2025 Shortlist
Congratulations to our 2025 Finalists
BEST USE OF FACEBOOK
DESIGNMYNIGHT
Performics @ Starcom & Invisalign
— Straightening Pathways to Teen Awareness with ReelsBEST USE OF INSTAGRAM
Autotrader UK and Collective Studios
— The Autotrader Car HuntBlue Frontier & Lutosa
— ‘For the Chefs Who Love Quality’ campaignCarousel & People’s Postcode Lottery
— Linking Play & Purpose:Powering Charities with Millionaire StreetSocially Powerful & Kahlúa
— Feliz St Patrick’s DayThe Fifth & UKTV
— Emma Willis, Delivering BabiesTrapeze Media & Molo
— Content that Converts:Mayfair’s Leading Food VendorBEST USE OF YOUTUBE
BEST USE OF SNAPCHAT
BEST USE OF TIKTOK
Currys, iSite TV, and Fabric Social
— It’s a brat Summer at Currys with offers that hit different AFExtreme & Avora
— Topping London’s immersive experiences with TikTokGLOW FOR IT
— TIKTOK SHOWCASE 12 HOUR LIVEKitch and kate & tom’s
— TikTok Race To 10KPlutoTV & Wilderness
— Most Haunted on TikTokSpinnaker London & Sony Pictures UK
— Venom: The Last DanceThe Fifth
— Tommee Tippee’s TikTok RefreshUndertwok
— Power HouseVision Express & Mindshare UK
— Driving Bookings through Platform-Led, Native Content on TikTokWaitrose In House Social Team, in partnership with Wonderhood Makers (part of Wonderhood Studios)
— Waitrose & Partners “The Big Green Bunny”We Generate
— TikTok Unhinged MarketingBEST USE OF LINKEDIN
ACCA with Blackbridge Communications
— A World Without AccountantsDigital marketing team in the Faculty of Science and Engineering at The University of Manchester
— Graphene 20: It’s Graphene, Innit!”SAY Communications & i-PRO
— Increasing Awareness and LinkedIn Connections for a New Security BrandBEST AUDIENCE ENGAGEMENT CAMPAIGN
Battenhall & Unite Students
— #ItsNotJustYouCrystal Ski Holidays
— CommuniskiElectrical Safety First
— Battery BreakdownElectrical Safety First
— Electrical Fire Safety WeekFabric Social & iSite for Currys
— Gen Z wrote our Marketing ScriptFabric Social & Kleenex
— Kleenex & Mr Doodle Design CubesOur Own Brand & Knickerbox
— Life is Better in KnickerboxPlatform Media & Spark Foundry
— UK Currys Repairs: Strongman Problems, Stronger SolutionsScrub Daddy UK
— Big CleansSEEN Connects & eBay
— See Things DifferentlyVCCP & Virgin Media O2
— Daisy vs ScammersBEST SOCIAL INFLUENCER CAMPAIGN
Billion Dollar Boy & Old Mout Cider
— Moutopia UnbottledCrystal Ski Holidays
— #WhyWhistlerDroga5 London & Plusnet
— Cosy January DealsCampfire
— Hair Health for Every Journey:How Campfire Helped Nioxin Own the ConversationHelloFranses! & Pop Mart
— From Pop Mart to Pop Culture via LabubusLoveholidays & Spin
— when it’s grey outside, plan your escape to the sunshinePlaytime PR and WOW! Stuff
— Aloha Disney Stitch Puppetronic by RealFX!SCROll STOP & eufy by Anker
— From SCROll to SOLD: Sweeping Away The Competition.SocialChain & SharkNinja
— Generation GlowJungle Creations
— Symprove Your Life: Elevating Influencer Impact with PollinateThe Corner London & Toyota
— Test It Like You Own ItTUI UK&I
— Making All-Inclusive, InclusiveYRS TRULY & PLAION
— Kingdom Come: Deliverance IIBEST COLLABORATION WITH A CONTENT CREATOR
Banijay UK
— Celebrity Big Brother 2025 Animals CampaignFabric Social & Kleenex
— Kleenex & Mr Doodle Design CubesScrub Daddy UK
— CleanwithBeaVCCP & LinkedIn
— Know-How that SticksWe Generate & Universal Music
— ‘Eyes Closed’ by Imagine DragonsBEST COLLABORATION WITH AN INFLUENCER
Brands2Life and Champion Petfoods
— Joanna PageBright Horizons UK
— The Value of a Career in Education with Kai FaganRichard Sales & Scrub Daddy UK
— The Sponge That Broke the InternetUniHomes & Angry Ginge
— UniHomes House ToursBEST USE OF RESEARCH & EVALUATION
Carat & Kellanova
— Start Good to Stay GoodExtreme & Avora
— Topping London’s immersive experiences with TikTokPlutoTV & Wilderness
— Growing an Audience Through DataTangerine Communications & Specsavers
— Premier League Attention for the Nation’s Best, Worst TeamTUI Brand Social Team
— TUI Brand Christmas Elves Campaign:working with Leo Burnett & MetaCivil Aviation Authority (CAA) / ATOL
— Trusted Friend CampaignBEST USE OF SOCIAL MEDIA IN A CRISIS
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
ACCA with Blackbridge Communications
— A World Without AccountantsAutotrader UK and Collective Studios
— The Autotrader Car Huntdentsu & Netflix
— Reacting to the Speed of Culture: How Adolescence Transformed Sensitive Content into Meaningful Social ChangeFelicity Bennett-Pearson & Visiting Angels Edinburgh East
— Why Choose Visiting Angels?Performics @ Starcom & Peugeot
— Accelerating Success on TikTokMOST INNOVATIVE SOCIAL MEDIA CAMPAIGN
BBC & Havas
— An Innovation Glow UpCurrys, iSite TV, and Fabric Social
— How Currys became the face of social mediaElectrical Safety First
— Electrical Safety Pro ChannelsHearts & Science UK and Allwyn
— Olympic MomentsMindshare UK & Magnum (Unilever)
— Spatial Audio on MetaPerformics @ Starcom & Vauxhall
— Fuelling Up with 1st Party DataScrub Daddy
— The Rise of the Unhinged MascotUndertwok
— Power HouseVCCP & Virgin Media O2
— Daisy vs ScammersBEST LOW BUDGET CAMPAIGN
Battenhall & GE HealthCare
— Engineers of ChangeBrand Hub Studio
— Try the New WayCurrys and iSite TV
— Bank Holiday DealsiProspect & Elizabeth Arden
— Levelling up Lead GenerationMabo & Alan Wadkins
— Breaking Records on a Budget: How an Agile Meta Campaign Drove Historic SalesNaturally Social & Wiltshire Police
— #EndExploitationSepsis Research FEAT
— Sepsis Awareness Month 2024: It will never be you, until it isThe Handy Marketing Company
— Domestic Abuse EducationTrapeze Media & Molo
— Small Budget, Big Buzz: Molo’s Palentine’s Day EventUndertwok
— Power HouseBEST USE OF UGC
Autotrader UK and Collective Studios
— The Autotrader Car Huntsaintnicks & POSCA
— Anti-Established Since 1983The Good Influence & Edgard & Cooper
— Real Food RebelsWYSPR & Panasonic
— Real Consumers, Real Influence, Real UGCBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Banijay UK
— Celebrity Big Brother 2025Banijay UK
— Richard Osman's House of Gamesdentsu & Netflix
— Nubbin But the Truth: Netflix's Masterful Deception Campaign for Black MirrorDexter Fake Out of Home, Paramount+
— Dexter Original SinDisney+ & Wilderness
— CamdenHavas Arena & UKTV
— U LaunchMitre Studios & Ant & Dec
— Jungle ClubPlutoTV & Wilderness
— Most Haunted on SocialBEST USE OF SOCIAL MEDIA FOR FINANCE
ACCA with Blackbridge Communications
— A World Without AccountantsBrands2Life & Experian
— Run For Your MoneyBuddy Media Group & 1st Central Insurance
— #CoverWithConfidenceThe ABI, PLSA and Third City on behalf of the pensions industry
— Face ForwardBEST USE OF SOCIAL MEDIA FOR RETAIL
Coolr, OMD and Lidl
— (Ooh Ahh) Just a Lidl BitCurrys, iSite TV, and Fabric Social
— How Currys became all everyone was talking aboutdentsu & Le Creuset UK
— Cooking up Conversions on Black FridayFabric Social & Ocado
— Buy Women Built (IWD 2025)HelloFranses! & Pop Mart
— From Pop Mart to Pop Culture via LabubusPerformics @ Spark Foundry & Asda
— Tickled Pink 2024Space NK
— Social Media QueensBEST USE OF SOCIAL MEDIA FOR FMCG
Favola & Organix
— Lil’ Ballers for TikTokPerformics @ Spark Foundry & Mondelez
— Cadbury 200 Years Messenger BotBEST USE OF SOCIAL MEDIA FOR FASHION
BEST USE OF SOCIAL MEDIA FOR HEALTH & BEAUTY
Coolr and Bupa
— Need a Lift?Campfire
— Hair Health for Every Journey: How Campfire Helped Nioxin Own the ConversationJungle & Clarins UK
— Elevating Beauty with Social-First StrategyThe Good Influence & Willpowders
— ‘Getting High On Life'BEST USE OF SOCIAL MEDIA FOR TRAVEL & TOURISM
Carat & Hilton
— Beyond the Hotel Room: How Hilton's Cultural Revolution Drove Revenue GrowthCarousel & Buxton Crescent
— Reinvigorating spa stay bookings for Buxton CrescentCrystal Ski Holidays
— CommuniskiCubaka & Avanti West Coast
— Safety ThirstExtreme & Avora
— Topping London’s immersive experiences with TikTokFabric Social & Big Bus Tours
— Elevating Paid SocialFavola & Brittany Ferries
— All aboard for the launch of social media 2.0P&O Cruises and Sunday
— Holiday Like Never BeforeTUI Brand Social Team
— TUI Brand Christmas Elves Campaign: working with Leo Burnett & MetaBEST USE OF SOCIAL MEDIA FOR FOOD & DRINK
BEST USE OF SOCIAL MEDIA FOR SPORTS & FITNESS
DUDE & The Berry & PUMA
— Trafalgar SquarePremiership Rugby & Wilderness
— The Final CampaignThe LTA, Little Dot Sport
— The LTA: Serving up a summer of tennisBEST USE OF SOCIAL MEDIA FOR HOME & GARDEN
SCROll STOP & eufy by Anker
— From SCROll to SOLD: Sweeping Away The Competition.Which?
— 5 things I would never do as an X expertBEST CHARITY / NOT-FOR-PROFIT CAMPAIGN
ALK Positive UK, EGFR Positive UK & The Ruth Strauss Foundation
— All You Need Is LungsElectrical Safety First
— Battery BreakdownElectrical Safety First
— Electrical Fire Safety WeekFDQ
— Apprenticeship StoriesNational Deaf Children’s Society
— A Message to Younger MeBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Blue Frontier & British Cables Company
— Making Cables CurrentCarat & Co-op
— Driving Membership Growth, Retention & LoyaltyFabric Social & Currys, with iSite
— Be More Like CurrysManchester City Council
— Engaging Manchester: A Social Media Revolutionsaintnicks & Ascot Racecourse
— Elegance at Play on Social MediaSpin & Branston Beans
— May the Forks be with You!Tangerine Communications & Specsavers
— Premier League Attention for the Nation’s Best, Worst TeamThe Good Influence & Willpowders
— Getting High On Life'TUI Brand Social Team
— TUI Brand Christmas Elves Campaign,working with Leo Burnett & MetaWaitrose In House Social Team & Wonderhood Makers (part of Wonderhood Studios)
— Waitrose NewsroomYRS TRULY & Ubisoft
— Ubisoft UK on Social MediaBEST INTEGRATED CAMPAIGN
Battenhall & GE HealthCare
— Engineers of ChangeCubaka & Avanti West Coast
— Safety ThirstDroga5 London & Plusnet
— Cosy January DealsElectrical Safety First
— Battery BreakdownElectrical Safety First
— Electrical Fire Safety WeekITCH Media & Canon EMEA
— EOS R1 Launch. Ahead of the GameMobiie & Bear Scotland
— Transport Scotland: Red X SafetyPooky Lights & Rise at Seven
— Lighting Up The Renting Lifesaintnicks & Ascot Racecourse
— Capturing the magic of Royal AscotWaitrose In House Social Team, Wonderhood Makers (part of Wonderhood Studios) and Saatchi & Saatchi
— Waitrose & Partners “Armchair Detectives X Sweet Suspicion”We Generate & Universal Music
— Doechii ft JT “Alter Ego” Integrated Trend SeedingBEST REAL TIME RESPONSE CAMPAIGN
Dove & Mindshare UK
— #Faceof10Electrical Safety First
— The TraitorsFabric Social & Kleenex
— Kleenex & Mr Doodle Design CubesPerformics @ Starcom & Samsung
— Net Gains: Samsung's Summer of SportPlutoTV & Wilderness
— In Da Klerb, We All FamBEST USE OF PAID SOCIAL
Cairn & Kutchenhaus
— super-charged lead gendentsu & Netflix
— Nubbin But the Truth: Netflix's Masterful Deception Campaign for Black MirrorExtreme & Navy Professional
— nailed it: a paid social glow-upFabric Social & Big Bus Tours
— Elevating Paid SocialFabric Social & Ocado
— Buy Women Built (IWD 2025)Havas Media & Matalan
— Retail Recharged: Matalan’s Paid Social that delivered more than just impressionsHearts & Science UK and Allwyn
— Olympic MomentsMindshare & M&S Clothing & Home
— CosyP&O Cruises with Sunday and Wavemaker
— Holiday Like Never BeforeTrapeze Media & YO!
— Furi Furi Chicken Paid Social Launch (TikTok)TUIUK Brand Social Team
— Christmas Elves Campaign: working with Leo Burnett & MetaCivil Aviation Authority (CAA) / ATOL
— Trusted Friend CampaignWYSPR & Panasonic
— UGC that convertsBEST USE OF AI IN SOCIAL MEDIA
Naturally Social & Wiltshire Police
— #EndExploitationWaitrose & Partners
— Weather Reactive Summer CampaignEMERGING TALENT AWARD
Annabelle Heaven-Ince
— Scrub Daddy UKAryan Gulzar
— AKG MediaImogen Mellor
— YRS TRULYMia McNicholas
— undertwokBEST IN-HOUSE TEAM
Banijay UK Social Studio
Crystal Ski Holidays & TUI Lakes & Mountains
— Team SocialLloyds Banking Group Social Team
Space NK Social Media Team Powerhouse
Traffic Scotland Media and Communications Team
— operated by Mobiie on behalf of Transport ScotlandTransport for London (TfL) Social Media Team
BEST IN-AGENCY TEAM
Campfire Agency
Creative Pod
Little Dot Sport
saintnicks
— Social & Content TeamBEST SMALL AGENCY
AKG Media
Aperture Comms
Buddy Media Group
Favola
Key Lime
Our Own Brand
Social Allies
The Good Influence
Trapeze Media
We Generate
BEST LARGE AGENCY
Battenhall
Campfire Agency
Coolr
Fabric Social
Jungle Creations
— The agency where people make it happenSpin
Tangerine Communications
The Social Shepherd
Our Event Sponsors & Partners
Testimonials
"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.”
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners."
Alex Blomfield
Motive Agency
Motive Agency
AWARD CEREMONY COUNTDOWN
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