Previous Judges

The UK Social Media Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:


Greg Allum | Head of Social | Jellyfish

Greg Allum is an established client-side and agency marketer with over 10+ year’s experience leading high-performing teams. He recently became Vice President, Display & Social at LQ Digital in 2019 to drive forward the agency’s social media capability and lead its growing team. Prior to joining LQ, he worked for Jellyfish as Global Head of Social leading a team of 25 and responsible for >$75m annualized media spend and also consulted on the Toyota/Lexus account for Group M agency m/six. He has significant in-house experience at brands including British Gas, Legal and General and more recently Sony Electronics where he was European head of social and creative strategy.

Carlotta Bonafini | SEO Product Owner | Vodafone

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge


Tom Cheesewright is the founder of applied futurism practice, Book of the Future and creator of the Futurist's Toolkit, a suite of tools for agile organisations. Through consulting, speaking and media work Tom helps people to see, share and respond to a coherent vision of tomorrow. Clients range from charities and public sector organisations to FTSE100 enterprises and global technology corporations. They include; LG, Nikon, Sony Pictures, the NHS, Manchester University, the Institute of Chartered Accountants, and the Institute of Leadership and Management. Tom followed a degree in Mechatronic Engineering with 14 years in the tech industry, working with global brands such as BT, EE and IBM, and subsequently founded a series of technology-driven companies. Most recently Tom co-founded venture-backed big data analytics start-up CANDDi, of which he remains a shareholder. He acts as an advisor to a number of technology-driven start-ups. Tom is a frequent presence on TV and radio, appearing across the BBC from the Breakfast sofa to Newsround and World Business Report, and as a regular contributor to 5live and Radio 4. He has shared his thoughts on the future with Channel 4′s Sunday Brunch, Sky News, the Guardian, Evening Standard, Entrepreneur Magazine, Stuff and MSN. Tom is in demand as a futurist speaker, trainer and host and is able to shape his presentations to suit your requirements and audience.

Paul Chivers | Senior Client Partner | Twitter

Paul has been at Twitter for six years having spent the previous six working within media agencies such as Mindshare and OMD in a variety of digital and social media roles. He currently leads the UK Group M relationship at Twitter having previously led global relationships with Twitter's biggest partners. In his role he is responsible for working closely with agency leadership to ensure all brands within the group can reach their most valuable audiences on Twitter, using creative and impactful solutions that drive effectiveness. In his agency roles he was tasked with delivering award winning social media strategy and execution and is thrilled to be asked to judge this year’s work having seen so many brilliant campaigns in the last year.

Justin Clark | Founder | JustSocial

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for social media and content at Legal & General. Established in 1836, it is a leading financial services and investment management company

Nicole Correia | Senior Social Media Executive | Ocado

Nicole started her social journey from her student halls bedroom when she worked with local businesses and start-ups. Since leaving uni, her career has taken her from major players like Coca-Cola, Schweppes and Lucozade and even a stint with Pokemon. In her current role at Ocado Retail, she is responsible for maximising the 'value' Ocado's followers provide the business and, mutually, the value that social media provides Ocado customers. This includes constantly seeking out trends, opportunities and efficiencies from content creation, amplification and community management - which she knows she'll see lots of in this year's submissions.

Rachael Courtney | Studio Three Lead | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the in-house social media team at Three UK, and manages Studio Three, Three UK’s content studio, event space and VIP lounge.

Paris de Reuck | Content and Facebook Advertising Strategist | Consultant

Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups creating and managing their content, or improving the outputs of their staff, giving a fresh perspective on how to make content and social media efforts more effective.

Lyndsey Evans | Founder | Collaborative Folks

Lyndsey runs the PR & communications freelance network, Collaborative Folks, which she launched after 20 years working in both inhouse and agency marketing communications roles, spanning PR, content marketing and brand strategy. Prior to this she headed up comms at retailers and Iceland Foods, as well as worked at some of the north west’s biggest agencies. Lyndsey’s experience spans 70+ brands across 20 sectors and includes Bentley Motors, Gumtree, Very, Specsavers and Marks & Spencer. At, Lyndsey transformed the brand's reputation from a little-known online white goods specialist to one of the most talked about emerging online retailers over a four year period. She also introduced the company’s first PR, content and influencer team and after inheriting a decimated search profile brought the business' search rankings back to page 1 from page 100 following a Google penalty. Lyndsey has won many industry awards and has been named a top 50 in-house communicator in the north.

Andy Fairclough | Strategy Consultant

Andy is a freelance Insight & Strategy Consultant with 13 years’ experience working in media, advertising and PR. His background is a combination of data, consultancy and strategy – and he has applied his art and science background on social marketing for the past seven years at Dentsu, IPG and now freelance. Specialisms include audience strategy, emerging trends, digital and influencer marketing and emerging technologies.

Megan Farmer | Global Head of Social Media | J.P. Morgan

Megan leads J.P. Morgan’s global Social Media Marketing and Communications Centre of Excellence. She joined the firm in 2013 to manage the J.P. Morgan brand on social media, including content strategy and development, communications, marketing, social listening and analytics. In 2017, J.P. Morgan won its first Shorty Award under Megan’s leadership. In 2019, Megan relocated from New York to London to expand J.P. Morgan’s EMEA and APAC social presence, and took on the additional responsibility of the wider JPMorgan Chase brand. Previous to J.P. Morgan, Megan has a decade of experience writing and producing content across digital, print, and broadcast platforms. Outside of the office, Megan is an avid runner, finishing 12 full marathons to date.

James Gordon Mackintosh | Co-Founder | Hope&Glory

Neil Hardy | Digital Director | MID COUNTIES COOP

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

George Hughes | Founder / Creative Director | Small Films

George is the Founder/Creative Director of Small Films, a video production company specialising in the food and drink sector. They use video content and digital marketing to help brands reach a wider audience. Since founding Small Films in 2016, the business has worked with dozens of high profile brands, charities and businesses from Aldi and Tilda Rice to EDF Energy and the World Food Programme. George founded Small Films off the back of a 14 year career in the television industry where he produced and directed for all the major networks including BBC, Channel 4, Discovery Channel and National Geographic. Across the years George has produced programmes with some of the world's leading names in the industry including Jamie Oliver, Gordon Ramsay and Cherry Healey. His work took him around the world filming a wide variety of different subjects from witchdoctors in the Amazon to the Chicago criminal underworld. With a passion for helping brands make a positive impact with video content, in 2019 George set up his own podcast 'The Big Chat' where he regularly interviews top brands such as Deliveroo and Depop on an array of topics from content creation to business strategy.

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

Niusha Koucheksarai | Brand Partnerships Lead | TikTok

Niusha Koucheksarai is Head of Brand Partnerships for Global Business Solutions for TikTok, the short-form video and entertainment platform. In this role, Niusha oversees brand & client partnerships across key accounts, empowering vertical brand experts to drive TikTok for Business solutions and value for our customers. Prior to joining TikTok, Niusha has nearly 15 years Agency experience specialising in TV, Video and Trading, most recently as Head of AV for Havas Media Group

Steve Kuncewicz | Head Of Creative, Digital & Marketing Sector Group | BLM Law |

Steve is a Partner within BLM’s Commercial Advisory Business Stream, and leads the firm’s Creative, Digital & Marketing Sector Group. Specialising in intellectual property, media, marketing and privacy-related issues, Steve is also the Honorary Solicitor to the Manchester Publicity Association and a co-founder of the Bulletproof Agency Network, working with agencies and clients who deal with them to leverage legal expertise and a commercial approach for the benefit of his clients.

Rachel Lloyd | PR Consultant & Founder | Ebb & Co. Communications

Rachel is a strategic senior communications professional with over 21 years experience of delivering award-winning campaigns for large international brands including Cunard, Samsung, HP (Hewlett-Packard), BAA, KLM, Moat House Hotels, Isle of Jura Whisky and Land Rover. Post her departure earlier this year from Cunard, where she held the role of Global Director of PR & Social Media, Rachel launched her own consultancy Ebb & Co. Communications, offering PR, social media and influencer relations. Specialising in the luxury, lifestyle and travel sectors, Rachel has extensive experience in creating and delivering integrated consumer brand led campaigns, reputation management including executive visibility, media and influencer relations, content planning and development, building and managing brand partnerships and social media including paid and social strategy. Rachel is a member of Global Women in PR (GWPR) and is part of the executive committee.

Inam Mahmood | Managing Director, Global Business Solutions (UK) | TikTok

Inam Mahmood serves as Managing Director, Global Business Solutions (UK) for TikTok, the popular short-form video app that inspires creativity and brings joy. In this role, Inam oversees all commercial partnerships. Prior to joining TikTok, Inam played a major role in growing digital businesses across various mobile and video startups over the last 18 years, including award-winning creative mobile firm, Adludio, where he led strategy and client relationships across high-growth businesses. Inam holds a Bachelor’s Degree in Film & Broadcast Production. In his spare time, he enjoys reading, movies and discovering new cultures.

Carla Marshall | Head of Content Marketing | Vidiq

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at and, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.

Chris McKay | Head of Brand Engagement | Hillarys

Chris is a multiple award-winning social media expert with more than a decade experience in digital marketing. He’s worked in a variety of roles across multiple brands including The Hillarys Group, Ministry of Sound, Arla Foods and The Very Group (previous Shop Direct Group). Over the last six years, Chris has progressed from Social Media Executive to Head of Brand Engagement at The Hillarys Group where he is responsible for not only social media but PR, influencer marketing, home interest advertising, sponsorship, partnerships, content and brand reputation strategy. He is the driving force behind changing the company’s approach to social media, developing ways of measuring it from both a brand metrics perspective and to a cost-efficient ROI. Chris also runs The Social Expert, where he teaches brands (both big and small) how to use social media effectively to grow their company and has worked with numerous start-ups and local businesses to help them reach their potential

Dylan McLaren | Founder | Content Merchants

Dylan has worked as a strategist, copywriter, attorney, creative director, and director. Working with some of the biggest brands in the world in dynamic digital campaigns. After many years in the legal and advertising industries, he founded Content Merchants. An anomaly agency helping global clients navigate digital landscapes through innovative content marketing solutions and strategies. Dylan believes that targeted, integrated, interactive, mobile communications are the future of branding and marketing around the world.

Lauren Millward | Communication & Engagement Lead | GMCA |

Lauren is Communication & Engagement Lead at Greater Manchester Combined Authority, showcasing the region’s digital ambitions through delivery of a Digital Blueprint for Greater Manchester. With over 15 years’ experience of public sector communication, specialising in digital transformation, Lauren is passionate about Greater Manchester’s digital sector, the opportunity digital can bring and the integral role communication must play in that. Previous roles have included time with local authority, civil service, and NHS.

LinkedIn profile

Matt Read | Global Social Media Director | GSMA

Matt Read is the Global Director of Social Media at the GSMA. An award-winning social & content strategist with over 12 years of experience in the industry, Matt's innovative approach to social media marketing and relentless drive to stay ahead of the game has afforded him many opportunities to create forward-thinking strategies for some of the world's leading brands and organisations.

Joana Sinel | Tech SEO Manager | Property Finder

Joana has 10 years’ experience working in the world of digital & performance marketing, with in-depth specialist knowledge of Search Engine Optimisation (SEO) and Google Marketing Products. She gained valuable experience working on the agency side which immersed her fully in the fast-moving digital marketing culture, with a variety of SEO clients of different sizes in different industries such as banking, hotels, airlines, finance, travel and eCommerce.

Danielle Smith | Managing Director | Communicator London

An agency leader with considerable experience in building strong senior client relationships; providing strategic direction and driving commercial success. Danielle has strong a track record of leading and executing social, digital and integrated campaigns for numerous top tier brands, (including McDonald’s, Coke, Jack Daniel’s, Kellogg’s and Heineken) that resonate with consumers, drive sales for clients and create agency growth

Lynsey Smith | Global Communications Senior Manager | Dove

Lynsey is a Global Senior Communications Manager for Dove. With over 12 years of experience (agency side and in-house) she has worked across a broad range of industry sectors, both internationally and within the UK. A strong believer in the power of social, Lynsey has a proven track record of creating and implementing impactful PR, influencer marketing and social media strategies that drives sales and achieve coverage in the editorial and influencer environment.

Bianca Spada | Social Media & Creators Lead | Meta

I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Matthew Tasker | Head of Digital Channels | United Utilities

Matt leads the digital channels team at United Utilities, the largest listed water company in the UK serving more than 3 million homes and businesses in the North West. Matt’s team looks after digital customer service including social media and webchat, digital marketing and optimising the customer experience, and the performance of a range of digital customer journeys across various platforms. Prior to working at United Utilities, Matt started his career as a business management graduate at RWE npower before moving on to hold various marketing and digital roles at npower, Vax and British Gas. Outside of work he’s also the chairman of Hale Barns Cricket Club.

Laura Thomas | Media Innovation Director | MediaCom Media

Over the last decade, Laura’s worked in various roles across PR, digital and advertising, including running her own business focusing on consultancy for two years, and has delivered social training for companies including Econsultancy and the Chartered Institute of Marketing. In the last five years, Laura’s progressed through various roles at MediaCom North including Head of Display & Head of Digital Media Strategy and within those roles has developed multi-award winning campaigns for clients like New Balance and Missguided. Laura now holds a dual role as an Investment Director responsible for Media Innovation and Social at MediaCom North. In Social, Laura is responsible for leading the paid social product and team across the group – ensuring growth and best practice. In Innovation, Laura works with media owners to give clients across the group access to the most innovative and exciting ways to activate media, enabling them to engage with their audiences on a deeper level and build greater emotional connections. Having worked in social media for different types of businesses, Laura is a passionate believer in the power of using social media to drive meaningful business outcomes and behavioural change.

Daniel Upson | Director of Social Media | iProspect

Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson |

Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

LinkedIn profile

Zoë Williams | Social Media Manager | Boohoo

Charlotte Wright | Director, Head of Social Media | iProspect

Charlotte leads iProspect’s award-winning social media team across Paid, Organic Social and Influencer Marketing, with over 30 team members across 4 offices. With 12 years agency experience, Charlotte has led and implemented transformative social strategies for a broad range of consumer brands including Matalan, Pets at Home, Thomas Cook and many more. Charlotte is a passionate believer in the power of social media to deliver business results; driving deeper connections between brands and their customers.