The Donkey Sanctuary
“Our innovative event, ‘Sanctuary From Your Sofa’, has scooped the award for Best Audience Engagement Campaign at the prestigious 2020 UK Social Media Awards.
The feel good event offered audiences the chance to get their ‘donkey fix’ and experience our tranquil environment, providing a break from anxiety and uncertainty caused by the lockdown.”
Reflecting on the news, Cheryl Martin, Director of Brand & Communications, said: “We were up against some big hitting brands and agencies across the three categories, including Samsung and the NHS England COVID-19 campaign: ‘Stay Home, Protect the NHS, Save Lives’. So, for us to have won is incredible and we couldn’t be more proud.”