Published by isobel.regan@dontpanicprojects.com
Published Date 09.08.2022 
Who are KOMI?
KOMI Group are a social first creative agency, publisher and licensor. Originally known as ‘It’s Gone Viral’, the business has rocketed in just a couple of years and now boasts owning 8 social brands, across 12 social media platform with a reach of 33 million. Having all this knowledge from owning social brands moved the company to create an in-house agency so they can better serve themselves and brands looking for a truly social-first, all-round solution.
Best in-house agency award
Having the foundation, knowledge and skill of owning successful social brands such as ‘It’s Gone Viral’, ‘Go Fetch’, and many more, KOMI have done it themselves and now do it for their ever-expanding customer base. Their services include anything social with a focus on branded content, social media account management and licensing of user generated content – all underpinned by a plethora of creatives; creative strategists, video producers, video editors, graphic designers, copywriters, content creators, videographers and account managers.
Due to the increased opportunities that comes with scaling up any business, KOMI has increased its ranks by more than double in the last year – so much so that a move to a new, bigger office is imminent!
What makes KOMI stand out from other agencies? The culture and values! Beth New, the Senior People and Operations Manager said “Our values aren’t just words plastered around. We amplify them into our actions and behaviours with a focus on wellbeing. After all, KOMI are big believers in not only doing things right – but doing the right thing.” From smashing it every day to being a good egg, KOMI’s values not only reflect the organisation itself but is also a great example of meeting the demands of an organisation operating in 2022.
Best use of Twitter award
Amongst the owned social brands, KOMI Group owns a network of football-related Twitter accounts with a total following of 2.9 million in the months prior to working with Fanz, the campaign shortlisted for ‘Best use of Twitter’ in this years’ UK Social Media Marketing Awards. Fanz is a technology platform for football, the intersection of fan culture and the blockchain – a gateway to NFTs, gaming and governance. Tasked with raising awareness of Fanz to a football audience, demystifying some of the jargon in the NFT sector whilst also promoting their first drop of NFTs featuring legendary football commentator John Motson’s top fifty games, KOMI launched a first of its kind live football fan show on Twitter Spaces.
Spaces allows Twitter users to broadcast audio to their following on any IOS or Android device. A host can allow up to two co-hosts, not including the maximum ten speakers allowed on each show. Each show has interactive features including live chat and competitions connecting the audience to the speakers.
The KOMI group campaign with Fanz, was a first of its kind professionally produced Twitter Spaces broadcast, which was then also released as a podcast. The shows had over 50,000 live listeners, with a total audience of over 1 million across KOMI’s Twitter portfolio, who then listened to clipped up assets accompanied by animations. Across the campaign they had a total reach of over 18 million, delivering 6 million video views to other campaign content. The set up and production was truly an absolute media first.
Being nominated in one category is great but being nominated in two is a privilege – KOMI is honoured to be shortlisted in both the Best In-House Agency and Best use of Twitter awards.
