News Article ————

Performics Shortlisted As Finalist For Best Social Media Tool Showcasing Their Strides Forward In Bespoke Technology Solutions

Author image Published by Leenesha Friend
Published Date 15.07.2022

Performics are extremely proud to have been shortlisted as a finalist in the Best Social Media Tool category for their bespoke ‘Social Intelligence’ tool at the UK Social Media Awards.  Knowing that the awards celebrate creativity and innovation within outstanding Social Media tools and campaigns makes us extremely proud.

Performance Marketing will always be at the forefront of marketing technology.  The platforms we operate on have become the largest tech companies in the world; the speed of change has meant that the more custom the solution, the more quickly it becomes outdated or replaced by a standard feature within the platform itself. Performics pivoted its focus to ‘Technology & Intelligence’ [T&I]. A mission to build modular, light-weight technology and solutions that bridge the gap between advertiser needs and the platforms.

With a singular aim of augmenting our talent with the technology they need, in its 3-year history Performics’ T&I has developed over 20 solutions that are in high circulation throughout our agency today.  With over 20 awards ranging from performance marketing, marketing technology, and even traditional media bodies; plus several finalist shortlists including the UK Digital Growth Awards and European Paid Media Awards, we have increased proprietary technology adoption across our clients by 65%.

In the UK Social Media Awards, Performics T&I have been nominated within the Social Technology of the Year category for our proprietary built technology – ‘’Social Intelligence’’ – a tool that allows you to gain a competitive understanding of the paid social landscape.  With the huge increase in expectations of performance measurement, competitor insights are more crucial yet more challenging to acquire than ever.  Social Intelligence provides a strong, reliable understanding of competitor social investment that can also be used for future planning and to give clients powerful insights.

This nomination is a huge achievement, and testament to the work of the team behind it.  With Performics’ Technology & Intelligence only established 3 years ago, this meant a lot of interactive and new ways of working throughout lockdown.  We are extremely proud that throughout this challenging period we managed to develop, test, use and roll-out 7 new solutions including Social Intelligence, with 5 more new product launches before the end of 2022.  We have continued to develop and grow from the most certified performance agency to an extremely close working, reshaped team with data analysts at the heart.

Share Facebook LinkedIn Twitter

Related News

Image: The Art of Award Entries: A Judge’s Guide The Art of Award Entries: A Judge’s Guide The opportunity to announce winners at the 2023 UK Social Media Awards was an amazing experience; the hours of reviewing entries and discussing with other judges were brought to life when you could see the anticipation in the room from nervous introductions on arrival through to the reactions when the winner’s name was announced. It […] Read More
Image: THE SOCIAL SHEPHERD WINS BEST LARGE SOCIAL MEDIA AGENCY IN THE UK THE SOCIAL SHEPHERD WINS BEST LARGE SOCIAL MEDIA AGENCY IN THE UK The Social Shepherd is a social media marketing agency based in Bath. The team is over the moon to have won not one but two awards at the UK Social Media Awards 2023. Zoe Stephenson, Co-Founder & Managing Director at The Social Shepherd, says: “We are so grateful to have received this award in recognition […] Read More
Image: Naturally Social shout about their UK Social Media Awards win Naturally Social shout about their UK Social Media Awards win Wow. We won at the 2023 UK Social Media Awards. In fact, we clinched the title of “Best Small Agency”! These awards are all about recognising outstanding achievements and innovations in the world of social media marketing. This win isn’t just a trophy; it’s a symbol of our unwavering commitment to excellence and our dedication to […] Read More