Best Use of Twitter 

The City of Edinburgh Council – The City of Edinburgh Council Planning Twitter

Hope&Glory – O2 Santa: creating the Digital Grotto

Neoco – Borderlands 2: A Work of Art

Onlinefire (Part of the Eulogy! Group) – Leading by Example

PrettyGreen – #100DaysToGo 

Turquoise Tiger – National Pet Month 2012

WeNurses – #wenurses – connecting, driving and supporting the nursing community

 

Best Use of Facebook

1000heads – Skype: Say it with Skype

APCO Worldwide – SUBWAY – a regional Facebook engagement campaign 

Eulogy!  – Alone in the Wild 

Fusion Unlimited – Halfords Boardman Bikes Britpack Facebook commerce store

McCann Manchester – Hotel Indigo Europe

Neoco – National Theatre Culture Stream 

Ph. Creative – Liverpool Community College: Virtual Open Days 

Weber Shandwick (Aldi) – Facebook likes Aldi

 

Best Use of YouTube

Fusion Unlimited – Halfords “The Trip” TV Ads

Hope&Glory – O2 Santa: creating the Digital Grotto 

Launch Group – Llama’s Match Predictor 

Morrison Bowmore Distillers / Yomego – How a tiny whisky brand took on the big boys at their own game

– and won

South Central Ambulance Service NHS Foundation Trust – 999 Misuse Costs Lives

StillStatic Design – Nicky Clarke YouTube Integration

 

Best Business Blog

Koozai – Koozai Blog and Koozai TV

Staniforth – PR Media Blog

Turquoise Tiger blog

 

Best Community Engagement

1000heads – Royal Mail: Real – The Physical Network

3 Monkeys – Bing: “Your Britain” 

Democracy – Rock TV

McCann Manchester – Crabbie’s Alcoholic Ginger Beer – Spiffing Christmas

Neoco – Borderlands 2: A Work of Art

PrettyGreen – CadburyUK Google+

Staniforth with Renshaw – MyBakes – Create a taste of Renshaw online

We Are Social – PG Tips- Creating the UK’s most “engaged-with” Facebook page

 

Best Use of Social Media to Research and Evaluate

Media Measurement – ‘An Atlas for the Arts’ for Arts Council England

Media Measurement – Social Media Footprint for Continental Tyres UK

Rippleffect – Everton Football Club – ‘Stand Together’

 

Best Use of Social Media in a Crisis

Eulogy! – Eulogy! & DMA – “Why Hate Junk Mail?” 

Greater Manchester Police – Disorder in Manchester and Salford – August 2011

 

Innovation

1000heads – Nokia: Gift Machine

Amaze PR – Move to the Beat Map – the socially generated human alphabet

beautiful world – Merlin’s Christmas Heroes Facebook application

Bloom Agency – Using clarity to grow results for Anglian Home Improvements 

Neoco – Borderlands 2: A Work of Art

Neoco – National Theatre Culture Stream

PrettyGreen – Cadbury Spots v Stripes blippar

 

Low Budget Campaign

Greenlight – 7 days 7 dresses – An integrated campaign in action 

Morrison Bowmore Distillers / Yomego - How a tiny whisky brand took on the big boys at their own game

– and won

Neoco – Does This Taste Funny? 

Neoco – Chelsea Score Predictor

PrettyGreen – Cadbury Spots v Stripes blippar

South Australian Tourism Commission UK – Introducing the UK to South Australia, socially

The BIO Agency – Hotel Chocolat – From Facebook to footfall in one day 

University of Bolton – Bolton Festival of Arts

 

Private Sector

Amaze PR – @share2012: Coca – Cola’s internal social media hub 

Democracy – Rock TV

Livelink New Media – Refurb or Rebuild Live! Project for Elliot Modular Building

McCann Manchester – Hotel Indigo Europe – Once upon a Hotel Indigo

McCann Manchester – Crabbie’s Alcoholic Ginger Beer: Spiffing Christmas

 

Public Sector 

The City of Edinburgh Council – The City of Edinburgh Council Planning Twitter?

Neoco – National Theatre Culture Stream

NHS North West – NHS Heroes 

Northumberland County Council – Social Northumberland 

South Central Ambulance Service NHS Foundation Trust – 999 Misuse Costs Lives

Staniforth – Staniforth and the Student Loans Company

 

Best Viral Campaign  

Launch Group – Llama’s Match Predictor

NÜKO – Homecoming Equal Marriage Viral Film

South Central Ambulance Service NHS Foundation Trust – 999 Misuse Costs Lives

Threepipe Communications – Launching Satmetrix Xperience

 

Charity/ Not for Profit 

Acceleris – Shipwrecked Mariners ‘ Society Limerick and Art Competition 

B-eat – Break the Silence – Eating Disorders Awareness Week 2012 

beautiful world – Blind Veterans UK- Tarts for Troops

Neoco – Plan Your Story 

Recolight – Recolight – Bertie Bulb – the low energy light bulb on a high – energy mission to recycle

Turquoise Tiger – Turquoise Tiger – National Pet Month 2012

 

Best Social Media Campaign

1000heads – Nokia: Dark Knight

3 Monkeys Communications – Bing: “Your Britain”

Democracy – Proud – to – Geocache

Hope&Glory – O2 and Hope&Glory PR, O2 Santa: creating the digital Grotto

McCann Manchester – Student Fees for Free

Neoco – Join the Sony Elite

Neoco – Borderlands 2: A Work of Art

Rippleffect – Everton Football Club – ‘Stand Together’

 

Mark Hanson Award 

James Ainsworth – SDL – Social Intelligence

Serena Mariani – APCO Worldwide 

 

Best In House Team

Greater Manchester Police Corporate Communications Branch

Northumberland County Council Communications Team

 

Best Small Agency

Hope&Glory

Juice Digital

NSDesign 

Turquoise Tiger

 

Best Large Agency

APCO Digital

IAS B2B Marketing

Koozai

McCann Manchester

Ph. Creative

We Are Social

 

Additionally we will be announcing an Outstanding Contribution to Social Media award

and a Grand Prix on the evening.