Published by Sue Johns-Chapman
Published Date 06.10.2026 
Edson Evers x Bostik celebrate another successful social media campaign with a UK Social Media Awards nomination
The team at Edson Evers is thrilled to announce we’ve been shortlisted for a UK Social Media Award in the ‘Best long-term strategic use of social media’ category on behalf of our client, Bostik UK.
We are an award-winning full-service agency in Staffordshire, providing PR, social media and digital services to support businesses across the UK and beyond.
We all know social media is a hugely competitive landscape. Recent statistics show how 89% of UK adults that use the internet also use social media1, so cutting through the noise is no small feat.
So, when we were approached back in 2019 by our long-term client, Bostik, to increase market positioning for its iconic adhesive tack, Blu Tack®, we knew we needed to create something extra special.
Introducing #BluHacks
After working with the Bostik team for many years prior, our team of content and marketing specialists understood the business’s long-term goals.
So, when they wanted to increase the product’s market position, we needed to raise awareness of the versatility of Blu Tack® in an interesting and engaging way.
And that’s when #BluHacks was born – a campaign designed to offer Blu Tack® as a solution to thousands of little life hacks designed to make life just that bit easier. Everyone has a pack of Blu Tack® lying around at home, so we wanted to inspire Brits on the uses they may never have thought of before.
After years of running the campaign, we had a strong bank of #BluHacks, but for 2025, we required a change in strategy to boost results even further. We had a plan – run the campaign throughout the year, focusing on seasonal content to keep users engaged all year.
From UGC-style reels and carousels to the launch of activity on TikTok, paired with SEO-focused blogs that achieved nearly 50,000 clicks, this new strategy was clearly working.
What the campaign achieved
And the results speak for themselves. The 2025 campaign achieved an outstanding 68 million impressions following our change in strategy – compared to the 2024 campaign, this was an increase of a staggering 200%!
Paired with our incredible results, Blu Tack® and #BluHacks have also achieved fantastic results outside of social media. From mentions on television shows such as Taskmaster and The Chase, alongside a feature on Paralympian’s Ellen Keane’s Instagram, where she shared her very own #BluHacks for making furniture, the campaign has certainly helped put Blu Tack® back on the map!
What this nomination means to the team
Following the campaign’s ongoing success, we continue to work with the Bostik team to share the thousands of #BluHacks contributed across social media and beyond.
Since the campaign launched in 2019, market share has increased by 16 percentage points2; #BluHacks has not only encouraged engagement and built a strong community but also benefitted the wider business.
Grant Bostock, Communications Manager at Bostik, said of the campaign:
“#BluHacks has become an integral part of our social strategy. We’ve trusted Edson Evers from the start to support our aim to grow market share and maintain market longevity, always exceeding our impressions and video views KPIs.”
At Edson Evers, it’s been fantastic to see the achievements of #BluHacks over the years. We’ve grown the campaign from a single idea to a fully-fledged campaign supported by celebrities, on television and, most importantly, by the shoppers who continue to reach for Blu Tack®.
Lizzie Craddock, Group Account Director at Edson Evers, shared her excitement about the recent accolade:
“We’re thrilled to hear the news of this nomination for the iconic #BluHacks campaign. Seeing the campaign grow each year has been a testament to the team’s hard work, social media expertise and ongoing creativity.
“From mentions on Taskmaster and even an answer to a question on ITV’s The Chase, Blu Tack® and the #BluHacks campaign have gone from a small social media idea to something so much more.
“I can’t wait to see where we can take it next!”
Explore the Bostik social media channels and see what the team is doing for #BluHacks today on Instagram, Facebook and TikTok.
Website: https://edsonevers.com/
LinkedIn: https://www.linkedin.com/company/edsonevers/
1UK Social Media Statistics, Whito 2026
2GfK – Insights in Adhesives – Office Adhesives – FY2025
