BEST USE OF FACEBOOK / INSTAGRAM
AgencyUK for Discover Delicious
Hatch Communications & Boost Drinks – Christmas Karaoke
ITV Creative – Liar
Starcom powered by Performics & FCA – Reducing barriers to lead generation
Tata Consultancy Services – DigitalEmpowers
The Hook for Lionsgate’s Jigsaw
Vamp & National Geographic
BEST USE OF SNAPCHAT
Kindred Agency & NCS – Feel Unstoppable
Movement & Fanta Western Europe – Taking Over Halloween
Starcom powered by Performics – Samsung UK and Charli XCX sharing the Snapchat stage
The Honey Partnership – JBL ‘Feel The Music’ Snapchat geofilters
BEST USE OF YOUTUBE
Spark Foundry & Schwartz – Bad Canteen Street Food Party
Starcom powered by Performics & Samsung – How to get started with Gear Sport
BEST BLOG
Co-op Blog
Master of Malt Blog
Tata Consultancy Services Digital Directions at European Business Summit 2018
BEST USE OF TWITTER
Be-Hookd – Take Me Out, Twitter Strategy for ITV (Freemantle)
NHS Blood and Transplant – ISSA Thread
Master of Malt – Whisky Santa
One Minute Briefs – various case studies
Spark Foundry & Royal London – #ArmchairPundit
Tangerine Communications & Iceland Foods – Iceland Wins The World Cup
The Official 2018 Virgin Money London Marathon App powered by Tata Consultancy Services
Wavemaker & Ogilvy (WPP Team Horizon) for British Airways
BEST AUDIENCE ENGAGEMENT CAMPAIGN
Auto Trader, AmazeRealise & Mynt – #AutoTraderGoals
Co-op’s Cheers #TheCoopWay
Master of Malt – Whisky Santa
Big Sound Marketing for DAF Trucks UK – The DAF Driver Challenge 2018
The Official 2018 Virgin Money London Marathon App powered by Tata Consultancy Services
The Open University’s Brainteaser Month
the tree & RESCUE Remedy – Restfulness Campaign
Weber Shandwick & Virgin Holidays – Screw it Let’s Do it
BEST SOCIAL INFLUENCER CAMPAIGN
1000heads & Carphone Warehouse – Bossing Life with Big Narstie and the Samsung Galaxy S9
Diva Creative & Rail Delivery Group – #PlusBikeDayOut
Mischief for LEGO – Friends Heart Squad
MSL & Renault – #BehindCarDoors
Starcom powered by Performics & Asics – ASICSTIGER ‘What The GEL’
#SupermaltChristmas by OST
The Goat Agency for Lidl – #DreamBigWithLidl
the tree & RESCUE Remedy – Restfulness Campaign
INNOVATION
Sponsored by The Tree
Tata Consultancy Services – #DigitalEmpowers
Say Communications for the Infant & Toddler Forum
BEST USE OF SOCIAL MEDIA IN A CRISIS
London North Eastern Railway (LNER) – Beating the #BeastFromTheEast
UKTV during Virgin Media blackout
BEST USE OF SOCIAL MEDIA – ENTERTAINMENT
Be-Hookd – The Script ‘Freedom Child’ Album Launch Campaign (Sony Music)
ITV Creative – Love Island S4
Jungle Creations & Yoti – Little Casanova
The Hook for Lionsgate’s Jigsaw
Zero Degrees West & Sony Pictures Home Entertainment – Baby Driver Social Media Campaign
Zero Degrees West & Sony Pictures Home Entertainment – Blade Runner 2049 Social Media Campaign
BEST USE OF SOCIAL MEDIA – RETAIL
Master of Malt – Whisky Santa
Mischief for First Choice – Braggage Rights
SEEN Connects & Very – The Very Network
1000heads – World Cup Comedy Commentators
LOW BUDGET CAMPAIGN
Born Social x Beer & Pub Association
Cubaka & The British Heart Foundation – Earning engagement in a heartbeat
Cubaka & Whole Earth – Bringing our neigh game to Man v Horse
Cunning Plan & JCB Workwear – JCB Heroes
Hydrogen & Hachette Partworks – Launching 2000 AD The Ultimate Collection
Space & Time Media and Avant Homes – Driving Traffic and Awareness of Avant Homes with Gabby Logan
The Open University’s Brainteaser Month
The Open University’s Nursing 360 Campaign
CHARITY / NOT FOR PROFIT CAMPAIGN
Fully Focused Productions Arsenal in the Community Ambitious Academy & Elthorne Pride – ‘Drawn Out’ breaking the cycle of youth violence campaign
Hampshire Fire and Rescue Service – On-Call Firefighter recruitment
Historic Royal Palaces – BoleynIsBack
Say Communications for the Infant & Toddler Forum
The Crocodile & LPI – Stand Out in DevOps
The Little Chicken Named Pong Pong – Project Literacy (Pearson) with Weber Shandwick
The Open University’s Brainteaser Month
The Open University’s Nursing 360 Campaign
BEST STRATEGIC USE OF SOCIAL MEDIA
Born Social x Chilly’s Bottles
Master of Malt – Whisky Santa
Rethinking Hairdresser to Hairdresser Communications
Starcom powered by Performics & Samsung – ‘Do What You Can’t’ Brand Campaign and S9 Launch
Tangerine Communications & Iceland Foods – Iceland Wins The World Cup
Tangerine for Pizza Hut Restaurants – Thriving in a declining market with Taste Freedom
The Crocodile & LPI – Stand Out in DevOps
The Honey Partnership – JBL ‘Feel The Music’ Snapchat geofilters
BEST SOCIAL MEDIA CAMPAIGN
Auto Trader, AmazeRealise & Mynt – #AutoTraderGoals
1000heads – #LiveLikeACaptain
Master of Malt – Whisky Santa
Spark Foundry Halo Top – Halo Britain!
The Hook for Lionsgate’s Jigsaw
The Open University’s Brainteaser Month
The Power of Support npower and Team England at the Commonwealth Games
the tree & RESCUE Remedy – Restfulness Campaign
BEST INTEGRATED CAMPAIGN
Sponsored by Circleloop
AgencyUK – Discover Delicious Launch
Co-op’s #TheCoopWay storytelling campaign
Ketchum London & Quorn – Plate Up (Dishing Up the Facts on Sustainable Nutrition)
1000heads – #LiveLikeACaptain
Mischief for First Choice – Braggage Rights
Weber Shandwick – Virgin Atlantic & Virgin Holidays
Share the Joy – Shared Parental Leave Integrated Campaign
Wavemaker & Ogilvy (Team Horizon) for British Airways
BEST USE OF PAID SOCIAL
Auto Trader, AmazeRealise & Mynt – AutoTraderGoals
Born Social x Backyard Cinema
Born Social x Chilly’s Bottles
Pole Star Digital & Patient Claim Line – Validating Social Media’s Seat at the Table
Smashing Expectations for Lead Generation
Space & Time Media and Kiddylicious – Building Awareness and Driving Traffic for their Little Bistro Range
Spark Foundry & Halo Top – Halo Britain!
Starcom powered by Performics & Lidl – Lupilu Launch A Star is Born
Tales of Us – Department for International Trade UK (DIT) – BBC StoryWorks
MARK HANSON AWARD
Andrew Atkinson, UKTV
Chris Edwards-Pritchard, Open Bionics
Heidi Maunder, Kindred Agency
Jake Mountain, Master of Malt
Jess Matthewman, Hilti
Jordan McDowell, Co-op
Kris McGee, London North Eastern Railway (LNER)
BEST IN-AGENCY TEAM
AgencyUK 2018 – Discover Delicious Team
Jungle Creations
Tangerine Communications – Tangerine Creative Team
The Crocodile – Social Media Team
BEST IN-HOUSE TEAM
BHF Social Media Team
Co-op’s Digital Engagement Team
ITV Creative Social
London North Eastern Railway (LNER) Social Media Team
Master of Malt
The Hook Labs
UKTV Social and Online Team
BEST SMALL AGENCY
Hydrogen
Socially Powerful
BEST LARGE AGENCY
Battenhall
Born Social
Tangerine Communications
The Goat Agency
The Honey Partnership
the tree
Vamp