2023 Shortlist
BEST USE OF X, FORMERLY KNOWN AS TWITTER
Coolr & Burger King UK
— Nick Pope Goes ViralCoolr & Lyft
— Tweet DavidsonHeineken & Twitter Next
— Strongbow #TamaGOATchiSocialChain & KFC UK&I
— World Cup 2022BEST USE OF FACEBOOK
dentsu & LinkedIn & VCCP
— Breaking the Mould: An innovative approach to ‘Always On’ brand marketing on socialROAST & Kate Barton
BEST USE OF INSTAGRAM
Campfire & NYX Cosmetics
Goodstuff & Ella’s Kitchen
— Eat Play Love: Food Time StoriesStrategiQ & CAROL Bike
— Turning customers into a communityWagada Digital delivering Quartzite
— Launch of GymRhinoBEST USE OF YOUTUBE
PMI: The Future Reimagined
Warner Bros. Discovery Sports Europe and Little Dot Sport
— Eurosport Youtube ChannelBEST USE OF SNAPCHAT
Havas Media Manchester & BBC
— Leveraging Snapchat to Bring Freeze the Fear To LifeRocketMill
— Transforming a once abandoned channel into a key media playerVCCP & Compare the Market
— Confessions of a WombatBEST USE OF TIKTOK
Antler Social & Rosa’s Thai
Canny Social
— Addie AppExtreme & Alcotraz
— serving up criminally good organic TikTok resultsLittle Dot Studios
— Absolute HistoryNestléOne at Publicis Media & KitKat
— Break the Internet, Break a KitKat: A TikTok SensationSpinnaker London & Sony Pictures Releasing UK
— Matilda’s Musical TikTok RevoltVCCP & Virgin Media
— Catch The Virgin Media CowBEST USE OF LINKEDIN
Equator & The Mortgage Lender
— Integrated Organic and Paid Social CampaignFCB London & Virgin Group with Made By Dyslexia
— DyslexAIHydrogen & Be.Scot
— Making a Reel Impression on LinkedInPMI Global Studio
— Best Use of Linked InRoche Diagnostics UK & Ireland
— Our People, Our Purpose: generating awareness of the value of diagnosticsStrategiQ & Beta Lucca
— Rise Of The MultiBEST AUDIENCE ENGAGEMENT CAMPAIGN
Battenhall & YouTube
— World Cup Global Reaction RoomBuddy Media Group
— Match MastersElectrical Safety First
— Don’t Be ElectrickedElectrical Safety First
— Don’t Be NextGoodstuff & The AA
— No Stopping (The Real) YouHeineken & Twitter Next
— Strongbow #TamaGOATchiMischief & Just Eat
— Deli-VAR-ySocialChain & KFC UK&I
— World Cup 2022StrategiQ & CAROL Bike
— Turning customers into a communityBEST SOCIAL INFLUENCER CAMPAIGN
Buddy Media Group
— FarfetchBuddy Media Group
— Match MastersCherry Pick Talent & Mediatonic (Epic Games)
— Fall Guys: Free-for-All Launcheight&four & Genesis Motor Europe (GME)
— Influencer CampaignMischief & Just Eat
— Deli-VAR-yMotive Agency & Guide Dogs
— Volunteering with Faye WinterPurple Goat & Currys
— Currys Tech HacksSEEN Connects & Tommee Tippee
— The Truth IsTOTUM & Samsung
— ‘Never Done Before’ MediaVCCP & LinkedIn
— #TheTeammatesVCCP & Virgin Media
— Catch The Virgin Media CowBEST USE OF RESEARCH & EVALUATION
Carat UK & Wickes
— #DIYIsGoodForYouElectrical Safety First
— Don’t Be NextBEST USE OF SOCIAL MEDIA IN A CRISIS
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
Havas Media Manchester & BBC
— Red Rose: A Drop Dead Good CampaignTwitter Next & Heineken
— Strongbow #TamaGOATchiVCCP & Virgin Media
— Catch The Virgin Media CowVCCP, easyJet & Spotify
— Listen & BookBEST LOW BUDGET CAMPAIGN
Birmingham Hippodrome
— Birmingham Hippodrome Dick Whittington Pantomime CampaignCoolr & Burger King
— Nick Pope Goes ViralCoolr & Lyft
— Tweet DavidsonDNRG & Caerphilly Skips
— Cleaning UpFINN Partners & Little Caesars
— Fish & Chips PizzaMischief & Women’s Aid
— He’s Coming HomeSunshine The Social Agency & Macsween
TOTUM & Samsung
— ‘Never Done Before’ MediaBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Coolr & The 1% Club
— The 1% ClubIJPR Media & Bad Wolf
— His Dark Materials Season 3Little Dot Studios & So Television
— The Graham Norton ShowYRS TRULY & Wizards of the Coast
— Kamigawa: Neon DynastyBEST USE OF SOCIAL MEDIA FOR FINANCE
Bumbl & Newcastle Building Society
— Let’s Get MovingDentsu UK & Standard Chartered Bank
— Organic Social Retainer, 2022Equator & The Mortgage Lender
— Integrated LinkedIn CampaignFTI Consulting & LGIM
— COP27 Coral Swim campaignHootsuite & Julius Bär — Banking on employee advocacy to win on social
Mindshare UK & Yorkshire Building Society (YBS)
— Helping Real Life Happen: Unlocking Financial Security through Social MediaNatWest Group & TikTok
— Financial Health Check CampaignZenith & Lloyds Banking Group
— Unmasking Meta’s True Potential: Lloyds Banking Group’s Turnaround in the Data LandscapeBEST USE OF SOCIAL MEDIA FOR RETAIL
Anicca Digital & Books2Door
— Meta CAPI triggers book-sale bonanzaBuddy Media Group
— Farfetchconnective3 & Tapi
— Supercharging SocialHeineken & Twitter Next
— Strongbow #TamaGOATchiPublicis Media Luxe & Sephora
— Sephora UK
"Store Launch"
SparkFoundry & ASDA
— Winning Hearts at Christmas with Buddy the ElfBEST USE OF SOCIAL MEDIA FOR FMCG
FINN Partners & Little Caesars
— Fish & Chips PizzaFork The Waffle & Jam Shed Wines
— Mean Reviewsthe tree & Boost Drinks
— Choose NowWe Are Social & McCain
— Anything GoesBEST CHARITY / NOT FOR PROFIT CAMPAIGN
2041 School
— Champions of AntarcticaElectrical Safety First
— Don’t Be ElectrickedElectrical Safety First
— Don’t Be NextFCB London & Virgin Group with Made By Dyslexia
— DyslexAIHydrogen & Tiny Changes
— Tiny campaign, big resultsMindshare UK & KFC
— Eating as an Act of CharityMischief & Women’s Aid
— He’s Coming HomeMotive Agency & Guide Dogs
— St Paul’s Cathedral Carol ConcertNaturally Social & Wiltshire Digital Drive
— #DonateYourDigitalBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
eight&four
— Genesis Motor Europe (GME)Motive Agency & Guide Dogs
— Social Media StrategyMustard Media
— How we disrupted the market with a brand new bingo rave. Brand strategy and creative direction. In collaboration with Fabric Social
"Social media campaigns and creative, and branding"
Sky UK (Digital Service)
— Help Proactive StrategyTransport for London & IFS Cloud Cable Car
— long-term social strategyVCCP & LinkedIn UK
— #TheTeammatesBEST INTEGRATED CAMPAIGN
Antler Social & Hospitality Rising
— Rise Fast Work YoungBuddy Media Group
— Match MastersElectrical Safety First
— Don’t Be ElectrickedElectrical Safety First
— Don’t Be NextExtreme & Henry
— say hello to Henry QuickHydrogen & POWERful Women
— Empowering a new generationMosquito Digital & Astonish Cleaners
— That Clean FeelingSEEN Connects & eBay
— OG DropsYRS TRULY & Wizards of the Coast
— Kamigawa: Neon DynastyBEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Buddy Media Group
— FarfetchThe Social Shepherd & Passenger
— Green FridayBEST USE OF PAID SOCIAL
Anicca Digital & Books2Door
— Meta CAPI triggers book-sale bonanzaBattenhall & Morgan Motor Company
— Revolutionising the Road: Morgan For a New GenerationBumbl & Bandai Namco
DNRG & Marshall Meadows Manor
— Saying ‘I do’ with FacebookExtreme & Alcotraz
— criminally good ROI on MetaExtreme & Henry
— say hello to Henry QuickHydrogen & Ramblers Scotland
— Striding to a conversion rate 490% higher than averageiCrossing UK & Visit Wales
— Year of TrailsMindshare UK & KFC
— KFC Rewards Arcade: A Finger Lickin’ Good Social CampaignMindshare UK & M&S
— Unrapping the Power of Paid SocialBEST SOCIAL MEDIA TOOL
Flashtalking Social Ads Manager, Mediaocean
Performics
— Understanding Competitors with Social IntelligenceMARK HANSON AWARD (RISING STAR)
Charlie Morgan
— VervauntCorrie David, Digital and Social Media Content Creator
— British Transport PoliceEvie Clifton & Mindshare UK
— Rising to the TopHolly Felstead
— Berkshire Healthcare NHS Foundation TrustKenny Metham
— connective3Lucy Culpin
— Ticketmaster SportMckenna Fernandez
— Little Dot StudiosBEST IN-HOUSE TEAM
NatWest Group Social Media Team
The University of Manchester
— Social media teamBEST IN-AGENCY TEAM
Brands2Life Digital & Social Team
re:act
StrategiQ
The LBG OneTeam at Zenith
BEST START-UP AGENCY
BEST SMALL AGENCY
Antler Social
Buddy Media Group
Bumbl
Kitch Media
Motive Agency
Naturally Social
NXTWEB Agency
YRS TRULY
BEST LARGE AGENCY
Anicca Digital
Battenhall
Coolr
eight&four
Little Dot Studios
The Social Shepherd
the tree
Vervaunt
Our Event Sponsors & Partners
Testimonials
"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
“We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next.”
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Socia Media Awards, both in paid social and as an agency, after a period of challenge and change is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners."
Alex Blomfield
Motive Agency
Motive Agency
Super Early Bird Deadline
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