Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

The 2022 line-up will be announced soon. You can see the 2021 panel below.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Federica Allegro | Marketing Manager | Nuffield Health 

Federica is a marketing and branding professional with over five years of experience in the wellness and healthcare sectors, where she learned how to be creative and innovative while operating within a strongly regulated industry such as the healthcare sector. Before finding her way within the marketing field, she leveraged social media to grow her online presence and turn her passion for social media and the digital landscape into a new profession. Federica now works at Nuffield Health, the UK's largest healthcare charity, where she supported the launch and delivered the brand proposition of Nuffield Health at St Bartholomew’s Hospital: the City of London's only independent hospital and the first Nuffield Health Hospital in London.

Lauren Auguste | Social Media Manager | Howden

Lauren kick-started her marketing career with an apprenticeship and is now the Social Media Manager at Howden, the leading international insurance group with employee ownership at its heart. She has gone from a generalist marketer to a LinkedIn specialist, training thousands of people on the platform – from CEOs to graduates. At the age of 28, she already has 11 years of marketing experience under her belt with leading companies in recruitment, accountancy, construction and insurance, including BDO and Turner & Townsend (T&T). She’s rolled out successful content/account strategies, paid social campaigns and employee advocacy programmes, and bolstered T&T’s LinkedIn followers from 90-380k. Lauren knows a good personal brand when she sees one and will be looking for authentic and diverse content submissions!

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Joanna Bodley | Senior Lecturer in Digital Marketing & Marketing | Manchester Metropolitan University

With over ten years’ experience, Joanna Bodley has seen every side of the industry from creative to comms and large to small agencies, as well as in-house teams. She has developed, implemented and overseen social and digital strategies and provided guidance for a wide range of clients like The Co-operative Bank, Gumtree and Chewits. She has a keen understanding of the complexities involved in making digital, social media, content and advertising efforts a success. She harnesses this as a speaker and professional educator, having delivered training for numerous organisations, including Econsultancy. Jo is now a Senior Lecturer at Manchester Metropolitan University and course director for their MSc Digital Marketing programme. She also runs her own consultancy, Jo & Co.

David Chadderton | Head of Digital Marketing | Homes for Students

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.

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Kira Chidlow | Social Media & Insights Manager | Carpetright

Kira is a Social Media Marketing & content specialist with 6+ years experience building retail brands (F&F Clothing, Boux Avenue & more) organic social presence, engagement & sentiment. Working across organic, paid social & influencer activity bridging the gap to help drive business objectives.

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for social media and content at Legal & General. Established in 1836, it is a leading financial services and investment management company

Eden Cooke | Head of Content + Publishing | Hill+Knowlton Strategies

Eden is the Head of Content + Publishing for Sport at Hill+Knowlton Strategies, leading on creative output as well as multi-channel distribution strategies to drive best-in-class editorial and brand storytelling - across paid, owned, shared and earned channels. Throughout his time at H+K he has worked on award-winning campaigns across a number of clients, but his main remit sits within the adidas business, heading up the creative & content team responsible for some of the most impactful PR & Social campaigns seen in the sport and youth culture space. Eden is passionate about how ideas are crafted with distribution and audience front-of-mind, an interest that comes from having a varied background in media and marketing - from leading digital sports publisher Copa90, where he spent his time honing his creative and content capabilities, to Publicis Groupe, where he was responsible for creating, implementing and managing the media strategies of some of the world’s biggest brands, including the Heineken portfolio.

Rachael Courtney | Studio Three Lead | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the in-house social media team at Three UK, and manages Studio Three, Three UK’s content studio, event space and VIP lounge.

Leighton Friend | Director & Lead Digital Strategist | Pather-Friend Digital

Leighton is an experienced digital marketing strategist, whose career spans over a decade in the industry. Leighton has crafted his skills at an award-winning agency, developed digital marketing strategies for world-renowned brands, including National Geographic and Fox International Channels, and built the digital marketing presence for one of the UK's largest independent Real Estate Management companies. Leighton has recently launched his own property marketing consultancy, where he helps property companies achieve their business objectives through advanced digital marketing strategies and implementation.

Michelle Gledhill | Programme Leader MSc Creative Advertising Strategy | Manchester Metropolitan University

Dr Michelle Gledhill is a specialist in in advertising, branding and media. Her position as Programme Leader for MSc Creative Advertising Strategy at Manchester Metropolitan University combines her expertise in strategic thinking when working in consultation on live briefs with brands such as Manchester City, the Happy Linen Company and Manchester Gin, with her passion for developing and nurturing student talent in the Manchester and across the UK. Her fascination for branding led her to complete a unique doctoral thesis on how brands are processed whilst playing videogames. She is a highly experienced marketer, Fellow of the Chartered Institute of Marketing (CIM), CIM Senior Examiner and HE Examiner.

George Hughes | Founder / Creative Director | Small Films

George is the Founder/Creative Director of Small Films, a video production company specialising in the food and drink sector. They use video content and digital marketing to help brands reach a wider audience. Since founding Small Films in 2016, the business has worked with dozens of high profile brands, charities and businesses from Aldi and Tilda Rice to EDF Energy and the World Food Programme. George founded Small Films off the back of a 14 year career in the television industry where he produced and directed for all the major networks including BBC, Channel 4, Discovery Channel and National Geographic. Across the years George has produced programmes with some of the world's leading names in the industry including Jamie Oliver, Gordon Ramsay and Cherry Healey. His work took him around the world filming a wide variety of different subjects from witchdoctors in the Amazon to the Chicago criminal underworld. With a passion for helping brands make a positive impact with video content, in 2019 George set up his own podcast 'The Big Chat' where he regularly interviews top brands such as Deliveroo and Depop on an array of topics from content creation to business strategy.

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

John Jones | Corporate and Forensic Partner | Beever and Struthers

John leads Beever and Struthers' Corporate Team, having been made a Partner in 1999. Beever and Struthers is an award-winning firm of Chartered Accountants and Business Advisors in Manchester, Blackburn and London, and currently rank in the Top 50 firms nationally and Top 10 firms in the North West. John is a local council member of Greater Manchester Chamber of Commerce and has been co-opted to the Partnership Steering Group of the Business Growth Hub. He was Chairman of Pro-Manchester from 2014 - 2015.

Matt Jones | Entrepreneur & Founder | MESOA Skincare & the JFI Group

Matt Jones was born in Newport and now resides in Cardiff. Having over nineteen years of experience in the Advertising & Creative Industry and thirteen years as an entrepreneur, Matt has employed more than one hundred staff during his time founding, developing, and launching his award-winning businesses. Matt has held senior positions in the UK advertising industry and founded the creative advertising agency, S3 Advertising in 2011. He then grew his agency from a start-up into a multi-million-pound national business which he sold via a management buyout in 2019. Recently featured on Dragons Den seeking a Dragon as a business partner for his male skincare brand MESOA Skincare, Matt successfully secured retail tycoon Touker Suleyman. All five Dragons were incredibly impressed by Matt with Peter Jones describing him as an “absolute inspiration” after detailing his mental health battles which inspired the creation of the brand itself. Despite Matt deciding not to continue the journey with Touker, the two remain friends. Being an advocate for men's mental health, Matt created MEOSA Skincare with a vision to create a safe, non-judgmental place for men to share their stories in the hope that it helps both them and other men. He wants to encourage men to open up and share their experiences in the hopes that it can provide the confidence for men to seek the help they need. Over the past decade, Matt has won and judged several national awards in business and entrepreneurship communities, including the NatWest Great British Entrepreneur of the Year Award in 2016, 2017 and 2018, with hopes to grow the list in 2022 and beyond.

George Lee | Social Media Manager | Krispy Kreme UK and Ireland

George is Social Media Manager for Krispy Kreme UK and Ireland. Having joined in 2019, George is responsible for social media strategy, content, reporting and occasional taste tester. The day-to-day can vary in the world of social, but George’s guiding belief is that social should always connect brand, culture and community. All the while not taking himself too seriously, you may even see him appear in a Krispy Kreme TikTok or two…

Dylan McLaren | Founder | Content Merchants

Dylan has worked as a strategist, copywriter, attorney, creative director, and director. Working with some of the biggest brands in the world in dynamic digital campaigns. After many years in the legal and advertising industries, he founded Content Merchants. An anomaly agency helping global clients navigate digital landscapes through innovative content marketing solutions and strategies. Dylan believes that targeted, integrated, interactive, mobile communications are the future of branding and marketing around the world.

Lauren Millward | Communication & Engagement Lead | GMCA |

Lauren is Communication & Engagement Lead at Greater Manchester Combined Authority, showcasing the region’s digital ambitions through delivery of a Digital Blueprint for Greater Manchester. With over 15 years’ experience of public sector communication, specialising in digital transformation, Lauren is passionate about Greater Manchester’s digital sector, the opportunity digital can bring and the integral role communication must play in that. Previous roles have included time with local authority, civil service, and NHS.

LinkedIn profile

Anastasia Nicholl | Industry Lead, Technology and Gaming Partnerships | TikTok

Anastasia Nicholl is TikTok's Industry Lead for Technology and Gaming Partnerships where she leads the team that supports brands with their marketing and advertising campaigns on TikTok. In her role, Anastasia is responsible for delivering client success and driving revenue for TikTok, building a team that consults brands including Apple, Samsung and Microsoft on how to be successful on TikTok. Joining TikTok in October 2018 just a few months after the company was launched, Anastasia has had roles across CPG and Beauty before assuming her current position. Prior to TikTok she was Head of Client Services at Facebook and Linkedin Marketing Partner Driftrock, and was a Client Partner at Facebook for two years before that.

Tiago Perdigao | Director | Fractal Mind

Tiago is an experienced Manager with +25 years of experience in the areas of marketing, sales and retail, having worked in companies such as adidas, Jeronimo Martins, Sonae and FNAC. He has worked for adidas as Portugal Marketing Director and as Director of Brand Activation for the regions of Africa and the Middle East (MENA) where he received many media, activation and retail awards. He also as been part of several jury panels in marketing awards events on the region. A true team player, he has extensive national and international experience in various business areas so he feels at home anywhere on the globe, and in any kind of project. Always pioneering in the use of new technologies to the business world, he took on gamification as his latest challenge in 2017, currently leading Gamification startups in both Portugal and the UK. He achieved is Bachelors in Management in Portugal, followed by an MBA with Marketing focus in the UK. More recently he concluded a Post-Graduation Diploma in Retail Management and another in Arts Markets and Collections. He is also a long time Member of the CIM (MCIM) and (believe it or not!) a Chartered Accountant.

LinkedIn profile

Erin Portsmouth | Director of Corporate Affair | Oldham Cares

Erin is a Chartered public relations practitioner who started her career in private sector marketing and communications consultancies, but for the past eleven years has worked in the National Health Service. She is currently Director of Corporate Affairs at NHS Oldham Clinical Commissioning Group where she oversees a portfolio including communications, engagement, public affairs, equality and diversity, organisational development and governance. She has a Masters degree in public relations, and served on the Chartered Institute of Public Relations North West Group Committee as a volunteer for ten years, also holding a three year term as Chair. She was appointed to the Board of Trustees of homelessness charity Emmaus Salford in 2017.

Bianca Spada | Social Media & Creators Lead | Meta

I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Paul Sutton | Digital Marketing & Social Media Consultant

Paul has 20 years experience working in marketing communications and has been an independent consultant since 2014. He now works with organisations, agencies and individuals to devise and implement strategic digital campaigns and training programmes that meet defined business goals. Paul also runs the Digital Download podcast, is a commentator on the social media industry for the likes of the BBC News and ITV News, and won the CIPR Practitioner of the Year award in 2020.

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