2024 Shortlist
Congratulations to our 2024 UK Social Media Awards finalists
BEST USE OF X
Fabric Social & Currys
Mindshare & KFC
— The reign of KFC fries: A Finger Lickin’ Social LaunchThe Kitchen London & Heinz Tomato Ketchup
— Fridge vs. CupboardWeber Shandwick, MRM Spain & DulcoLax
— Talking Sh*tBEST USE OF FACEBOOK
Cubaka & Avanti West Coast
— Driving ChangeFred. Olsen Cruise Lines
— Reaching the EnthusiastPeople's Postcode Lottery
— Millionaire StreetBEST USE OF INSTAGRAM
Carousel & People’s Postcode Lottery
— Linking Play & Purpose: Powering Charities with Millionaire StreetCherry Pick Talent & Playtika
— Solitaire Grand Harvest Glamorous GiveawaysFred. Olsen Cruise Lines
— Reaching the EnthusiastLibertine Burger
— ongoing campaign to boost Instagram following and engagementMike Wilkerson & London School of Economics and Political Science
— Global Politics series Instagram ReelsMindshare UK & Unilever
— Pot Noodle SlurpNatWest Group
— Going native with Team GBShakespeare’s Globe
— Shakespaw’s Globe: Dogs in Ruffs!Spin & Ann Summers
— Empowering Women on SocialBEST USE OF YOUTUBE
Itch Media & Canon Europe
— Launch content for RF 24-105mm F2.8L IS USM ZMinistry of Justice
— Served: Opening a Restaurant in a PrisonBEST USE OF SNAPCHAT
Havas Media Manchester & BBC
— Snapping Up Attention with Youth AudiencesSnap Inc. & Heineken
— Refreshing the cider category with Snapchat and StrongbowSpark Foundry & Brown Forman
— Create Your Own LabelBEST USE OF TIKTOK
Cherry Pick Talent & TikTok
— Honoring Black History Month with TikTok’s TrailblazersGrace Chapman & London School of Economics and Political Science
— LSE on TikTokHydrogen & Hydrogen
— Tiny Mic, Huge ResultsKitch & Goodwoof
— A Grand Celebration Of All Things DogMind
— tackling the Gen Z mental health crisis on TikTokMindshare UK & Unilever
— Dove #TurnYourBackMindshare UK & Unilever
— CleanTokPerformics @ Starcom & Samsung Global
— Galaxy Watch6 #HRZoneWorkoutSEEN Connects & Mars Wrigley
— Extra RefreshersSheerLuxe
— The Original Workplace Behind The ScenesThe Kitchen London
— Heinz TK TikTok FilterWaitrose & Partners
— Easter calls for the GOOD stuffBEST USE OF LINKEDIN
Cubaka & Virgin
— Secret SauceHurricane Media & AB InBEV
— Cheers to Diversity and InclusionITCH & M&G Investments
— Accidental Wes Anderson CampaignStrategiQ & Hemisphere Freight Services
— Creating a logistically brilliant social media campaignTCS UK & Europe Social Media Team
— London Marathon campaignWiser & King
— Amplifying the Kingdom on LinkedInBEST AUDIENCE ENGAGEMENT CAMPAIGN
Buddy Media & Aviva
— #MoveWithAvivaElectrical Safety First
— Battery BreakdownGood Morning Digital & Showtown
— ‘If you love Blackpool…’Gravity Global & Embraer
— Accelerate OpportunityHydrogen & AGS Airports
— Ready for Social Take-offVCCP & MGOMD & O2
— How O2 sponsored Love Island without giving fans the ickWeber Shandwick, MRM Spain & DulcoLax
— Talking Sh*tBEST SOCIAL INFLUENCER CAMPAIGN
Buddy Media & Aviva
— #MoveWithAvivaCampfire & Thayers
— Poreplay & Skincare SeductionCrystal Ski Holidays
— Winter The Wright WayDisrupt Marketing & Wizz Air
— Let's Get Losteight&four & Genesis (Hyundai)
— CoachHurricane & Bupa
— Dr Julie and Better Us. Better World.Hydrogen & Licensed to Charm
— Licensed to InfluenceMindshare & KFC
— The Bariyaki Burger Starring GK BarryMindshare UK & Unilever
— Dove #TurnYourBackSubstance Global & Paramount Pictures UK
— Mean Girls (2024)Sushi & Jollibee
— Bringing Joy to AJ ClementineYRS TRULY & Phoenix Labs
— Fae FarmBEST USE OF RESEARCH & EVALUATION
Pexels
— Becoming photographers’ number #1 fan on socialZenith UK & Three
— Life Needs A Bigger Social NetworkBEST USE OF SOCIAL MEDIA IN A CRISIS
Mind
— Mental health is not your culture warUM Birmingham & Network Rail
— Triggering HopeMOST IMPACTFUL SOCIAL MEDIA INNOVATION
Crystal Ski Holidays
— Winter The Wright Waydentsu & LinkedIn & VCCP
— Breaking the Mould: An innovative approach to Always On brand marketing on SocialLina Filippidi & London School of Economics and Political Science
— Students presenting LSE researchUM Birmingham & Network Rail
— Triggering HopeBEST LOW BUDGET CAMPAIGN
Domino’s UK
— Chelsea Pizza CounterNaturally Social & Wicked Weather Watch
— Empowering the Next GenerationOh So Social & Newlyn School of Art
— Year Long Online Landscape Course launchT&Pm & Hawkstone
— Christmas Advent Calendar GiveawayUniversity of Oxford
— Exploring OxfordBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Banijay UK
— Big Brother & Celebrity Big Brother UKCherry Pick Talent & Epic Games Store
— Dead Island 2 LaunchHavas Media Manchester & BBC
— Do you feel the power of the Gladiators?IJPR Media & Bad Wolf
— The Winter KingMitre Studios and Lifted Entertainment & ITV
— Jungle ClubSheerLuxe
— Brand Fandom, putting audience entertainment before the brand.VCCP & MGOMD & O2
— How O2 sponsored Love Island without giving fans the ickWilderness Agency & NOW
— Placing NOW at the centre of entertainment conversationYRS TRULY & CI Games
— Lords of the FallenBEST USE OF SOCIAL MEDIA FOR FINANCE
9 Months of Change
— How HSBC UK transformed social output and contributed to brand uplift and increased awarenessBuddy Media & Aviva
— #MoveWithAvivaBEST USE OF SOCIAL MEDIA FOR RETAIL
Coolr, OMD UK & Lidl
— ‘Save Another Way…The Lidl Way’Fabric Social & Currys
Mabo & Trade Radiators
— Pinterest-Powered Meta Funnel: Driving Traffic and Boosting Sales for Trade RadiatorsSpark Foundry & ASDA
— Christmas 2023BEST USE OF SOCIAL MEDIA FOR FMCG
Bray Leino & Barilla
— Winning Combination Boosts Sales 97%Eulogy & Staropramen
— StaroRamenSpark Foundry & Mondelez
— Toblerone Truffles LaunchTangerine Communications
— Essity, Bodyform, Vaginas UncensoredBEST CHARITY / NOT FOR PROFIT CAMPAIGN
Couch to Fitness & ilk agency
— The Cost of Living CampaignElectrical Safety First
— Battery BreakdownHome Marketing & Pure Innovations
— Building Brighter FuturesHydrogen & POWERful Women
— Empowering Her In EnergyMacmillan Cancer Support & Lovehoney
— We need to talk about sex and cancerMotive Agency & Guide Dogs UK
— From Childhood to AdulthoodNorwich City Football Club
— #YouAreNotAloneUICC & Spin
— Inviting the World to Close the Cancer Care GapBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Coolr, OMD & LidlGB
— Always-on TikTokFabric Social & Currys
Gravity Global & Embraer
— Accelerate OpportunityHouston & MSA Safety
— Safer, Smarter, ConnectedIreland Before You Die (IB4UD)
— A Decade of Social Media GrowthManchester City Council
— Bringing The Buzz To Social MediaMindshare & Farrow&Ball
— A handcrafted approach to PinterestMotive Agency & Guide Dogs UK
— Empowering Independence through Social MediaSocial Chameleon & BKT
— BKT StoriesSpin & Merrell
— Reaching New Social Peaks with SpinZenith UK & Three
— Life Needs A Bigger Social Network
Sponsored by
BEST INTEGRATED CAMPAIGN
Air Social & PK Education
— Inspiring Potential: Helen’s Place Inclusive Education CampaignCubaka & Avanti West Coast
— Driving ChangeElectrical Safety First
— Battery BreakdownGravity Global & EDGE Strategy
— Real. World. Change.Gravity Global & Embraer
— Accelerate OpportunityLittle Red Rooster & Smeg
— Making Life Easy with Smeg's Personal BlenderMischief & Three
— #TalkMoreThanFootballPhilip Morris International
— Rethink DisruptionR&T
— Brooklyn Brewery Summer of MusicVCCP & easyJet
— Get Out ThereWaitrose & Partners
— New Lower PricesYRS TRULY & ASUS
— Back to SchoolBEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Bray Leino & Barilla
— Winning Combination Boosts Sales 97%Buddy Media & Aviva
— #MoveWithAvivaHavas Media UK & Matalan
— Helping Matalan reconnect with its core audiencesBEST USE OF PAID SOCIAL
Arke Agency & Brighton Festival
— Artful Ad StrategiesBuddy Media & Zoeva
Coolr, OMD UK & Lidl
— ‘Save Another Way…The Lidl Way’Havas Media Manchester & BBC
— Doctor Who 60th Anniversary SpecialHydrogen & Visit Isle of Man
— Delivering 100 x more impressions than the populationLittle Dot Studios & Girls Day School Trust
— Spotlight FilmsMindshare & KFC
— The reign of KFC fries: A Finger Lickin’ Social LaunchPerformics @ Starcom & Aldi
— The Golden Ticket to Christmas SuccessSpin & Magnet Kitchen
— Driving kitchen renovations with paid social innovationStrategiQ & Body Talk
— Communicating the value of a strategic paid media approachThe Frankie Shop & Vervaunt
Whalar & Versuni
— Philips Black Friday TikTok Live GiveawayBEST USE OF AI IN SOCIAL MEDIA
fAIth & VMO2
— Bubl GeneratorWaitrose & Partners
— New Lower PricesBEST SOCIAL MEDIA TOOL
Campfire
— Sparkeight&four & Genesis (Hyundai)
— CoachHootsuite & The Gym Group
— Hootsuite’s Social Media Performance EngineMARK HANSON AWARD (RISING STAR)
Abby Reilly
— Wilderness AgencyChloe Bullard
— Fred. Olsen Cruise LinesLauren Grubb
— StrategiQMatt d'Henin
— Little Dot StudiosMollie Lyons
— Wilderness AgencyNaila Barrett
— Shakespeare's GlobeBEST IN-HOUSE TEAM
Domino’s UK
— In House Social TeamPhilip Morris International
TCS UK & Europe Social Media Team
Team Waitrose
BEST IN-AGENCY TEAM
Brands2Life
Coolr Studios
Mindshare UK
Social Chameleon
VCCP Creator Team
Whalar
— Media Solutions TeamBEST START-UP AGENCY
BEST SMALL AGENCY
BEST LARGE AGENCY
Battenhall
Buddy Media Group
Coolr
Social Chameleon
Tangerine Communications
The Social Shepherd
Vervaunt
Whalar
Our Event Sponsors & Partners
Testimonials
"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you."
Olivia Messina Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.”
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
Award Ceremony
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