2025 Winners

Congratulations to all of our 2025 UK Social Media Awards Winners

WINNER ASSETS

JUDGE COMMENTS

BEST USE OF FACEBOOK

Winner 2025

DesignMyNight

— DESIGNMYNIGHT

BEST USE OF INSTAGRAM

Winner 2025

Autotrader UK and Collective Studios

— The Autotrader Car Hunt

BEST USE OF YOUTUBE

Winner 2025

Banijay UK

— Would I Lie To You? YouTube Channel

BEST USE OF SNAPCHAT

Winner 2025

Performics @ Starcom & Invisalign

— Biting into Teen Markets with Snap-Story Brilliance

BEST USE OF TIKTOK

Winner 2025

Currys, iSite TV, and Fabric Social

— It’s a brat Summer at Currys with offers that hit different AF

BEST USE OF LINKEDIN

Winner 2025

SAY Communications & i-PRO

— Increasing Awareness and LinkedIn Connections for a New Security Brand
Silver 2025

ACCA with Blackbridge Communications

— A World Without Accountants

BEST AUDIENCE ENGAGEMENT CAMPAIGN

Winner 2025

VCCP & Virgin Media O2

— Daisy vs Scammers

BEST SOCIAL INFLUENCER CAMPAIGN

Winner 2025

HelloFranses! & Pop Mart

— From Pop Mart to Pop Culture via Labubus

BEST COLLABORATION WITH A CONTENT CREATOR

Winner 2025

Banijay UK

— Celebrity Big Brother 2025 Animals Campaign

BEST COLLABORATION WITH AN INFLUENCER

Winner 2025

Richard Sales & Scrub Daddy UK

— The Sponge That Broke the Internet

BEST USE OF RESEARCH & EVALUATION

Winner 2025

TUI Brand Social Team

— TUI Brand Christmas Elves Campaign:working with Leo Burnett & Meta

BEST USE OF SOCIAL MEDIA IN A CRISIS

Winner 2025

VCCP & Virgin Media O2

— Daisy vs Scammers

MOST IMPACTFUL SOCIAL MEDIA INNOVATION

Winner 2025

Autotrader UK and Collective Studios

— The Autotrader Car Hunt

MOST INNOVATIVE SOCIAL MEDIA CAMPAIGN

Winner 2025

Hearts & Science UK and Allwyn

— Olympic Moments
Silver 2025

VCCP & Virgin Media O2

— Daisy vs Scammers

BEST LOW BUDGET CAMPAIGN

Winner 2025

The Handy Marketing Company

— Domestic Abuse Education

BEST USE OF UGC

Winner 2025

Autotrader UK and Collective Studios

— The Autotrader Car Hunt

BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT

Winner 2025

Mitre Studios & Ant & Dec

— Jungle Club

BEST USE OF SOCIAL MEDIA FOR FINANCE

Winner 2025

The ABI, PLSA and Third City on behalf of the pensions industry

— Face Forward

BEST USE OF SOCIAL MEDIA FOR RETAIL

Winner 2025

HelloFranses! & Pop Mart

— From Pop Mart to Pop Culture via Labubus
Silver 2025

Currys, iSite TV, and Fabric Social

— How Currys became all everyone was talking about

BEST USE OF SOCIAL MEDIA FOR FMCG

Winner 2025

Favola & Organix

— Lil’ Ballers for TikTok

BEST USE OF SOCIAL MEDIA FOR FASHION

Winner 2025

HelloFranses! & Pop Mart

— From Pop Mart to Pop Culture via Labubus

BEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY

Winner 2025

The Good Influence & Willpowders

— ‘Getting High On Life'
Silver 2025

Coolr and Bupa

— Need a Lift?

BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM

Winner 2025

Carousel & Buxton Crescent

— Reinvigorating spa stay bookings for Buxton Crescent

BEST USE OF SOCIAL MEDIA FOR FOOD & DRINK

Winner 2025

Billion Dollar Boy & Old Mout Cider

— Moutopia Unbottled

BEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS

Winner 2025

The LTA, Little Dot Sport

— The LTA: Serving up a summer of tennis

BEST USE OF SOCIAL MEDIA FOR HOME & GARDEN

Winner 2025

Which?

— 5 things I would never do as an X expert

BEST CHARITY / NOT-FOR-PROFIT CAMPAIGN

Winner 2025

National Deaf Children's Society

— A Message to Younger Me

BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA

Winner 2025

saintnicks & Ascot Racecourse

— Elegance at Play on Social Media
Silver 2025

The Good Influence & Willpowders

— ‘Getting High On Life'

BEST INTEGRATED CAMPAIGN

Winner 2025

Droga5 London & Plusnet

— Cosy January Deals
Silver 2025

saintnicks & Ascot Racecourse

— Capturing the magic of Royal Ascot

BEST REAL TIME RESPONSE CAMPAIGN

Winner 2025

Dove & Mindshare UK

— #Faceof10
Silver 2025

Electrical Safety First

— The Traitors

BEST USE OF PAID SOCIAL

Winner 2025

Fabric Social & Ocado

— Buy Women Built (IWD 2025)
Silver 2025

Hearts & Science UK and Allwyn

— Olympic Moments

BEST USE OF AI IN SOCIAL MEDIA

Winner 2025

Naturally Social & Wiltshire Police

— #EndExploitation
Silver 2025

Waitrose & Partners

— Weather Reactive Summer Campaign

EMERGING TALENT AWARD

Winner 2025

Annabelle Heaven-Ince

— Scrub Daddy UK

BEST IN-HOUSE TEAM

Winner 2025

Space NK Social Media Team Powerhouse

Silver 2025

Transport for London (TfL) Social Media Team

BEST IN-AGENCY TEAM

Winner 2025

Little Dot Sport

BEST SMALL AGENCY

Winner 2025

Purple Goat Agency

BEST LARGE AGENCY

Winner 2025

Fabric Social

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

Our Event Sponsors & Partners

Pimento
Don\'t Panic
BOOST
THE LIGHTHOUSE SOCIAL
DIGITAL AGENCY NETWORK
Tribe Global
UTC Travel

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Testimonials

"Participating in awards is a great way to acknowledge the dedication that goes into creating brilliant work. It’s not about winning, although that’s always a fabulous bonus. The real benefit lies in recognising the collective effort and success of our teams and partners. It’s incredibly motivating and builds a sense of pride in celebrating our achievements. Beyond this, it allows us to showcase our capability and commitment to continued innovation, which plays a key role in attracting future talent across the industry."
Tui
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners." Alex Blomfield
Motive Agency
"The Don’t Panic team have been a pleasure to work with: professional, responsive, and genuinely supportive throughout. These awards are incredibly valuable, not only because they recognise creativity and results, but because they provide an important platform to showcase best practice, celebrate innovation, and benchmark against some of the best in the industry. Being shortlisted has been a real highlight for our team, and I would highly recommend the experience to others." Karen Smith, Regional Head of Marketing
ACCA
AWARD CEREMONY COUNTDOWN
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