BEST USE OF FACEBOOK
ForwardPMX & FitFlop – Stepping Up Measurement Metrics
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’. Scaling lead generation for real-world business growth.
BEST USE OF INSTAGRAM
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Born Social & Snickers – Instagram AR Filter
Wildfire & KFC – Raising awareness of the Vegan burger with memes
BEST USE OF YOUTUBE
The judges decided not to announce a shortlist for this category, the winner will be announced on the night.
BEST USE OF TIKTOK
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
YRS TRULY & Wizards of the Coast – #dndme
BEST USE OF LINKEDIN
Anicca Digital/ InfinityQS – Growing the Global Partner Program using LinkedIn
LEWIS Communications & Redwood Software – 100 Lead Challenge
BEST AUDIENCE ENGAGEMENT CAMPAIGN
3manfactory & Moto – Engaging the UK’s Road Users in a Crisis
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
County Durham and Darlington Fire and Rescue Service – Look Out For Each Other – Woodie The Fire Dog (John Lewis Advert)
Cubaka & Virgin Trains – Final Whistle
Glasgow Science Centre – #GSCAtHome
LNER – HST Farewell Tour
One Green Bean & Samsung – #FromMyWindow Social Media Campaign
The Donkey Sanctuary – Sanctuary From Your Sofa
BEST SOCIAL INFLUENCER CAMPAIGN
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Born Social & Veet – Dermaplaning Product Launch
FINN Partners & KOMODO – #ThanksToTravel
One Green Bean & GoodBelly – Influencer Activation for UK breakfast cereal launch
One Green Bean & The Projects for Hotels.com – Canine Critic feat. Dolly Pawton
Puzzle & wilko – Little Wins Together
BEST USE OF SOCIAL MEDIA IN A CRISIS
3manfactory & Moto – Engaging the UK’s Road Users in a Crisis
Aneurin Bevan University Health Board (NHS) – Providing a Trusted Voice Through Coronavirus Chaos
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Glasgow Science Centre – #GSCAtHome
Life Sciences Hub Wales – Industry call to support NHS Wales
LNER – COVID-19 Safety Campaign
PLMR & Daley Fitness
Republic of Media & Parent Club Scotland – Here for You
silverdoor & Jagermeister UK – Save The Night
Tata Consultancy Services – UKI & Europe / One TCS, Together and ‘Open For Business’
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
Autocab – Chatbot for Facebook Messenger
LNER & Campaign Against Living Miserably (CALM) Partnership
Squared.io – Audit & Optimisation for Facebook
The Donkey Sanctuary – Sanctuary From Your Sofa
Wildfire – Memeify, a creative concept to turn client’s existing assets into engaging formats.
BEST LOW BUDGET CAMPAIGN
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Boldspace & HEROES – 72 Ways to Thank the NHS
Digital NRG & New Wave Doors – Better than bi-fold
FINN Partners & KOMODO – #ThanksToTravel
Macmillan Cancer Support – Out of the Picture
One Green Bean & Strongbow Apple Ciders – Branded Stickers and GIFs Campaign
Puzzle & wilko – Name the Paint
rEvolution & Olympia – The London International Horse Show 2019
silverdoor & London Fields Brewery – E-commerce Launch
The Donkey Sanctuary – Sanctuary From Your Sofa
BEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Battenhall & DC Comics UK – DC LEGO Minifigures Tour
Cubaka & PLayOJO – #WinningInTheRain
Kairos Media & KFC UK & Ireland – KFCGaming “KFConsole Official Launch”
Potato (part of ITV Studios) – The Chase EXTRA
SEEN Connects & eBay – Lewis Capaldi x eBay
BEST USE OF SOCIAL MEDIA FOR FMCG
Brands2Life for BBI Healthcare – Balance Activ, the ‘Maybe It’s Not Thrush’ campaign
Ready10 & McDonald’s – Free Fries Friday
Smarts & Diageo Bar Academy – Connecting The Community: Global Bartenders In Lockdown
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Boldspace & HEROES – 72 Ways to Thank the NHS
BoltLDN & HITCLUBUK – WHITE COLLAR BOXING
County Durham and Darlington Fire and Rescue Service – Look Out For Each Other – Woodie The Fire Dog (John Lewis Advert)
Cubaka & The Royal British Legion – Pause
Flagship PR & Global Recycling Foundation – #RecyclingHeroes ignite the spirit of Global Recycling Day
LNER & Campaign Against Living Miserably (CALM) Partnership
Macmillan Cancer Support – Out of the Picture
BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
ForwardPMX & FitFlop – Stepping Up Measurement Metrics
Merkle & Danone – A Recruitment Journey
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’. Scaling lead generation for real-world business growth.
silverdoor & Jägermeister UK – Pre With Us
BEST INTEGRATED CAMPAIGN
Brands2Life for BBI Healthcare – Balance Activ, the ‘Maybe It’s Not Thrush’ campaign
LIST & FOUND w/J+D Forecasting – Integrated Lead Generation for Pharma
LNER – Celebrating International Women’s Day
Northumbrian Water – Bin The Wipe
Ready10 & McDonald’s – Free Fries Friday
Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
SEEN Connects & eBay – Lewis Capaldi x eBay
silverdoor & Jägermeister UK – Deliveroo
BEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Battenhall for NHS England & NHS Improvement – COVID-19 – supporting ‘Stay Home, Protect the NHS, Save Lives’
Brands2Life for BBI Healthcare – Balance Activ, the ‘Maybe It’s Not Thrush’ campaign
Life Sciences Hub Wales – Industry call to support NHS Wales
Lynn PR & NHS South East London CCG – Free Your Mind
Merkle & Danone – A Recruitment Journey
BEST USE OF PAID SOCIAL
After Digital – Christopher Ward Paid Social Media 2019/20
Anicca Digital/ InfinityQS – Growing the Global Partner Program using LinkedIn
Digital NRG & Caerphilly Skips – Paid Social Campaign
LEWIS Communications & Redwood Software – 100 Lead Challenge
Overdrive Digital & Iconic London
Pole Star Digital & Patient Claim Line – Avoiding the ‘sophomore slump’. Scaling lead generation for real-world business growth.
Puzzle & wilko – Name the Paint
MARK HANSON AWARD
Lisa Boyles, Social Media Manager, giffgaff
Rona Kelly, Head of Digital, JHI Marketing
Ligia Soares, Social Media Manager, Tata Consultancy Services UK/Europe
Ciarán Steward, Head of Social Media & Digital, silverdoor
Abby Tomlinson, Senior Digital Executive, PLMR
MJ Widomska, Creative Director, YRS TRULY
Charlie Winch, Digital Marketing Coordinator, The Donkey Sanctuary
Natalie Woods, Brand Executive, After Digital
BEST IN-HOUSE TEAM
Digital Content Team, Potato (Part of ITV Studios)
Digital Leaders
LNER Social Media Team
Northumbrian Water Group External Communications Team
Tata Consultancy Services – Social Media Team (UKI & Europe)
BEST IN-AGENCY TEAM
The judges decided not to announce a shortlist for this category, the winner will be announced on the night.
BEST SMALL AGENCY (10 OR FEWER EMPLOYEES)
Air Social Digital Marketing
BoltLDN
List & Found
Oh So Social
Overdrive Digital
Pole Star Digital
Silverdoor
Social Media Executive Ltd
YRS TRULY
BEST LARGE AGENCY (OVER 10 EMPLOYEES)
Battenhall
Brand Advance
Cubaka
the tree
The Wild