Best Use of Twitter
National Farmers’ Union – #glyphosateisvital
Best Use of Facebook / Instagram
Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen
Best Use of Youtube
OneChocolate & PLAYMOBIL UK – Setting Engagement Targets Ablaze with London Fire Brigade
Best Use of Snapchat
The Economist – The Economist on Snapchat
Best Blog
Tata Consultancy Services, Formative Content & FleishmanHillard – #DigitalEmpowers
Best Audience Engagement Campaign
The Open University – The Open University’s #iwas Campaign
Best Social Influencer Campaign
MediaCom North Group & Missguided – #The NaughtyList
Innovation
UM/Mediabrands Society, The Corner & Fuller’s – London Pride #WhenItRainsItPours
Low Budget Campaign
MediaCom North Group & Co-operative Funeralcare – Flexible Funeral Planning
High Budget Campaign
MediaCom North Group & New Balance – My Toughest Opponent
Best Use of Social Media – Entertainment
ITV Creative – Love Island: ‘Dolled Up’
Best Use of Social Media – Finance
Citigate Dewe Rogerson & Direct Line for Business – Grand National video
Best Use of Social Media – Retail
MediaCom North Group & Missguided – #The NaughtyList
Charity / Not for Profit Campaign
Mischief & National Trust – The Joy of Sticks
Best Social Media Campaign
Hampshire Fire and Rescue Service – #INeedMySpace
Best Strategic Use of Social Media
Tangerine Communications & Andy Thompson, Head of Social Media Iceland Foods – #PowerOfFrozen
Best Integrated Campaign
Weber Shandwick & ActionAid UK – #BrutalCut
Best Use of Paid Social
Born Social & Backyard Cinema – Winter Night Garden
Mark Hanson Award
Matt Linstead – Social Marketing Manager, 360i Europe
Best In-House Team
ITV Creative Social
Best In-Agency Team
Tangerine Content Team
Best Small Agency
the tree
Best Large Agency
The Honey Partnership
Social Media for Good – Special Recognition Award
Greater Manchester Police Corporate Communications Branch – Managing Manchester’s darkest hour: GMPs response to the Manchester Arena attack