Blue Frontier Attains Double Shortlist Achievement at UK Social Media Awards

Blue Frontier Attains Double Shortlist Achievement at UK Social Media Awards

We’re delighted to share that Blue Frontier has been shortlisted in not one, but two categories at the 2025 UK Social Media Awards! We’re up for Best Use of Instagram and Best Long-Term Strategic Use of Social Media for our work with Lutosa and British Cables Company (BCC). 

Read on to discover how we helped these brands drive success across their social media with creative content and data-led strategies.

Our Work with Lutosa

Our recognition in the Best Use of Instagram category is for our shared collaboration and ongoing work with Lutosa. Lutosa is a trusted supplier of premium chilled and frozen potato products, serving restaurants, pub groups, independent caterers, and foodservice professionals throughout the UK and across the globe.

We were approached by Lutosa’s marketing team in 2024 as they were looking for specialist social media support to help manage and grow their UK Instagram account. Fast forward to early 2025, and our team joined the brand at a leading industry expo to capture footage of real chefs trying Lutosa products in the style of fun interviews and quick-fire questions.  

This content formed the basis for a series of creative reels that balanced light-hearted fun with authentic product information, as shown in our recently launched ‘For the Chefs Who Know Quality’ campaign.

The result? Lutosa’s UK Instagram account saw the following successes: 

• 53% audience growth in three months.
• Over 36,000 views generated in one consecutive month from 10 videos. 
• An average engagement rate of 3.8% – up 25% from the previous period. 

This project showcases the importance and effectiveness of using social-native video in social media strategies, whether that’s for B2B or B2C.  

Upon the news, Laurent Strubbe, Area Marketing Manager at Lutosa said: 

“Working with Blue Frontier is a real good opportunity for Lutosa as we want to increase our presence on social media and reach more potential customer but also end users like chefs using our product. We had a very interesting 1st couple of months working together with good performances that point to a bright future for our Instagram page.”

Our Work with British Cables Company

Our second shortlisted category is Best Long-Term Strategic Use of Social Media for our work with BCC. With 129 years of history, BCC is a leading cable manufacturer that is trusted by National Rail and many of the UK’s foremost telecommunications and utilities providers. 

In early 2023, we were selected by BCC as their chosen digital marketing partner to deliver strategies to modernise their digital social media presence. BCC had previously used traditional marketing and sales strategies, while our work marked a step forward for the brand in our mission to make cables current. 

We looked at implementing organic and paid marketing strategies to aid business growth. Across our two-and-a-half-year partnership, we have helped to grow their LinkedIn following and engagement, and have launched a brand TikTok to more directly reach end-user audiences of electricians, installers, and wholesalers. This TikTok account has achieved several viral videos, helping to gain more followers than their pre-established LinkedIn account.   

We also captured social-first images and video at two dedicated content days in their factory in Manchester to provide further insight into how cables are made. Leveraging a modern TikTok strategy has allowed the brand to stand out with content that informs and engages. This ranges from videos about cable manufacturing to factory ASMR. 

This has resulted in: 

• Monthly audience growth rates averaging 5% on LinkedIn and 15% on TikTok.
• Over 200,000 organic impressions on TikTok and almost 100,000 on LinkedIn. 
• 950+ new website visits generated by paid LinkedIn advertising campaign. 
• Increased demand in B2C markets.

Overall, LinkedIn and TikTok have seen stable long-term growth, which has resulted in a successful and varied online presence for BCC. While business decision makers are targeted via LinkedIn, TikTok has been paramount to community building and appealing to new audiences. 

Reflecting on the partnership, Nick Bowman, Director Strategic Accounts at BCC, said: 

“After carefully selecting a professional marketing team, our choice of Blue Frontier exceeded expectations. They have consistently demonstrated dedication, motivation, and a keen creative edge, innovating strategies to increase brand visibility and boost sales.”

Why This Recognition Matters

Recognition of this scale evidences our commitment to transforming and innovating the social media presence of our clients.  

At Blue Frontier, we offer one of the most comprehensive ranges of digital services of any agency in the UK. With a full team of social media experts, our leading services encompass consultancy and strategy, social media management, and campaign planning. 

Chloe Lindsey, one of our dedicated Social Media Specialists, worked on both projects and is passionate about audience-led, social native content that drives success. 

Upon the news, Chloe said: 

“Being shortlisted for two UK Social Media Awards honestly means the world to me. It’s a huge moment of pride to see the work and strategy that goes into every piece of content recognised on this level. To stand alongside such big names is incredibly validating, and it gives me real confidence in what I do. I’m so excited to keep building on this momentum and continuing to do work that gets people engaged with our clients.”

Our Next Steps

At Blue Frontier, we’re always staying one step ahead of the evolving social media landscape. We’re keen to embrace new trends and features to ensure that we’re empowering our clients with strategies that better inform, capture, and engage audiences far and wide. It’s about storytelling and understanding what users want to see.  

Discover how we help brands power up their social media by visiting our website and following us on LinkedIn, Instagram, and Facebook.  

We’d like to once again thank the UK Social Media Awards for this recognition, as well as British Cables Company and Lutosa for their collaborative and forward-thinking spirit on these projects.