2017 Winners

Best Use of Twitter

National Farmers’ Union – #glyphosateisvital

Best Use of Facebook / Instagram

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen

Best Use of Youtube

OneChocolate & PLAYMOBIL UK – Setting Engagement Targets Ablaze with London Fire Brigade

Best Use of Snapchat

The Economist – The Economist on Snapchat

Best Blog

Tata Consultancy Services, Formative Content & FleishmanHillard – #DigitalEmpowers

Best Audience Engagement Campaign

The Open University – The Open University’s #iwas Campaign

Best Social Influencer Campaign

MediaCom North Group & Missguided – #The NaughtyList

Innovation

UM/Mediabrands Society, The Corner & Fuller’s – London Pride #WhenItRainsItPours

Low Budget Campaign

MediaCom North Group & Co-operative Funeralcare – Flexible Funeral Planning

High Budget Campaign

MediaCom North Group & New Balance – My Toughest Opponent

Best Use of Social Media – Entertainment

ITV Creative – Love Island: ‘Dolled Up’

Best Use of Social Media – Finance

Citigate Dewe Rogerson & Direct Line for Business – Grand National video

Best Use of Social Media – Retail

MediaCom North Group & Missguided – #The NaughtyList

Charity / Not for Profit Campaign

Mischief & National Trust – The Joy of Sticks

Best Social Media Campaign

Hampshire Fire and Rescue Service – #INeedMySpace

Best Strategic Use of Social Media

Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen

Best Integrated Campaign

Weber Shandwick & ActionAid UK – #BrutalCut

Best Use of Paid Social

Born Social & Backyard Cinema – Winter Night Garden

Mark Hanson Award

Matt Linstead – Social Marketing Manager, 360i Europe

Best In-House Team

ITV Creative Social

Best In-Agency Team

Tangerine Content Team

Best Small Agency

the tree

Best Large Agency

The Honey Partnership

Social Media for Good – Special Recognition Award

Greater Manchester Police Corporate Communications Branch – Managing Manchester’s darkest hour: GMPs response to the Manchester Arena attack