2021 Winners


Congratulations to our 2021 UK Social Media Awards winners!

Book of the Night Winner Assets What Our Winners Say Trophy Shop


Best Use of Twitter

Sponsored by One Minute Briefs

Frank & Weetabix – Weetabix ‘n’ Beanz


Best Use of Facebook

Coolr & The Nurse Heroes – Nurse Heroes Live!


Best Use of Instagram

Winner – PlayOJO & Cubaka – Compulsion

Silver Award – HIGHLIGHT PR & MOST WANTED WINES – #MostWantedTunesChallenge


Best Use of Youtube

Gravity Global & Embraer – Incredible Journeys


Best Use of Snapchat

Havas Media & BBC – Little Mix, The Search


Best Use of TikTok

JD – #JDSmashingIt


Best Use of LinkedIn

Savills – UK Cross Sector Outlook


Best Audience Engagement Campaign

Frank & Weetabix – Weetabix ‘n’ Beanz


Best Social Influencer Campaign

Winner – 33Seconds & Sky TV – Discussions on Trauma, as depicted in ‘I Hate Suzie’

Silver Award – Brands2Life & LinkedIn – LinkedIn Changemakers


Best Use of Social Media in a Crisis

Merkle & Danone – Supporting Parents through a Pandemic


Most Impactful Social Media Innovation

Twitter UK & adidas – Ghost Speed Challenge


Best Low Budget Campaign

Frank & Weetabix – Weetabix ‘n’ Beanz


Best Use of Social Media for Entertainment

PlayOJO & Cubaka – Compulsion


Best Use of Social Media for Finance

Winner – Incredible Content Limited & Leeds Credit Union – ‘Saving Christmas’

Silver Award – OneFifty & Sage UK – Your Local


Best Use of Social Media for Retail

Immediate Future & Auto Trader – This is NOT a car advert


Best Use of Social Media for FMCG

Frank & Weetabix – Weetabix n Beanz


Best Charity / Not-for-profit Campaign

Twitter UK & Great Ormond Street Hospital Charity – #Whamageddon


Best Long-term Strategic Use of Social Media

Brands2Life & LinkedIn – LinkedIn Changemakers


Best Integrated Campaign

Republic of Media, The Scottish Government & Parent Club – Here For You


Best Direct Response Social Media Campaign

Stand Out Digital & Akt London – Born to perform


Best Use of Paid Social

Sponsored by Agorapulse

Starcom & Samsung – #danceAwesome TikTok Challenge


Best Social Media Tool

Squared.io – Audit and Optimization for Facebook Ads


Mark Hanson Award

Carrie Rose, Rise at Seven


Best In-agency Team

Brands2Life


Best Start-up Agency

Rise at Seven


Best Small Agency

Sponsored by Agorapulse

Dadsnet Group


Best Large Agency

Sponsored by Tribe Global

Winner – Coolr

Silver Award – Battenhall