Categories
Best use of Twitter
To inform or entertain, serve or defend, motivate or campaign…
Best use of Facebook
To inform or entertain, serve or defend, motivate or campaign…
Best use of YouTube
To inform or entertain, serve or defend, motivate or campaign…
Best Business Blog
Recognition of a blog which has combined great content and personality to raise the profile and reputation of a business or organisation
Best Community Engagement
Recognition of the best use of social media to develop, manage and engage online audiences
Best use of Social Media to Research and Evaluate
Recognition of the best research and evaluation of online trends, topics and thoughts
Best use of Social Media in a Crisis
An award to recognise great use of social media to respond, inform and successfully manage the online aspects of a crisis
Innovation
Recognition of social media innovation in the development or use of a platform or app
Low Budget Campaign
Social media on a shoestring – an award for the greatest results for the minimal outlay (maximum budget £20k)
Private Sector
Best use of social media by a private sector organisation. This may be as stand alone activity or as elements of a wider comms / campaign strategy.
Public Sector
Best use of social media by a public sector organisation. This may be as stand alone activity or as elements of a wider comms / campaign strategy
Best Viral Campaign
An award for the best viral campaign
Charity / Not For Profit
Best use of social media to communicate issues or information by a charity / not for profit organisation. This may be as stand alone activity or elements of a wider comms strategy
Best Social Media Campaign
An award for the best overall social media campaign
Mark Hanson Award
An award in honor of our colleague Mark Hanson to recognise the brightest and most promising social media communicator under 30 years old
Best in House Team
Consistently great understanding and use of social media by an in house team
Best Small Agency
Consistently great understanding and use of social media by an agency with up to 10 staff
Best Large Agency
Consistently great understanding and use of social media by an agency with over 10 staff
Outstanding Contribution To Social Media
Recognition of an individual who has championed the use of social media and led by example for the good of the communications industry (this award will be decided by the organisers).
Grand Prix
We will also be recognizing the best of the best with a grand prix award to be selected from the previous categories.
