Kitch shortlisted for ‘Best Use of TikTok’ at UK Social Media Awards 2025

We’re thrilled to share that Kitch has been shortlisted for Best Use of TikTok at the UK Social Media Awards 2025. This category recognises creativity, innovation and tangible results on one of the world’s fastest-moving platforms. 

At Kitch, we connect brands with communities. We’re a strategic social agency specialising in social-first storytelling, content creation and platform management for premium hospitality and lifestyle brands. Our focus is on building thriving communities through real-time engagement, trend-led strategy and campaigns that deliver more than just reach. We create impact.

Our nominated campaign with kate & tom’s – a curated collection of luxury holiday properties across the UK – is a prime example. Together, we turned TikTok into a powerful tool for visibility, growth and genuine connection.

The Challenge: Growth with Purpose

kate & tom’s came to us with a clear goal: to grow their TikTok following and drive deeper engagement with UK-based travel audiences. One key milestone was unlocking TikTok’s Playlists feature, accessible at 10,000 followers, which would help them organise their property content more effectively and improve discoverability.

But beyond the numbers, they wanted to create a channel that truly reflected their brand; inspiring, warm and community-led.

Our Approach: Real Stories Over Sales Pitches

We focused on TikTok-first content that felt native, not forced. Here’s how:

• Content that connects: We produced visually rich videos including aerial drone shots of properties like The Water Shed, paired with engaging on-screen prompts such as “Countryside getaway together?” to encourage shares and saves.
  
• Consistency is key: Posting three times per week allowed us to ride the momentum of trending audio while staying consistently top of mind.
  
• Trend-led, brand-aligned: While we engaged with popular TikTok trends, we always tailored them to suit the brand’s tone and offerings.
  
• Full community management: Our team responded to every comment, question and emoji, seven days a week, nurturing conversations and building trust.
  
• Smart paid strategy: We backed our best-performing posts with a targeted ad strategy. Video View campaigns built brand awareness, while Carousel Traffic Ads pushed property bookings and profile clicks.
  

Results that Speak Volumes

In just 12 months, the campaign delivered powerful results:

• TikTok followers increased by 160%, reaching 10.3K and unlocking the Playlists feature.
  
• Engagements rose by 266%, hitting over 27,000.
  
• Total video views surpassed 2 million, combining organic reach with strategic paid support.
  

The result was a thriving TikTok community and a standout digital presence that mirrored the high-touch guest experience kate & tom’s are known for.

What The Client Said

” If you’re looking for a creative, responsive, and results-driven team to elevate your TikTok presence, we highly recommend Kitch. Their expertise has been invaluable to us, and we believe they can bring the same energy and insight to your brand. The team is professional, dedicated, and passionate about what they do. “

Why This Nomination Matters

We’re incredibly proud to be recognised in this category. It highlights what we’ve always believed — TikTok is more than a platform for passing trends. With the right approach, it becomes a space for authentic conversations and lasting community connections.

From the start, this campaign was about putting people first. The content was designed to feel human, warm and relatable, not overly polished or performative. By pairing creativity with a deep understanding of the platform, we helped kate & tom’s show up in a way that resonated with real audiences.

What’s Next

We’ll continue to create social-first strategies that prioritise storytelling, spark conversation and deliver measurable impact. TikTok will remain a key part of our toolkit, not because it’s popular, but because it works when used with purpose.

To learn more about how we help brands like kate & tom’s thrive on social, visit kitchsocial.com and follow us on LinkedIn.

Thanks again to the UK Social Media Awards for recognising our work, and to the kate & tom’s team for being bold, collaborative and open to fresh ideas.