You can purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement and these deliveries are estimated to take 7-8 weeks once payment has been received for your order.
2022 Winners
Congratulations to all our 2022 UK Social Media Awards Winners!
Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
BEST USE OF FACEBOOK
Winner 2022
RocketMill & Huggies
— Increasing conversion rates by 135% to deliver DryNites through dataBEST USE OF TIKTOK
Winner 2022
Merkle & Hilton
— Tackling Travel Clichés with TikTokBEST USE OF SOCIAL MEDIA IN A CRISIS
Winner 2022
The Met Office
— ‘How the Met Office took social media by storm’BEST USE OF TWITTER
Winner 2022
Kairos Media & Pizza Hut UK
BEST USE OF TWITTER
Silver
Performics @ Starcom & Samsung Global
— Activating the best livestream in Twitter historyBEST USE OF SOCIAL MEDIA FOR FMCG
Winner 2022
The Wild & Kraft Heinz
— Bull’s-Eye’s Cook Strong CommunityBEST USE OF INSTAGRAM
Winner 2022
The Wild & Kraft Heinz
— Bull’s-Eye’s Cook Strong CommunityBEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Winner 2022
psLondon & RNID
— Mishearing Something?BEST USE OF SNAPCHAT
Winner 2022
Performics @ Starcom & Samsung UK
— Creating a personalised shopping experience at home with AR technologyMOST IMPACTFUL SOCIAL MEDIA INNOVATION
Winner 2022
Twitter Next & adidas
— #FastestFollowerBEST USE OF YOUTUBE
Winner 2022
Gravity Global & Embraer
— Profit Hunter: A Force with NatureBEST USE OF SOCIAL MEDIA FOR RETAIL
Winner 2022
Buddy Media Group & musicMagpie
— #mountrecyclemoreBEST USE OF SOCIAL MEDIA FOR RETAIL
Silver
Rise at Seven & Mark Hill
— This is NOT a sex toyBEST USE OF LINKEDIN
Winner 2022
FCB Inferno & Virgin Group
— Dyslexic ThinkingBEST USE OF LINKEDIN
Winner 2022
psLondon & Bottomline Technologies
— Can You Spot the Fraud?BEST USE OF SOCIAL MEDIA FOR FINANCE
Winner 2022
psLondon & Bottomline Technologies
— Can You Spot the Fraud?BEST AUDIENCE ENGAGEMENT CAMPAIGN
Winner 2022
Police Scotland
— #ThatGuyBEST LOW BUDGET CAMPAIGN
Winner 2022
Arke Agency & Brighton Chamber
— Brighton & Hove Living Wage CampaignBEST SOCIAL INFLUENCER CAMPAIGN
Winner 2022
Police Scotland
— #ThatGuyBEST SOCIAL INFLUENCER CAMPAIGN
Silver
Brands2Life & LinkedIn
— LinkedIn ChangemakersBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Winner 2022
Target & Elbow Grease
— Cleaning up on SocialBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Winner 2022
Cubaka & Play OJO – Safe Bets
— How a sex education spoof got people self-testing their smartsBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Silver
Twitter Next & Wavemaker UK & Netflix UK
— #NestflixBEST USE OF RESEARCH & EVALUATION
Winner 2022
Police Scotland
— #ThatGuyBEST USE OF PAID SOCIAL
Winner 2022
RocketMill & USN
— Turning the sports nutrition market inside out with “Greatness Inside”BEST CHARITY / NOT FOR PROFIT CAMPAIGN
Winner 2022
Mind
— The Fight for Mental HealthBEST INTEGRATED CAMPAIGN
Winner 2022
YRS TRULY & ASUS ROG
— Any Game. Anywhere.BEST SOCIAL MEDIA TOOL
Winner 2022
Brandwatch
— Brandwatch Consumer ResearchMARK HANSON AWARD (RISING STAR)
Winner 2022
Becky Potter
— Wavemaker UKBEST IN-HOUSE TEAM
Winner 2022
Embryo Social Team
BEST IN-AGENCY TEAM
Winner 2022
Brands2Life Digital & Social Team
BEST START-UP AGENCY
Winner 2022
POD Studios
BEST SMALL AGENCY
Winner 2022
Target
BEST SMALL AGENCY
Silver
YRS TRULY
BEST LARGE AGENCY
Winner 2022
Battenhall
Our Event Sponsors & Partners
Testimonials
"Participating in awards is a great way to acknowledge the dedication that goes into creating brilliant work. It’s not about winning, although that’s always a fabulous bonus. The real benefit lies in recognising the collective effort and success of our teams and partners. It’s incredibly motivating and builds a sense of pride in celebrating our achievements. Beyond this, it allows us to showcase our capability and commitment to continued innovation, which plays a key role in attracting future talent across the industry."
Tui
"We are thrilled to have won this award for the second consecutive year! This is a great recognition of our growth, the quality of work achieved and the wonderful team we’ve built in the last six years. We are all so proud and can’t wait to see what we achieve next."
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
"Being recognised at the UK Social Media Awards is particularly special to us, considering the high calibre of competition that extends across the country and many different industries. We are proud to be a shining example of the high-quality work that can be produced as a public sector organisation."
Manchester City Council
"To have our successes recognised nationally by UK Social Media Awards, both in paid social and as an agency, after a period of challenge and change, is a wonderful testament to our dedication to our clients and passion for social media."
Oh So Social
"The UK Social Media Awards not only honour remarkable achievements and innovations in social media marketing but also serve as a launchpad for future triumphs for all the winners."
Alex Blomfield Motive Agency
"The Don’t Panic team have been a pleasure to work with: professional, responsive, and genuinely supportive throughout. These awards are incredibly valuable, not only because they recognise creativity and results, but because they provide an important platform to showcase best practice, celebrate innovation, and benchmark against some of the best in the industry. Being shortlisted has been a real highlight for our team, and I would highly recommend the experience to others."
Karen Smith, Regional Head of Marketing ACCA
Super Early Bird Deadline
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