BEST USE OF TWITTER
De Montfort University – #JoinTogether campaign
OST & Supermalt – Twitter Campaign
The Guide Liverpool, The Jockey Club & The Randox Health – Grand National Ladies Day Style Award 2019
BEST USE OF FACEBOOK / INSTAGRAM
Cubaka & Virgin Trains – Unfluencers
Influence Digital & RS Components – The MAX Truck Innovation
ITV Creative – Cheat
Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Value >7000X ROI
Red Consultancy & McDonald’s UK – Driving Downloads for My McDonalds App
SYZYGY & Virgin Experience Days – #GiftDreams
That Lot & Channel 4 – E4 Always on Social
The Guide Liverpool & Culture Liverpool – Liverpools Dream
Time to Talk Mental Health UK
BEST USE OF YOUTUBE
HSBC UK with Weber Shandwick – Cyber-Crime: a Campaign that Didn’t Add Up
Mischief & Southampton FC – Saynts: the Greatest Kit Launch that Never Happened
Starcom powered by Performics with Samsung Global – Super Big Results for Super Big TV
BEST USE OF SNAPCHAT
Merkle | Periscopix & Reed – Love Mondays with Reed.co.uk: Using Snapchats AR lens to wipe away that Monday Feeling
The University of Hull & Natives – Plastic Pledge
University of York – Innovative Communication with Snapchat @ChemistryatYork
BEST BLOG
Marie Curie Internal Creative and Social Media Teams – Marie Curie Blog
Master of Malt – Master of Malt Blog
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Cubaka & Virgin Trains – The Toilet Role (how a Gaffbot got people talking)
giffgaff – The Voice UK and ITV
Ginger Juice & South African Tourism – Discover Your South Africa Campaign
HSBC UK with Weber Shandwick – Cyber-Crime: a Campaign that Didn’t Add Up
Master of Malt – #WhiskySanta
Merkle | Periscopix & The Body Shop – The MotherBot Campaign
The Open University – 50 Words for 50 Years
The Open University – Brainteaser Month
BEST SOCIAL INFLUENCER CAMPAIGN
1000heads & Google UK – #TeamPixel; Influencer Launch of Google Pixel 3
Born Social & Valspar – Valspar ‘Love Your Colour Guarantee’
Jamaica Tourist Board & Brighter PR – Boohoo Takes Jamaica
Merkle | Periscopix & Murad – Prospecting Traffic Campaign
MG Empower & Purecane – #thesweetrevolution campaign
Ministry of Justice & Gina Martin – #UpskirtingLaw Campaign
Mischief & Unilever – Impulse: From Trend To Shelf
MWWPR & Wahl UK – A Mans Best Friend: My Wahl Cut
Rec-Social – Ian Knowlson Influencer Campaign
Red Consultancy & McDonald’s UK – When Harry Met (and rejected) the Big Mac with Bacon
BEST USE OF RESEARCH AND EVALUATION
Join the Dots | InSites Consulting – Standard Life Consumer-Led Social Strategy
Natives & Edge Hill University – Using Social to Research Social
INNOVATION
Autocab – Taxi Chatbot for Facebook Messenger
Cubaka & Virgin Trains – The Toilet Role (how a Gaffbot got people talking)
Hampshire Fire and Rescue Service – Amber’s Warning
LOW BUDGET CAMPAIGN
British Heart Foundation – #BoughtAtBHF
Cubaka & BHF – Scroll Before You Roll
Engage & Bubbleology – New York Launch
Extreme & Nisa Retail – #LoveLocally
Hydrogen & Highland Park – Launching David Coulthard Saltire 1
Merkle | Periscopix & Lenstore – Putting Performance into Focus
Merkle | Periscopix & The Body Shop – The MotherBot Campaign
The Open University – 50 Words for 50 Years
The Open University – Brainteaser Month
BEST USE OF SOCIAL MEDIA – ENTERTAINMENT
Jungle Creations for OMD UK & Hasbro – If Monopoly was Real Life
Mischief & Southampton FC – Saynts: the Greatest Kit Launch That Never Happened
On The Tools & Scruffs Workwear – Attenborough on Site Campaign
Spark Foundry powered by Performics with NBA – NBA Primetime Games
That Lot & FOX Networks Group – FOX Brand Always-On Campaign
BEST USE OF SOCIAL MEDIA – RETAIL
Hatch & Boost Drinks – Red Hot Dates: A Dating Experience Like No Other
Master of Malt – #WhiskySanta
CHARITY / NOT FOR PROFIT CAMPAIGN
Born Social & GLAD – GLAD Study
ITV Creative – Blood Squad
Macmillan Cancer Support – Let’s Talk About Death
Penny Appeal Winter Emergency Campaign – #WhatWouldJesusDo
Save the Children UK – Christmas Jumper Day 2018
The Open University – Brainteaser Month
The Open University – 50 Words for 50 Years
Veg Power & ITV – Eat Them To Defeat Them Campaign
BEST SOCIAL MEDIA CAMPAIGN
1000heads & Wella Professionals – Rethinking Hairdresser to Hairdresser Communications
Ginger Juice & South African Tourism – Discover Your South Africa Campaign
Hatch & Boost Drinks – Red Hot Dates: A Dating Experience Like No Other
Hatch & RLWC2021 – A Digital Host City Announcement
Master of Malt – #WhiskySanta
OST Marketing – Megalac MegaFertility Campaign
Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Value >7000X ROI
That Lot & FOX Networks Group – The Passage Launch Campaign
BEST STRATEGIC USE OF SOCIAL MEDIA
Cubaka & Virgin Trains – Unfluencers
Extreme & Glorious! Foods – A Soup-erb Brand Repositioning
Hampshire Fire and Rescue Service – Need More?
Hydrogen & SSE – Turning SSE into the Most Positive Energy Brand in the UK
Mighty Social & Hillarys – Dont Just Like It…Love It Campaign
Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Value >7000X ROI
Shoppertainment Management & Stratford Shopping Centre – 12 Wins of Christmas
SQ Digital & ROCCIA – Redefining ROCCIA Through Social Media
BEST INTEGRATED CAMPAIGN
Brand Scotland (VisitScotland Scottish Enterprise and Scottish Government collaborative initiative) – #ScotlandIsNow
Ginger Juice & South African Tourism – Discover Your South Africa Campaign
Hampshire Fire and Rescue Service – Firing Off Questions: Women in the fire service
Hampshire Fire and Rescue Service – Need More? Campaign
Silverdoor & Jägermeister UK – The JägerHaus
Morton Fraser & Whitespace – Welcome to Clarity
Red Consultancy & McDonald’s UK – Is Big Mac with Bacon still a Big Mac?
BEST USE OF PAID SOCIAL
giffgaff & Socialyse Havas UK – #choosegiffgaff Campaign
MAG-O (Manchester Airports Group) – Something Witty About Parking
Mighty Social & Hillarys – Maximising Lead Generation
Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real-World Value >7000X ROI
Precis Digital & MUBI – Now Showing: Creative Automation for Art House Cinema
Propaganda Agency LTD & Glam Candy
Starcom powered by Performics with Samsung Global – Samsung A-Series Launch
SYZYGY & Virgin Experience Days – #GiftDreams
That Lot – Big Bus Tours Global Paid Strategy
The Media Image & Avon – Restructuring Into A Model Of Best Practice
MARK HANSON AWARD
Ciaran Steward – Head of Digital, Silverdoor
Ella Thorpe – Paid Social Manager, MAG-O
Georgia O’Keefe – OST Marketing
Kaia Bint Savage – Digital Content Manager & Social Media Coordinator, The Maiden Factor
Katherine George – Managing Director, Oh So Social
Lindsay Halls – OST Marketing
MJ Widomska – Creative Director, YRS TRULY
Seonaid Heeps – Social Media Lead, Brand Scotland
BEST IN-HOUSE TEAM
Sponsored by planable
Chartered Management Institute – CMI Social Media Team
County Durham and Darlington Fire and Rescue Service – CDDFRS Communications Team
Master of Malt – Master of Malt Social Team
The Open University – The Open University’s Social Media Engagement Team
BEST IN-AGENCY TEAM
Jungle Creations
tictoc digital
BEST SMALL AGENCY
Sponsored by planable
Flourish Management
Noise Media Group
Silverdoor
BEST LARGE AGENCY
AMBITIOUS PR
Battenhall
Mighty Social
OST Marketing
the tree