Categories

Please see the following descriptions for more information on each category.

For more information on how to enter, hints and tips and entry fees, please click here.

Don’t forget to take a look at the new categories for 2024 below.

CAMPAIGN AWARDS

In each of the sector-based categories, we’ll be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Quality content campaigns can drive real results, engagement, and sales. Judges are looking to recognise and reward an exemplary social media strategy which will include identifying the target audience, defining objectives, establishing appropriate creative, implementation and distribution, selection of channels, effective delivery and monitoring and evaluation of results.

BEST USE OF X
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If your campaign tweets were twerrific, your imagery twansformative and your hashtags twemendous then you have seen increases in brand awareness and ROI. Judges are looking for campaigns that have utilised everything twitter has to offer to ensure success.
BEST USE OF FACEBOOK
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We can’t underestimate the power of Facebook so whether you used Facebook to launch or sell, inform or entertain, serve or defend, motivate or campaign if it was a huge success our Judges want to know about it.
BEST USE OF INSTAGRAM
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A picture (or video) is worth a thousand words and Instagram knows it. If you used Instagram to launch or sell, inform or entertain, serve or defend, motivate or campaign the judges want to hear your story!
BEST USE OF YOUTUBE
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This award is for original, engaging content that rocked the YouTube world and your audience engagement. Judges want to see campaigns with clear objectives, clever implementation of the platform and results that can be specifically attributed to your work.
BEST USE OF SNAPCHAT
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If Snapchatters have ‘discovered’ your content through casual, authentic, fun social our judges want to know. It doesn’t matter whether you used Snapchat to launch or sell, inform or entertain, serve or defend, motivate or campaign – we want to celebrate your success.
BEST USE OF TIKTOK
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TIKTOK has hit the headlines globally this year and so have you. If you have danced (or not danced, just posted) your way to success via the platform then our Judges want to celebrate your achievements.
BEST USE OF LINKEDIN
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Meaningful connections; perfect for conversations. LinkedIn can support business to launch or sell, inform or entertain, serve or defend, motivate or campaign. Judges are looking for LinkedIn media that has added real value.
BEST AUDIENCE ENGAGEMENT CAMPAIGN
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Were you the talk of the social streams? Judges are looking to recognise the best use of social media to develop, manage and engage online audiences and achieve ROI.
BEST SOCIAL INFLUENCER CAMPAIGN
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Social Influencers can be great for the goods and brands. Judges are looking for successful use of Social Influencers either to drive awareness, launch a brand or increase sales. Who worked for you?
BEST USE OF RESEARCH & EVALUATION
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They say knowing is everything, but understanding is important too. Judges are looking to celebrate the best use of social media channels to research and evaluate and/or the best use of research and evaluation to inform a social media campaign.
BEST USE OF SOCIAL MEDIA IN A CRISIS
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When a crisis hits, customers need businesses to respond in their interests. Judges are looking for social media campaigns that have navigated customers and clients through tough economic/political/social times and provided flexibility in a crisis but also have a clear plan for audience engagement and peace of mind, business credibility and accuracy in delivery.
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
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Judges are looking for something ‘NEW’. It might be a new channel, it might be a new way to use, it might be a new way to view. This award is for the innovations of the year.
BEST LOW BUDGET CAMPAIGN
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Social media on a shoestring! Judges are looking for campaigns that achieved the greatest results for the minimal outlay (maximum overall campaign budget of £10k, including agency fees and media spend).
BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
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Social Media is an essential part of promotion, distribution and consumption of movies, music, gaming and more. Judges are looking to reward and recognise campaigns that have instilled excitement, inspired chatter and infused engagement in entertainment.
BEST USE OF SOCIAL MEDIA FOR FINANCE
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Keeping compliant teams’ happy challenges Social Media in finance, but it doesn’t stop the creativity and innovation. This award is celebrating Finance Social Media that both breaks and abides by the rules.
BEST USE OF SOCIAL MEDIA FOR RETAIL
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This is an award for retail and retail vertical. Judges are looking for Retail Social Media that is building social following, increasing brand awareness, inspiring customer engagement and action and increasing sales.
BEST USE OF SOCIAL MEDIA FOR FMCG
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Whether you have used social media to develop loyalty, infiltrate new markets or expand brand awareness, if your success demonstrates an impact on ROI then you could take home the Best Use of Social Media for FMCG – the perfect reward for your efforts this year.
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
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Resources may be tighter than most, but your innovation, talent and tenacity are attracting increased donations, registrations and memberships through social media communications locally or globally. This award is available for a standalone activity or an element of a wider media or communications strategy.
BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
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Judges are looking for business growth directly attributed to social media. This award recognises genuinely strategic social media campaigns where social media has been used to bridge the gap between where a business was and where it wanted to be.
BEST INTEGRATED CAMPAIGN
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It might be a small part, but despite this it had enormous impact on the big picture. An award to recognise an outstanding piece of social media work that was integral in the success of a wider campaign.
BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
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No time to waste, it’s time to win. Judges are looking for a Direct Response campaign that forced action from consumers – they want to see measurable success related to a specific piece of marketing.
BEST USE OF PAID SOCIAL
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Judges are looking to recognise an outstanding paid social campaign that was worth every penny because it delivered exceptional results against a defined objective and KPI –awareness, reach, engagement and ROI.
NEW TO 2024: BEST USE OF AI IN SOCIAL MEDIA
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This category recognises excellence in harnessing artificial intelligence to drive innovation, engagement, and impact within the dynamic landscape of social media platforms. Judges will be looking for projects that showcase a tangible and measurable impact on audience reach, interaction, and overall campaign success.

SOCIAL MEDIA TOOL AWARD

The judges will be looking for a clear description of an outstanding social media tool, with an indication of budget. Judges will be looking for new features/tools added in the last 12 months.

BEST SOCIAL MEDIA TOOL
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Without third-party technology, social media creation would not be the high performer it is today. This award recognises and celebrates the best piece of third-party technology created to enhance or improve social media performance, paid or organic.

AGENCY, TEAM & INDIVIDUAL AWARDS

The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training in these team and agency awards. Innovative approaches to development, delivery or cost-saving will also be scored highly. The overall quality of campaigns, apps or websites delivered on behalf of clients will also be considered.

MARK HANSON AWARD (RISING STAR)
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An award in honour of our colleague Mark Hanson to recognise the brightest and most promising social media communicator. Nominees must be under the age of 30 at the time of the award celebration.
BEST IN-HOUSE TEAM
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In-House teams consistently demonstrate great understanding of brand and know how to use social media innovatively to engage, entertain and call to action new and returning clientele. If your in-house team is key to the success of your business, then recognise them with a nomination for this award.
BEST IN-AGENCY TEAM
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Whether you work in SEO, Media, PR or Advertising you know social media and how to get the best results. Judges are looking for the best In-Agency team, one that consistently delivers ROI.
BEST START-UP AGENCY
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
BEST SMALL AGENCY
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Small is beautiful! Judges are looking for the Best Small Agency (10 employees or less) who show consistently great understanding and use of social media.
BEST LARGE AGENCY
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Judges are looking for the Best Large Agency (11 plus employees). A team that works together cohesively to achieve great results for their customers on social media platforms. Agencies can work locally, nationally or internationally – this award is about ROI and success.

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Testimonials

"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you." Olivia Messina
Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.” Zoe Stephenson, Co-Founder & Managing Director
The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
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