2017 Winners


Best Use of Twitter

National Farmers’ Union – #glyphosateisvital

 

Best Use of Facebook / Instagram

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen

 

Best Use of Youtube

OneChocolate & PLAYMOBIL UK – Setting Engagement Targets Ablaze with London Fire Brigade

 

Best Use of Snapchat

The Economist – The Economist on Snapchat

 

Best Blog

Tata Consultancy Services, Formative Content & FleishmanHillard – #DigitalEmpowers

 

Best Audience Engagement Campaign

The Open University – The Open University’s #iwas Campaign

 

Best Social Influencer Campaign

MediaCom North Group & Missguided – #The NaughtyList

 

Innovation

UM/Mediabrands Society, The Corner & Fuller’s – London Pride #WhenItRainsItPours

 

Low Budget Campaign

MediaCom North Group & Co-operative Funeralcare – Flexible Funeral Planning

 

High Budget Campaign

MediaCom North Group & New Balance – My Toughest Opponent

 

Best Use of Social Media – Entertainment

ITV Creative – Love Island: ‘Dolled Up’

 

Best Use of Social Media – Finance

Citigate Dewe Rogerson & Direct Line for Business – Grand National video

 

Best Use of Social Media – Retail

MediaCom North Group & Missguided – #The NaughtyList

 

Charity / Not for Profit Campaign

Mischief & National Trust – The Joy of Sticks

 

Best Social Media Campaign

Hampshire Fire and Rescue Service – #INeedMySpace

 

Best Strategic Use of Social Media

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen

 

Best Integrated Campaign

Weber Shandwick & ActionAid UK – #BrutalCut

 

Best Use of Paid Social

Born Social & Backyard Cinema – Winter Night Garden

 

Mark Hanson Award

Matt Linstead – Social Marketing Manager, 360i Europe

 

Best In-House Team

ITV Creative Social

 

Best In-Agency Team

Tangerine Content Team

 

Best Small Agency

the tree

 

Best Large Agency

The Honey Partnership

 

Social Media for Good – Special Recognition Award

Greater Manchester Police Corporate Communications Branch – Managing Manchester’s darkest hour: GMPs response to the Manchester Arena attack

19 May 2023

Early Bird Close

02 June 2023

Entry Deadline

28 June 2023

Judging Session

30 June 2023

Shortlist Announced

14 September 2023

Winner Ceremony