Judges’ Top Tips

Take a look at our Judges’ top tips on what they look for in a winning entry:

Melissa Conibear, FleishmanHillard

  1. Demonstrate the innovative use of channels – I am particularly interested in creative ways to use channel functionality. For me it is not about the budget or being first to platform  
  2. Make the impact clear – beyond the metrics what impact did the campaign have both for the company and audiences
  3. Why is it unique– I want to easily see why this campaign should be considered over the many other submitted and understand the social first approach taken  

Matthew Tasker, United Utilities

  1. A clearly defined purpose for your activity – what have you set out to achieve?
  2. A creative approach that’s worked hard to consider your intended audience
  3. Clear evidence that you’ve achieved what you set out to do with meaningful success metrics