Published by isobel.regan@dontpanicprojects.com
Published Date 31.07.2024 
S&P Global is a beacon of essential intelligence, renowned for its credit ratings, research, data, and analytics that empower clients to make informed decisions. With a legacy stretching back to 1860 and a strong global presence, S&P Global stands out for its financial market expertise and dedication to delivering reliable information. Their mission is clear: to power the markets of the future through transparent insights. Among S&P Global’s diverse brands are S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices and S&P Global Market Intelligence, each serving a wide array of industries and stakeholders.
Introducing Our Team and Our Mission
Our award-nominated team embarked on a transformative journey to elevate S&P Global’s social media presence. Our goal was to amplify brand awareness and generate leads across multiple platforms, including LinkedIn, Facebook, Instagram, and more.
Celebrating Our Achievements
Our collaborative efforts have yielded remarkable results:
- Follower Growth: In 2023, we grew our follower base by an average of 44.4% year-over-year, driving significant audience expansion.
- Engagement Increase: Social media engagement soared by 25.3% year-over-year, fostering a more interactive community.
- Traffic Boost: Clicks within posts surged by 48.9% year-over-year, increasing traffic to our content.
- Improved CTR: Our click-through rate rose by 11.5% year-over-year, highlighting the effectiveness of our calls to action.
- Lead Generation: LinkedIn product pages alone generated over 30 leads in 2023, with an additional 20 leads across S&P Global business units in Q1 2024.
- Instagram Success: From Q1 2023 to Q2 2024, we witnessed a phenomenal 50% follower increase on Instagram, outpacing competitors with a 33.6% rise in Q1 2024.
- Newsletter Growth: Our LinkedIn newsletter subscriber base expanded substantially, surpassing 56,000 in H2 2023 and reaching a staggering 200,000 in Q1 2024.
These milestones reflect our team’s dedication and the effectiveness of our ongoing social media strategy, which continues to deliver impressive results for S&P Global.
Overcoming Challenges Together
The past two years have been incredibly challenging for our social media team. We’ve faced personal hardships, including battles with cancer and family losses. Yet, through it all, we’ve demonstrated remarkable resilience and unity.
Despite these obstacles, we’ve persevered. We’ve supported each other, leveraging our diverse strengths and never losing sight of our goals. We’ve consistently met our KPIs and forged strong relationships with stakeholders.
Our experiences have taught us that our diverse backgrounds and experiences are our greatest strengths. We are adaptable, resilient, and unyielding in the face of challenges. These qualities make us strong contenders for the social media award, and we are proud of the journey we’ve taken to get here.
Looking Ahead
As we move forward, we remain committed to pushing the boundaries of social media excellence for S&P Global. Our journey is a testament to the power of teamwork, resilience, and unwavering dedication. Here’s to continuing our mission and achieving even greater heights together!
