Month: October 2022
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Safe Bets – How a sex education spoof got people using protection
‘We’re going to need more condoms’ As far as client emails go, that was a keeper. But how did a campaign about safer gambling lead to this response, as well as the award for Best Use of Social Media for Entertainment at the UK Social Media Awards 2022? The answer is: reframing. The campaign PlayOJO […]
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