2022 Shortlist
Congratulations to all our 2022 UK Social Media Awards finalists! Be sure to celebrate your success by posting your finalist assets, and using #UKSocialMediaAwards
BEST USE OF FACEBOOK
Emma Trim & LADbible Group Ltd
— I grew up in a cult without realisingLET’S RUN SOCIAL & CB HEAT PUMPS
— A 72-HOUR, MILLION-POUND CAMPAIGNRocketMill & Huggies
— Increasing conversion rates by 135% to deliver DryNites through dataBEST USE OF TIKTOK
Arke Agency & Keele University
— Undergraduate EngagementBattenhall & Xiaomi
— #OwnYourStyleborne x CITB & Go Construct
— #NAW22Fanbytes by Brainlabs & LELO
— How We Overcame Censorship to Drive Mass Awareness of a Sexual Wellness Brand on TikTok.Kairos Media & Rovio/Angry Birds
— #AngerForGoodMerkle
— Tackling Travel Clichés with TikTokPlus 1 Communications & Hard Rock Cafe
— TikTokSpark Foundry
— Putting an end to lockdown isolationRise at Seven & PrettyLittleThing
— Creating an increase in search demand of 800% for something we already rank #1 forBe-Hookd Digital
— The Fashion Awards 2021, Presented by TikTokWaitrose
— #TooGoodToWaste Hashtag ChallengeZenith Media & Rimmel
— TikTok’s Next Top ModelBEST USE OF SOCIAL MEDIA IN A CRISIS
Fanbytes by Brainlabs & Public Health England
— Helping to change Gen Z behaviours in response to Covid-19.Spark Foundry UK & Rail Delivery Group
— Putting an end to lockdown isolationThe Met Office
— ‘How the Met Office took social media by storm’BEST USE OF TWITTER
Coolr & Deliveroo
— Sing Your DialectCoolr & Walkers
— The Return of Prawn Cocktail WotsitsDstl External Communications Team
— The Science InsideKairos Media & Pizza Hut UK
KOMI Group & Fanz
— A first of its kind professionally produced Twitter Spaces broadcastPerformics @ Starcom & Samsung Global
— Activating the best livestream in Twitter historyPolice Scotland
— #ThatGuyTangerine & Specsavers
— It’s Coming HomeTwitter Next & adidas
— #FastestFollowerTwitter Next & Netflix UK
— #NestflixBEST USE OF SOCIAL MEDIA FOR FMCG
Coolr & Heineken
— Shear GeniusCoolr & Walkers
— The Return of Prawn Cocktail WotsitsRocketMill & Huggies
— Increasing conversion rates by 135% to deliver DryNites through dataThe Wild & Kraft Heinz
— Bull’s-Eye’s Cook Strong CommunityWavemaker UK & evian
— evian x Twitter: Serving media brilliance for the return of WimbledonBEST USE OF INSTAGRAM
Battenhall & Xiaomi
— #OwnYourStyleCarousel & MGA
— Achieving lift off for the L.O.L. Surprise! Travel rangeDown at the Social
— Kampus Curating Manchester’s Garden Neighbourhood For The ‘GramSikh Women’s Aid & Gagan Kang
— From Her Kings Are BornWilderness Agency & Southern Comfort
— Glitter Up for Mardi GrasBEST DIRECT RESPONSE SOCIAL MEDIA CAMPAIGN
Buddy Media Group & musicMagpie
— #mountrecyclemoreFlourish & St Mungo’s
— Winter Fundraising Appeal 2021psLondon & RNID
— Mishearing Something?River Island & Merkle
— From Clicks to Clothes: How we used engagement signals to prioritise products and ramp-up revenueBEST USE OF SNAPCHAT
MOST IMPACTFUL SOCIAL MEDIA INNOVATION
Eleven Sports Media & multiple football clubs
— StatZone, Fan Engagement and the pandemicTwitter Next & adidas
— #FastestFollowerWavemaker & MGA
— L.O.L Surprise! x RobloxBEST USE OF YOUTUBE
BEST USE OF SOCIAL MEDIA FOR RETAIL
Buddy Media Group & musicMagpie
— #mountrecyclemoreCubaka & Mattel
— Pictionary Air – Drawing in new playersEthnic Reach & Vatika UK
— #BeVisible – See the ability, not the difference.Mosquito Digital & Vileda
— #LoveableMessRise at Seven & Mark Hill
— This is NOT a sex toyTangerine & Specsavers
— It’s Coming Homethe tree & Wenzel’s
— A growth vision baked into the heart of the communityBEST USE OF LINKEDIN
Amelia Sordell
eight&four & Genesis Motors Europe
— Pan-European Brand LaunchFCB Inferno & Virgin Group
— Dyslexic ThinkingMathew Batterbee
— Growth & AwarenesspsLondon & Bottomline Technologies
— Can You Spot the Fraud?BEST USE OF SOCIAL MEDIA FOR FINANCE
psLondon & Bottomline Technologies
— Can You Spot the Fraud?Stewart Lawley & Taxbuddi
— Putting money back in your pocketBEST AUDIENCE ENGAGEMENT CAMPAIGN
Buddy Media Group & musicMagpie
— #mountrecyclemoreEleven Sports Media & multiple football clubs
— StatZone, fan engagement and the pandemicGravity Global & Embraer
— Profit Hunter: A Force with NaturePassion Digital & The Lost Explorer Mezcal
— An audience-first approach to socialPolice Scotland
— #ThatGuySpark Foundry
— Putting an end to lockdown isolationRocketMill & USN
— Turning the sports nutrition market inside out with “Greatness Inside”Twitter Next & adidas
— #FastestFollowerTwitter Next & Netflix UK
— #NestflixThe River Group & LloydsPharmacy
— #HereForSexualHealthWiser & Frasers Group
— Finding the FearlessZenith Media & Rimmel
— TikTok’s Next Top Model33Seconds & Citroën UK
— Ami in the UKBEST LOW BUDGET CAMPAIGN
Arke Agency & Brighton Chamber
— Brighton & Hove Living Wage CampaignDown at the Social
— Lands a win for Beartown with Big Jet TVDstl External Communications Team
— We are DstlHydrogen & South Lanarkshire College
— Leading the way in educationNaturally Social & The Clinic
— Welcome to The ClinicSYLO Communications & Müller UK and Ireland
— Share The Love with Müller Corner Creations by Dina Asher-SmithTangerine & Specsavers
— It’s Coming HomeVeg Power
BEST SOCIAL INFLUENCER CAMPAIGN
Battenhall & Xiaomi
— #OwnYourStyleBuddy Media Group & musicMagpie
— #mountrecyclemoreBrands2Life & LinkedIn
— LinkedIn ChangemakersSpark Foundry UK & Takis
— DON’T READ THIS AWARD!eight&four & Genesis Motors Europe
— ‘Genesis Friends’ Ambassador NetworkFCB Inferno & BMW
— 4 SeriesPolice Scotland
— #ThatGuySpark Foundry UK & Rail Delivery Group
— Putting an end to lockdown isolationspottydog communications & Arden Grange
— Getting the PAWty started for Arden Grange’s 25th birthdaySmoking Gun & Munchkin
— Another Munchkin MiracleSky Glass
— Made of MagicVeg Power
— #SeasonalVegBEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA
Battenhall & YouTube
— UK Creators Engagement ProgrammeBrands2Life & LinkedIn
— LinkedIn Changemakerseight&four & Genesis Europe (Hyundai)
— Pan-European Brand LaunchGravity Global & Embraer
— Profit Hunter – A Force with NatureMind
— The Fight for Mental Healthspottydog communications & Earth Animal
— Helping Earth Animal get its teeth into the UK pet marketTarget & Elbow Grease
— Cleaning up on SocialWiser & St Modwen
— Transforming perceptions of the construction industryBEST USE OF SOCIAL MEDIA FOR ENTERTAINMENT
Cubaka & Play OJO – Safe Bets
— How a sex education spoof got people self-testing their smartsDawBell
— ABBA Voyage Social LaunchTwitter Next & Netflix UK
— #NestflixWilderness Agency & NOW
— Succession33Seconds & Sky
— Making Sky TV the Home of Factual ContentBEST USE OF RESEARCH & EVALUATION
Arke Agency & King’s College London & London School of Economics
— Voter Registration ResearchPerformics @ Starcom & ASICS
— Sunrise MindsPolice Scotland
— #ThatGuyBEST USE OF PAID SOCIAL
After Digital & Ellers Farm Distillery
— 1K Subscriber CampaignHydrogen & Highland Park
— From Skal to SantéLoud Mouth Media & GT Omega
— Award-worthy Results? Game ON!Mighty Social & Arlo & Jacob
— Winter Sale / How to generate £500K+ in 5 weeksRocketMill & USN
— Turning the sports nutrition market inside out with “Greatness Inside”The Social Shepherd & Passenger Clothing
Wilderness & MGM
— Bringing Bond to Homes Across EuropeBEST CHARITY / NOT FOR PROFIT CAMPAIGN
Coolr & Quaker
— Fill A BowlCubaka & Plan International UK
— Miss-EducationDstl External Communications Team
— We are DstlFCB Inferno & Arts Emergency
— Break the GlassFCB Inferno & Virgin Group
— Dyslexic ThinkingMind
— The Fight for Mental HealthParamount Social Responsibility & MTV
— Out Loud ProudpsLondon & RNID
— Mishearing Something?Ready10 & Cancer Research UK
— Charity Shop Sue’s Race for LifeMotive agency & Guide Dogs
— Guide Dogs 90th anniversary social media contentSightsavers
— International Women’s Day Campaign 2022Veg Power & ITV
— Eat Them To Defeat ThemBEST INTEGRATED CAMPAIGN
Brands2Life & LinkedIn
— LinkedIn ChangemakersCoolr & Heineken
— Shear GeniusCoolr & Quaker
— Fill A BowlSpark Foundry UK & Takis
— DON’T READ THIS AWARD!Gravity Global & Embraer
— Profit Hunter: A Force with NatureOne Brand Magic & Candy
— Candy x ‘The Addams Family’ 2Peregrine Communications
— The ESG Report 2022Spark Foundry UK & Rail Delivery
— Group Putting an end to lockdown isolationYRS TRULY & ASUS ROG
— Any Game. Anywhere.Veg Power & ITV
— Eat Them to Defeat ThemBEST SOCIAL MEDIA TOOL
Brandwatch
— Brandwatch Consumer ResearchHootsuite as Customer Zero
— Hootsuite AmplifyPerformics
— Social IntelligenceSkai
— Skai’s Paid Social solutionSquared.io
— Audit and Optimization for Facebook AdsWYSPR
— FriendvertisingMARK HANSON AWARD (RISING STAR)
Becky Potter
— Wavemaker UKBen Halliday
— Arke AgencyCharlotte Sawkins
— Wilderness AgencyLou Jones
— YRS TRULYMargarita McGrath
— CarouselOliver Bourne & Eliot Wood
— WYSPROlivia Messina
— OktopostBEST IN-HOUSE TEAM
Dstl External Communications Team
Embryo Social Team
BEST IN-AGENCY TEAM
Brands2Life Digital & Social Team
KOMI Group
Wiser Social
BEST START-UP AGENCY
Klowt
POD Studios
BEST SMALL AGENCY
Make it Social
Kitch Media
Naturally Social Ltd
Target
Wild PR
YRS TRULY
BEST LARGE AGENCY
Battenhall
Coolr
Digital Natives
eight&four
Hydrogen
Megaphone
The Social Shepherd
the tree
Our Event Sponsors & Partners
Testimonials
"We’re thrilled to be finalists because the UK Social Media Awards are an amazing way to celebrate the creativity and innovation that is involved in achieving outstanding social media campaigns, judged by an esteemed panel of industry leaders and experts. It’s incredible to be finalists alongside some incredible campaigns. It means a lot to be recognised for our hard work."
Naturally Social
"I am very honoured to have been shortlisted for the Mark Hanson Award and feel blessed to have been recognised for my achievements, thank you."
Olivia Messina Oktopost
“We are so grateful to have received this award in recognition of our growth and quality of work achieved in only five years. The team is incredibly proud, and we can’t wait to see what we achieve in 2024.”
Zoe Stephenson, Co-Founder & Managing Director The Social Shepherd
"This award fuels our determination to continue building our reputation for developing strong and impactful products. We’re excited about the journey ahead and remain committed to delivering excellence in the ever-evolving world of social media. Thank you for this achievement!"
Performics
Early Bird Countdown
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