Congratulations to our 2021 UK Social Media Awards winners!
Book of the Night Winner Assets What Our Winners Say Trophy Shop
Best Use of Twitter
Sponsored by One Minute Briefs
Frank & Weetabix – Weetabix ‘n’ Beanz
Best Use of Facebook
Coolr & The Nurse Heroes – Nurse Heroes Live!
Best Use of Instagram
Winner – PlayOJO & Cubaka – Compulsion
Silver Award – HIGHLIGHT PR & MOST WANTED WINES – #MostWantedTunesChallenge
Best Use of Youtube
Gravity Global & Embraer – Incredible Journeys
Best Use of Snapchat
Havas Media & BBC – Little Mix, The Search
Best Use of TikTok
JD – #JDSmashingIt
Best Use of LinkedIn
Savills – UK Cross Sector Outlook
Best Audience Engagement Campaign
Frank & Weetabix – Weetabix ‘n’ Beanz
Best Social Influencer Campaign
Winner – 33Seconds & Sky TV – Discussions on Trauma, as depicted in ‘I Hate Suzie’
Silver Award – Brands2Life & LinkedIn – LinkedIn Changemakers
Best Use of Social Media in a Crisis
Merkle & Danone – Supporting Parents through a Pandemic
Most Impactful Social Media Innovation
Twitter UK & adidas – Ghost Speed Challenge
Best Low Budget Campaign
Frank & Weetabix – Weetabix ‘n’ Beanz
Best Use of Social Media for Entertainment
PlayOJO & Cubaka – Compulsion
Best Use of Social Media for Finance
Winner – Incredible Content Limited & Leeds Credit Union – ‘Saving Christmas’
Silver Award – OneFifty & Sage UK – Your Local
Best Use of Social Media for Retail
Immediate Future & Auto Trader – This is NOT a car advert
Best Use of Social Media for FMCG
Frank & Weetabix – Weetabix n Beanz
Best Charity / Not-for-profit Campaign
Twitter UK & Great Ormond Street Hospital Charity – #Whamageddon
Best Long-term Strategic Use of Social Media
Brands2Life & LinkedIn – LinkedIn Changemakers
Best Integrated Campaign
Republic of Media, The Scottish Government & Parent Club – Here For You
Best Direct Response Social Media Campaign
Stand Out Digital & Akt London – Born to perform
Best Use of Paid Social
Sponsored by Agorapulse
Starcom & Samsung – #danceAwesome TikTok Challenge
Best Social Media Tool
Squared.io – Audit and Optimization for Facebook Ads
Mark Hanson Award
Carrie Rose, Rise at Seven
Best In-agency Team
Brands2Life
Best Start-up Agency
Rise at Seven
Best Small Agency
Sponsored by Agorapulse
Dadsnet Group
Best Large Agency
Sponsored by Tribe Global
Winner – Coolr
Silver Award – Battenhall