoredBEST CHARITY / NOT FOR PROFIT CAMPAIGN
Winner 2024
Norwich City Football Club
— #YouAreNotAloneSilver 2024
Macmillan Cancer Support & Lovehoney
— We need to talk about sex and cancerBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Winner 2024
Motive Agency & Guide Dogs UK
— Empowering Independence through Social MediaBEST INTEGRATED CAMPAIGN
Sponsored by
Winner 2024
Waitrose & Partners
— New Lower PricesBEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Winner 2024
Buddy Media & Aviva
— #MoveWithAvivaBEST USE OF PAID SOCIAL
Winner 2024
Performics @ Starcom & Aldi
— The Golden Ticket to Christmas SuccessSilver 2024
Mindshare & KFC
— The reign of KFC fries: A Finger LickinÕ Social LaunchBEST USE OF AI IN SOCIAL MEDIA
Winner 2024
fAIth & VMO2
— Bubl GeneratorBEST SOCIAL MEDIA TOOL
Winner 2024
Campfire
— SparkMARK HANSON AWARD (RISING STAR)
Winner 2024
Naila Barrett
— Shakespeare's GlobeBEST IN-HOUSE TEAM
Winner 2024
Domino's UK
— In House Social TeamBEST IN-AGENCY TEAM
Winner 2024
Coolr Studios
BEST START-UP AGENCY
Winner 2024
Swift Media
BEST SMALL AGENCY
Winner 2024
Kitch
BEST LARGE AGENCY
Winner 2024
The Social Shepherd
Our Event Sponsors & Partners
Testimonials
"Participating in awards is a great way to acknowledge the dedication that goes into creating brilliant work. It’s not about winning, although that’s always a fabulous bonus. The real benefit lies in recognising the collective effort and success of our teams and partners. It’s incredibly motivating and builds a sense of pride in celebrating our achievements. Beyond this, it allows us to showcase our capability and commitment to continued innovation, which plays a key role in attracting future talent across the industry."
Tui
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.”
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners."
Alex Blomfield Motive Agency
"The Don’t Panic team have been a pleasure to work with: professional, responsive, and genuinely supportive throughout. These awards are incredibly valuable, not only because they recognise creativity and results, but because they provide an important platform to showcase best practice, celebrate innovation, and benchmark against some of the best in the industry. Being shortlisted has been a real highlight for our team, and I would highly recommend the experience to others."
Karen Smith, Regional Head of Marketing ACCA
AWARD CEREMONY COUNTDOWN
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