Published by Sue Johns-Chapman
Published Date 05.11.2024 
We are Motive Agency, a creative, forward-thinking, and innovative marketing agency based in Chobham, Surrey. The entire Motive team is incredibly proud to have won ‘Best Long-term Strategic Use of Social Media’ in the 2024 UK Social Media Awards. We want to start off by thanking UK Social Media Awards, we feel victorious and couldn’t be more delighted to have received this prestigious award.
From being nominated to winning, morale is at an all-time high, especially amongst the social media team. This award recognises the outstanding effort our team makes every single day and affirms Motive’s success in creating impactful actions that resonate with the client’s audience. Not only does winning this award validate the team’s commitment to excellence, inspiring further innovation, but it also instils pride, motivation, and a sense of achievement, fostering a culture of continuous growth and success within Motive.
Our award-winning work
On behalf of our long-standing client, Guide Dogs UK, ‘Empowering Independence Through Social Media’ to structure an ongoing holistic strategy for social media as part of the wider organisational and marketing objectives. The charity wanted this work to support their expert status in the sight loss and canine sectors, increase the awareness of their services, and implement a digital-first approach to increase their overall reach and diversify audiences.
As part of the social media strategic plans, it is important to recognise that social media is always changing, and being able to adjust, bend, develop, and expand in line with these changes is the key to success. With this in mind, we had to get creative to ensure that the targets set were achieved:
- A shift in ways-of-working: we developed a hybrid client/agency team to allow for a reactive and strategic approach, creative and engaging content, the ability to react to trends, and opportunities for data-led learnings.
- Experts in the canine space: digestible digital-friendly content was created to cement Guide Dogs’ reputation as canine experts.
- Experts in sight-loss: a SEO informed digital strategy was implemented to improve ranking for sight-loss search terms and providing digital support to service users.
- Viral reactive opportunities: we quickly reacted to trends and jumped at the opportunity to collaborate and increase reach through working with Aston Villa, and a timely TikTok during The Apprentice.
- Influencers and user-generated content: branching out from the typical celebrity partnerships, we worked with football clubs and influencers, reacting to trends and meme culture, which helped to establish the brand amongst new audiences.
- Supporting the organisation: leading the conversation on illegal access refusals, supporting the rehoming team, and amplifying and tailoring PR opportunities with compelling content.
We take pride in our prowess of how the project management tools and effective communication channels were used. Our agile approach thrives in the fast-paced and unpredictable nature of social media, balancing meticulous strategy whilst making room for spontaneous creativity. Navigating the dynamic landscape effortlessly, our team transform challenges into opportunities and adapt to the ever-changing pace of the industry.
We have set out and succeeded in changing perceptions of the power of social media, educating on the profound impact of engaging audiences on digital platforms. With insights from data and service user feedback, we pioneer for new standards for creating compelling content that effectively conveys the charity’s message in a resonant and meaningful manner.
Guide Dogs and Social Media
Guide Dogs exist to help those living with sight loss to live the life they choose – whether through a canine partnership or via their other services. Together with Motive Agency, through a consistent presence on social media, Guide Dogs are supporting key organisational goals and amplifying content that helps to achieve their mission. We are delighted that through prioritising social-first content, the charity has seen a real shift in their social media audience demographic and having superb success on TikTok and YouTube.
Janine Duggan, Head of Digital Marketing at Guide Dogs UK said:
“Partnering with Motive Agency has provided us the flexibility and reactivity that social media demands, while also giving us the strategy and structure to know our social media efforts are making an impact. Winning this award is a testament to dedication and creativity in sharing our mission effectively – it’s a well-deserved recognition for both Guide Dogs and Motive.”
Big Things Are Happening
Big things are happening at Motive HQ – from recently moving into a cool and inviting new office and growing the Motive family, our Motive story is still only beginning. Watch this space as we continue to push the boundaries of innovation and excellence in content creation, design, development, and search. At Motive Agency, creativity knows no bounds, teamwork thrives, and success is always within reach.
Director, Alex Blomfield commented:
“The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners. Our dedicated team surpasses expectations by offering exceptional customer service to our clients, seamlessly integrating them into the Motive squad. Success is a collective journey that we undertake together, working collaboratively to deliver proactive and imaginative solutions for our clients.”
Want to find out why our work is award-winning? Browse our projects and clients to find out more. Connect with us on Linkedin to keep up-to-date with all our news and follow us on TikTok to check out our shenanigans at Motive HQ.
