2024 Winners

Congratulations to our 2024 Winners

BEST USE OF X

Winner 2024

The Kitchen London & Heinz Tomato Ketchup

— Fridge vs. Cupboard

BEST USE OF FACEBOOK

Winner 2024

Cubaka & Avanti West Coast

— Driving Change

BEST USE OF INSTAGRAM

Winner 2024

Shakespeare's Globe

— Shakespaw's Globe: Dogs in Ruffs!

BEST USE OF YOUTUBE

Winner 2024

Itch Media & Canon Europe

— Launch content for RF 24-105mm F2.8L IS USM Z

BEST USE OF SNAPCHAT

Winner 2024

Snap Inc. & Heineken

— Refreshing the cider category with Snapchat and Strongbow

BEST USE OF TIKTOK

Winner 2024

Mind

— tackling the Gen Z mental health crisis on TikTok

BEST USE OF LINKEDIN

Winner 2024

Cubaka & Virgin

— Secret Sauce

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2024

Electrical Safety First

— Battery Breakdown

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2024

Substance Global & Paramount Pictures UK

— Mean Girls (2024)
Silver 2024

Disrupt Marketing & Wizz Air

— Let's Get Lost

BEST USE OF RESEARCH & EVALUATION

Winner 2024

Pexels

— Becoming photographers' number #1 fan on social

BEST USE OF SOCIAL MEDIA IN A CRISIS

Winner 2024

Mind

— Mental health is not your culture war

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Winner 2024

UM Birmingham & Network Rail

— Triggering Hope

BEST LOW BUDGET CAMPAIGN

Winner 2024

Domino's UK

— Chelsea Pizza Counter

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Winner 2024

VCCP & MGOMD & O2

— How O2 sponsored Love Island without giving fans the ick
Silver 2024

Mitre Studios and Lifted Entertainment & ITV

— Jungle Club

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2024

Buddy Media & Aviva

— #MoveWithAviva

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2024

Coolr, OMD UK & Lidl

— 'Save Another Way...The Lidl Way'
Silver 2024

Spark Foundry & ASDA

— Christmas 2023

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2024

Tangerine Communications

— Essity, Bodyform, Vaginas Uncensored

BEST CHARITY / NOT FOR PROFIT CAMPAIGN

Winner 2024

Norwich City Football Club

— #YouAreNotAlone
Silver 2024

Macmillan Cancer Support & Lovehoney

— We need to talk about sex and cancer

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2024

Motive Agency & Guide Dogs UK

— Empowering Independence through Social Media

BEST INTEGRATED CAMPAIGN

Sponsored by Pimento
Winner 2024

Waitrose & Partners

— New Lower Prices

BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN

Winner 2024

Buddy Media & Aviva

— #MoveWithAviva

BEST USE OF PAID SOCIAL

Winner 2024

Performics @ Starcom & Aldi

— The Golden Ticket to Christmas Success
Silver 2024

Mindshare & KFC

— The reign of KFC fries: A Finger LickinÕ Social Launch

BEST USE OF AI IN SOCIAL MEDIA

Winner 2024

fAIth & VMO2

— Bubl Generator

BEST SOCIAL MEDIA TOOL

Winner 2024

Campfire

— Spark

MARK HANSON AWARD (RISING STAR)

Winner 2024

Naila Barrett

— Shakespeare's Globe

BEST IN-HOUSE TEAM

Winner 2024

Domino's UK

— In House Social Team

BEST IN-AGENCY TEAM

Winner 2024

Coolr Studios

BEST START-UP AGENCY

Winner 2024

Swift Media

BEST SMALL AGENCY

Winner 2024

Kitch

BEST LARGE AGENCY

Winner 2024

The Social Shepherd

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

Our Event Sponsors & Partners

Pimento
Don\'t Panic
BOOST
THE LIGHTHOUSE SOCIAL
DIGITAL AGENCY NETWORK
Tribe Global
UTC Travel

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Testimonials

"Participating in awards is a great way to acknowledge the dedication that goes into creating brilliant work. It’s not about winning, although that’s always a fabulous bonus. The real benefit lies in recognising the collective effort and success of our teams and partners. It’s incredibly motivating and builds a sense of pride in celebrating our achievements. Beyond this, it allows us to showcase our capability and commitment to continued innovation, which plays a key role in attracting future talent across the industry."
Tui
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners." Alex Blomfield
Motive Agency
AWARD CEREMONY COUNTDOWN
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