Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.
All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.
2025 Winners
BEST USE OF FACEBOOK
Winner 2025
DesignMyNight
— DESIGNMYNIGHTBEST USE OF INSTAGRAM
Winner 2025
Autotrader UK and Collective Studios
— The Autotrader Car HuntBEST USE OF YOUTUBE
Winner 2025
Banijay UK
— Would I Lie To You? YouTube ChannelBEST USE OF SNAPCHAT
Winner 2025
Performics @ Starcom & Invisalign
— Biting into Teen Markets with Snap-Story BrillianceBEST USE OF TIKTOK
Winner 2025
Currys, iSite TV, and Fabric Social
— It’s a brat Summer at Currys with offers that hit different AFBEST USE OF LINKEDIN
Winner 2025
SAY Communications & i-PRO
— Increasing Awareness and LinkedIn Connections for a New Security BrandSilver 2025
ACCA with Blackbridge Communications
— A World Without AccountantsBEST AUDIENCE ENGAGEMENT CAMPAIGN
Winner 2025
VCCP & Virgin Media O2
— Daisy vs ScammersBEST SOCIAL INFLUENCER CAMPAIGN
Sponsored by
Winner 2025
HelloFranses! & Pop Mart
— From Pop Mart to Pop Culture via LabubusBEST COLLABORATION WITH A CONTENT CREATOR
Winner 2025
Banijay UK
— Celebrity Big Brother 2025 Animals CampaignBEST COLLABORATION WITH AN INFLUENCER
Winner 2025
Richard Sales & Scrub Daddy UK
— The Sponge That Broke the InternetBEST USE OF RESEARCH & EVALUATION
Winner 2025
TUI Brand Social Team
— TUI Brand Christmas Elves Campaign:working with Leo Burnett & MetaBEST USE OF SOCIAL MEDIA IN A CRISIS
Winner 2025
VCCP & Virgin Media O2
— Daisy vs ScammersMOST IMPACTFUL SOCIAL MEDIA INNOVATION
Winner 2025
Autotrader UK and Collective Studios
— The Autotrader Car HuntMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
Winner 2025
Hearts & Science UK and Allwyn
— Olympic MomentsSilver 2025
VCCP & Virgin Media O2
— Daisy vs ScammersBEST LOW BUDGET CAMPAIGN
Winner 2025
The Handy Marketing Company
— Domestic Abuse EducationBEST USE OF UGC
Winner 2025
Autotrader UK and Collective Studios
— The Autotrader Car HuntBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Winner 2025
Mitre Studios & Ant & Dec
— Jungle ClubBEST USE OF SOCIAL MEDIA FOR FINANCE
Winner 2025
The ABI, PLSA and Third City on behalf of the pensions industry
— Face ForwardBEST USE OF SOCIAL MEDIA FOR RETAIL
Winner 2025
HelloFranses! & Pop Mart
— From Pop Mart to Pop Culture via LabubusSilver 2025
Currys, iSite TV, and Fabric Social
— How Currys became all everyone was talking aboutBEST USE OF SOCIAL MEDIA FOR FMCG
Winner 2025
Favola & Organix
— Lil’ Ballers for TikTokBEST USE OF SOCIAL MEDIA FOR FASHION
Winner 2025
HelloFranses! & Pop Mart
— From Pop Mart to Pop Culture via LabubusBEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY
Winner 2025
The Good Influence & Willpowders
— ‘Getting High On Life'Silver 2025
Coolr and Bupa
— Need a Lift?BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM
Sponsored by
Winner 2025
Carousel & Buxton Crescent
— Reinvigorating spa stay bookings for Buxton CrescentBEST USE OF SOCIAL MEDIA FOR FOOD & DRINK
Winner 2025
Billion Dollar Boy & Old Mout Cider
— Moutopia UnbottledBEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS
Winner 2025
The LTA, Little Dot Sport
— The LTA: Serving up a summer of tennisBEST USE OF SOCIAL MEDIA FOR HOME & GARDEN
Winner 2025
Which?
— 5 things I would never do as an X expertBEST CHARITY / NOT-FOR-PROFIT CAMPAIGN
Winner 2025
National Deaf Children's Society
— A Message to Younger MeBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Winner 2025
saintnicks & Ascot Racecourse
— Elegance at Play on Social MediaSilver 2025
The Good Influence & Willpowders
— ‘Getting High On Life'BEST INTEGRATED CAMPAIGN
Winner 2025
Droga5 London & Plusnet
— Cosy January DealsSilver 2025
saintnicks & Ascot Racecourse
— Capturing the magic of Royal AscotBEST REAL TIME RESPONSE CAMPAIGN
Winner 2025
Dove & Mindshare UK
— #Faceof10Silver 2025
Electrical Safety First
— The TraitorsBEST USE OF PAID SOCIAL
Winner 2025
Fabric Social & Ocado
— Buy Women Built (IWD 2025)Silver 2025
Hearts & Science UK and Allwyn
— Olympic MomentsBEST USE OF AI IN SOCIAL MEDIA
Winner 2025
Naturally Social & Wiltshire Police
— #EndExploitationSilver 2025
Waitrose & Partners
— Weather Reactive Summer CampaignEMERGING TALENT AWARD
Winner 2025
Annabelle Heaven-Ince
— Scrub Daddy UKBEST IN-HOUSE TEAM
Winner 2025
Space NK Social Media Team Powerhouse
Silver 2025
Transport for London (TfL) Social Media Team
BEST IN-AGENCY TEAM
Winner 2025
Little Dot Sport
BEST SMALL AGENCY
Winner 2025
Purple Goat Agency
BEST LARGE AGENCY
Winner 2025
Fabric Social
Our Event Sponsors & Partners
Testimonials
"Participating in awards is a great way to acknowledge the dedication that goes into creating brilliant work. It’s not about winning, although that’s always a fabulous bonus. The real benefit lies in recognising the collective effort and success of our teams and partners. It’s incredibly motivating and builds a sense of pride in celebrating our achievements. Beyond this, it allows us to showcase our capability and commitment to continued innovation, which plays a key role in attracting future talent across the industry."
Tui
"We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next."
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high-quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Social Media Awards, both in paid social and as an agency, after a period of challenge and change, is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners."
Alex Blomfield Motive Agency
"The Don’t Panic team have been a pleasure to work with: professional, responsive, and genuinely supportive throughout. These awards are incredibly valuable, not only because they recognise creativity and results, but because they provide an important platform to showcase best practice, celebrate innovation, and benchmark against some of the best in the industry. Being shortlisted has been a real highlight for our team, and I would highly recommend the experience to others."
Karen Smith, Regional Head of Marketing ACCA