Published by isobel.regan@dontpanicprojects.com
Published Date 31.07.2024 
About Cherry Pick Talent
Since 2016, Cherry Pick has been at the forefront of innovative marketing through creator activations and gaming integrations. We’ve successfully executed hundreds of campaigns across diverse industries, collaborating with creators from various verticals.
Evolving Influence: We’re reshaping and redefining marketing. Our dynamic approach ensures we stay fresh, relevant, and ahead of the curve. We’re constantly evolving to meet the market’s changing needs, ensuring our clients always benefit from the latest trends and technologies.
Empowering Brands: We’re in the business of making brands shine. We empower our clients to reach new heights by forging authentic connections with creators. We help brands stand out and achieve their goals through award-winning creative strategies and innovative in-game activations.
Amplifying Voices: We don’t just relay messages; we amplify the voices that matter. Our activations provide creators from all backgrounds with a powerful platform for expression, recognition, and appreciation. We’re dedicated to ensuring every voice is heard and valued.
Our UKSMA 2024 Nominations
They say good things come in threes, and we’re thrilled that Cherry Pick has been shortlisted in not one, not two, but THREE categories for the UK Social Media Awards!
As a company proudly founded in the UK, but working around the world, we’re deeply grateful to the UKSMA judges for being recognized in our home country. With 2024 shaping up to be our most successful year yet, we’re bursting with pride for our dedicated team, amazing clients, and the extraordinary campaigns we’ve created together. Each nomination is a testament to the creativity and hard work that has driven our success.
We want to extend our heartfelt thanks for this recognition and give a special nod to our fellow nominees, whose outstanding work continues to inspire and elevate the industry
Now let’s take a closer look at our nominations, the innovative creatives, strategic approaches, and talent teams behind each!
First up, our “Solitaire Grand Harvest Glamorous Giveaways” campaign has been shortlisted for Best Use of Instagram. Following a TV ad with Sarah Jessica Parker, we crafted Instagram creatives worthy of Carrie Bradshaw’s distinguished taste, aimed at driving mobile game installs.
Our strategy was geared around targeted creator verticals, engaging young moms, religious creators, and suburban Americans through tailored Instagram content. We revitalized Instagram giveaways with luxury bundles and innovative automatic IG DM mechanics, securing high-quality content and driving tens of thousands of game installs. This campaign exceeded performance goals and set a new record for Playtika’s CPI, showcasing our ability to innovate and maximize results.
“We are absolutely thrilled to be shortlisted for this award! Joining efforts with our longstanding client Playtika and their partnership with SJP, we knew we had to smash it out of the park—and that we did! At Cherry Pick Talent, we always strive to think of innovative and out-of-the-box ideas for our clients, so we’re beyond excited and grateful to be recognized for our efforts in the Best Use of Instagram category.”
Melisa Mhatre – Head of Partnerships, EMEA
Next, our “Honoring Black History Month with TikTok’s Trailblazers” campaign has been shortlisted for Best Use of TikTok. This initiative celebrated Black History Month by highlighting the impact of Black creators in the UK, showcasing their contributions to both TikTok and British culture.
We secured partnerships with 20 standout Black creators featured on TikTok’s 2023 Trailblazer list, engaging creators to craft content celebrating their Trailblazer title. In addition, the creators were prompted to highlight three UK-based Black content creators of their choosing. This campaign’s success went beyond numbers, fostering genuine connections and celebrating the #BlackTikTok community, reflecting TikTok’s commitment to inclusivity and authentic community engagement.
“We are so proud of this campaign – working with unique and trailblazing creators in partnership with TikTok was such a highlight of our recent campaigns, and it was a campaign filled with heart from all sides.”
Jody Flanagan – Senior Vice President, UK
And last but not least, our “Dead Island 2 Launch” campaign has been shortlisted for Best Use of Social Media for Entertainment. Reviving a cult classic after over a decade, our mission was to reignite enthusiasm for Dead Island 2 and drive purchases exclusively through the Epic Games Store.
Our strategy focused on engaging the dormant fanbase and generating excitement around the sequel. We executed a multi-platform campaign across YouTube, Instagram, TikTok, and Twitch, and showcased adaptability, shifting from a dual-phase approach to an intensive launch push. Beyond surpassing viewership goals, the positive response from creators drove a surge in organic content,
further amplifying this campaign’s reach and impact. This launch showcased our strategic flexibility and deep understanding of the gaming community, breathing new life into the Dead Island franchise.
“Dead Island 2 was a long time coming so we knew that this campaign had to make it’s mark – and oh boy did we! From a huge selection of timely, relevant and genuine fans of the franchise, we delivered a robust campaign that we, the creators, and the brand were all proud of. So so happy to see it recognised with this nomination!”
Elizabeth Brent – Senior Influencer Marketing Manager, US
We’re thrilled and honored to have received these three UK Social Media Awards nominations. A huge thank you to the judges and a massive shoutout to our fellow nominees. We’re excited to see who takes home the awards and look forward to celebrating the incredible work across our industry!
