Previous Judges

The UK Social Media Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:


Greg Allum | Head of Social | Jellyfish

Greg Allum is an established client-side and agency marketer with over 10+ year’s experience leading high-performing teams. He recently became Vice President, Display & Social at LQ Digital in 2019 to drive forward the agency’s social media capability and lead its growing team. Prior to joining LQ, he worked for Jellyfish as Global Head of Social leading a team of 25 and responsible for >$75m annualized media spend and also consulted on the Toyota/Lexus account for Group M agency m/six. He has significant in-house experience at brands including British Gas, Legal and General and more recently Sony Electronics where he was European head of social and creative strategy.


Tom Cheesewright is the founder of applied futurism practice, Book of the Future and creator of the Futurist's Toolkit, a suite of tools for agile organisations. Through consulting, speaking and media work Tom helps people to see, share and respond to a coherent vision of tomorrow. Clients range from charities and public sector organisations to FTSE100 enterprises and global technology corporations. They include; LG, Nikon, Sony Pictures, the NHS, Manchester University, the Institute of Chartered Accountants, and the Institute of Leadership and Management. Tom followed a degree in Mechatronic Engineering with 14 years in the tech industry, working with global brands such as BT, EE and IBM, and subsequently founded a series of technology-driven companies. Most recently Tom co-founded venture-backed big data analytics start-up CANDDi, of which he remains a shareholder. He acts as an advisor to a number of technology-driven start-ups. Tom is a frequent presence on TV and radio, appearing across the BBC from the Breakfast sofa to Newsround and World Business Report, and as a regular contributor to 5live and Radio 4. He has shared his thoughts on the future with Channel 4′s Sunday Brunch, Sky News, the Guardian, Evening Standard, Entrepreneur Magazine, Stuff and MSN. Tom is in demand as a futurist speaker, trainer and host and is able to shape his presentations to suit your requirements and audience.

Paul Chivers | Senior Client Partner | Twitter

Paul has been at Twitter for six years having spent the previous six working within media agencies such as Mindshare and OMD in a variety of digital and social media roles. He currently leads the UK Group M relationship at Twitter having previously led global relationships with Twitter's biggest partners. In his role he is responsible for working closely with agency leadership to ensure all brands within the group can reach their most valuable audiences on Twitter, using creative and impactful solutions that drive effectiveness. In his agency roles he was tasked with delivering award winning social media strategy and execution and is thrilled to be asked to judge this year’s work having seen so many brilliant campaigns in the last year.

Justin Clark | Founder | JustSocial

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for social media and content at Legal & General. Established in 1836, it is a leading financial services and investment management company

Rachael Courtney | Studio Three Lead | Three

Rachael has worked in PR & Events for over 17 years, with 13 years running Social Media for big brands. In her current position she leads the in-house social media team at Three UK, and manages Studio Three, Three UK’s content studio, event space and VIP lounge.

Paris de Reuck | Content and Facebook Advertising Strategist | Consultant

Paris has worked in social media and SEO for thirteen years, with eight years spent heading social media, influencers and editorial teams at MediaCom and OMD. Paris now works directly with companies and startups creating and managing their content, or improving the outputs of their staff, giving a fresh perspective on how to make content and social media efforts more effective.

Andy Fairclough | Strategy Consultant

Andy is a freelance Insight & Strategy Consultant with 13 years’ experience working in media, advertising and PR. His background is a combination of data, consultancy and strategy – and he has applied his art and science background on social marketing for the past seven years at Dentsu, IPG and now freelance. Specialisms include audience strategy, emerging trends, digital and influencer marketing and emerging technologies.

Megan Farmer | Global Head of Social Media | J.P. Morgan

Megan leads J.P. Morgan’s global Social Media Marketing and Communications Centre of Excellence. She joined the firm in 2013 to manage the J.P. Morgan brand on social media, including content strategy and development, communications, marketing, social listening and analytics. In 2017, J.P. Morgan won its first Shorty Award under Megan’s leadership. In 2019, Megan relocated from New York to London to expand J.P. Morgan’s EMEA and APAC social presence, and took on the additional responsibility of the wider JPMorgan Chase brand. Previous to J.P. Morgan, Megan has a decade of experience writing and producing content across digital, print, and broadcast platforms. Outside of the office, Megan is an avid runner, finishing 12 full marathons to date.

James Gordon Mackintosh | Co-Founder | Hope&Glory

Fiona Hunt | Founder | Aitchco

Fiona is a brand marketer with 15+ years’ leadership experience across international marketing agencies, and global travel and leisure brands in the UK and APAC including Sydney Opera House, Google, Mahlab Media and most recently as Group Partner at MediaCom. Fiona now runs marketing consultancy AitchCo helping businesses grow.

Rachel Lloyd | PR Consultant & Founder | Ebb & Co. Communications

Rachel is a strategic senior communications professional with over 21 years experience of delivering award-winning campaigns for large international brands including Cunard, Samsung, HP (Hewlett-Packard), BAA, KLM, Moat House Hotels, Isle of Jura Whisky and Land Rover. Post her departure earlier this year from Cunard, where she held the role of Global Director of PR & Social Media, Rachel launched her own consultancy Ebb & Co. Communications, offering PR, social media and influencer relations. Specialising in the luxury, lifestyle and travel sectors, Rachel has extensive experience in creating and delivering integrated consumer brand led campaigns, reputation management including executive visibility, media and influencer relations, content planning and development, building and managing brand partnerships and social media including paid and social strategy. Rachel is a member of Global Women in PR (GWPR) and is part of the executive committee.

Inam Mahmood | Managing Director, Global Business Solutions (UK) | TikTok

Inam Mahmood serves as Managing Director, Global Business Solutions (UK) for TikTok, the popular short-form video app that inspires creativity and brings joy. In this role, Inam oversees all commercial partnerships. Prior to joining TikTok, Inam played a major role in growing digital businesses across various mobile and video startups over the last 18 years, including award-winning creative mobile firm, Adludio, where he led strategy and client relationships across high-growth businesses. Inam holds a Bachelor’s Degree in Film & Broadcast Production. In his spare time, he enjoys reading, movies and discovering new cultures.

Carla Marshall | Head of Content Marketing | Vidiq

Carla Marshall is the Head of Content Marketing at YouTube analytics platform vidIQ. She has 10+ years of experience in video marketing, social media management, content marketing, DRM, and SEO. She was previously Editor in Chief at and, and the Community Manager for the ReelSEO YouTube Channel. She is YouTube Certified and a judge for the UK, US, and EU Search Awards.

Chris McKay | Head of Brand Engagement | Hillarys

Chris is a multiple award-winning social media expert with more than a decade experience in digital marketing. He’s worked in a variety of roles across multiple brands including The Hillarys Group, Ministry of Sound, Arla Foods and The Very Group (previous Shop Direct Group). Over the last six years, Chris has progressed from Social Media Executive to Head of Brand Engagement at The Hillarys Group where he is responsible for not only social media but PR, influencer marketing, home interest advertising, sponsorship, partnerships, content and brand reputation strategy. He is the driving force behind changing the company’s approach to social media, developing ways of measuring it from both a brand metrics perspective and to a cost-efficient ROI. Chris also runs The Social Expert, where he teaches brands (both big and small) how to use social media effectively to grow their company and has worked with numerous start-ups and local businesses to help them reach their potential

Matt Read | Global Social Media Director | GSMA

Matt Read is the Global Director of Social Media at the GSMA. An award-winning social & content strategist with over 12 years of experience in the industry, Matt's innovative approach to social media marketing and relentless drive to stay ahead of the game has afforded him many opportunities to create forward-thinking strategies for some of the world's leading brands and organisations.

Danielle Smith | Managing Director | Communicator London

An agency leader with considerable experience in building strong senior client relationships; providing strategic direction and driving commercial success. Danielle has strong a track record of leading and executing social, digital and integrated campaigns for numerous top tier brands, (including McDonald’s, Coke, Jack Daniel’s, Kellogg’s and Heineken) that resonate with consumers, drive sales for clients and create agency growth

Bianca Spada | Global Senior Social Media Manager | Red Bull

I am a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. I am an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. I have a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Laura Thomas | Media Innovation Director | MediaCom Media

Over the last decade, Laura’s worked in various roles across PR, digital and advertising, including running her own business focusing on consultancy for two years, and has delivered social training for companies including Econsultancy and the Chartered Institute of Marketing. In the last five years, Laura’s progressed through various roles at MediaCom North including Head of Display & Head of Digital Media Strategy and within those roles has developed multi-award winning campaigns for clients like New Balance and Missguided. Laura now holds a dual role as an Investment Director responsible for Media Innovation and Social at MediaCom North. In Social, Laura is responsible for leading the paid social product and team across the group – ensuring growth and best practice. In Innovation, Laura works with media owners to give clients across the group access to the most innovative and exciting ways to activate media, enabling them to engage with their audiences on a deeper level and build greater emotional connections. Having worked in social media for different types of businesses, Laura is a passionate believer in the power of using social media to drive meaningful business outcomes and behavioural change.

Daniel Upson | Director of Social Media | iProspect

Zoë Williams | Social Media Manager | Boohoo

Charlotte Wright | Director, Head of Social Media | iProspect

Charlotte leads iProspect’s award-winning social media team across Paid, Organic Social and Influencer Marketing, with over 30 team members across 4 offices. With 12 years agency experience, Charlotte has led and implemented transformative social strategies for a broad range of consumer brands including Matalan, Pets at Home, Thomas Cook and many more. Charlotte is a passionate believer in the power of social media to deliver business results; driving deeper connections between brands and their customers.