Take a look at our Judges’ top tips on what they look for in a winning entry:
Melissa Conibear, FleishmanHillard
- Demonstrate the innovative use of channels – I am particularly interested in creative ways to use channel functionality. For me it is not about the budget or being first to platform
- Make the impact clear – beyond the metrics what impact did the campaign have both for the company and audiences
- Why is it unique– I want to easily see why this campaign should be considered over the many other submitted and understand the social first approach taken
Matthew Tasker, United Utilities
- A clearly defined purpose for your activity – what have you set out to achieve?
- A creative approach that’s worked hard to consider your intended audience
- Clear evidence that you’ve achieved what you set out to do with meaningful success metrics